PMBA 502Foundations of Marketing

with Duane Weaver

Introductions and Course Overview

OUTLINE

IntroductionsCourse Overview:

outline, assignments, site

TextBooks:Learning With CasesContemporary Marketing

How To Prepare Cases

Introductions - Instructor

Duane Weaver B.Comm., M.D.Ed.(honours), IESNA CEO 2Birds1Stone Marketing, Management and Computer Applications Instructor 20+ years management experience (marketing) Industry experience: High-tech, Artificial Intelligence,

Telecommunications, Computing, Lighting, Automotive, Fashion, Distance Education, B2B, B2C, E-Commerce, E-Learning, Grocery and Floral.

Manufacturing, Wholesale and Retail experience. Family, small business, and multi-national corporations Positions: Board of Directors, CEO, General Manager,

International Sales Manager, Business Development Manager, Regional Sales Manager, Product Manager, Market Manager, Service Manager, Parts Manager, Acct. Manager, Marketing/Business Consultant, Instructor, Professor

Enjoy sailing, soccer, badminton, golf and camping

Introductions - Students

Your name?

What do you expect to get out of learning PMBA 502 (Marketing Communications Strategy)?What is your personal learning GOAL?

Provide an example of one company that in your opinion, uses marketing effectively. Why?

The Class WebsiteThe Text BookThe Course OutlineThe ClassesThe Evaluations

Course Overview

The Class Websitehttp://web.viu.ca/weaverd/PMBA502

NOTE: to contact me – best to use EMAIL duane.weaver@viu.ca

Office hours: 11:30-13:00 Thu.& Fri. and 12:30-13:30 Wed. or by appointment

Office: B250-R448

The Course OutlineOverview (see class website)

The Classes Will take a lecture/seminar format.

Expected to have: read the chapter, met in your study groups, and discussed the upcoming discussion

question/case.

You should be prepared to discuss the key concepts, issues, and provide a sound analysis of the discussion question/case.

The Evaluations There are two evaluated assignments in this

class and one evaluation for case discussion/analysis: Group Case Analysis and Presentation (25%) Group Project Report (25%) Final Case Test (50%-must pass to pass course)

The best method to prepare is to meet and discuss regularly with your study groups, as well as to conduct research beyond text and class discussions.

Form Teams of FourSelect Team NameSelect a Team CEO

(this person will have the team fill in the team form and return it to the instructor during class)

Select a Team NameCreate a personal “tent card” with

your Team Name and First Name on the card

Please sit in your teams during class.

FOR NEXT CLASSFor next class:

each team please come prepared with an example of good marketing and bad marketing (bring it with you) and be prepared to explain why you have judged it this way. E.G.: Print advertisement, radio ad, you tube ad, etc..

HOW TO PREPARE CASESCase Preparation Chart (see p. 36)Step One (see p. 34)Short Cycle (10 minutes max.)Long Cycle (20 minutes plus research

time).Let’s work through a case in class and

with your teams as an example.

Thank You!See you next class

PMBA 502Foundations of Marketing