PM2 video-services jdessang - Cisco · and video), in order to develop compelling business cases...

1© 2002, Cisco Systems, Inc. All rights reserved.

Session NumberPresentation_ID

Video ServicesParis- La Defense

April 2002Jean-Christophe Dessange

[email protected]

222© 2002, Cisco Systems, Inc. All rights [email protected]

Video ServiceEnd to End Video Delivery Solution

PCPC

VoD Server STB ManagementServer

Video Headend

DSL Modem Set Top BoxBilling Server

Content distribution, processing and

adaptation

Middleware andCustomer database Delivery infrastructure Customer Premise

Set Top Box

Accessnetwork

Corenetwork

CentralRepository

MDUAccessnetwork

LAN

ITV ApplicationManagement

Server

True VIDEO = INCREMENTAL BUSINESS

True VIDEO Requires End to End approach


IP Based Video ApplicationsBandwidth & Network Requirements

Bandwidth

100 Kbps

700 Kbps

Very High Bandwidth Video Solutions

1.0 Mbps

10 Mbps

12 Mbps

26+ Mbps

High Bandwidth Video Solutions

Low Bandwidth Video Solutions

StreamingWeb CCTVDistance

Learning

VideoStream

True VideoOn Demand interactive TV

TVHD MultiTV Set

Video Contribution

Video Transport

Video Surveillance

Remote Video

-N

etw

ork

req

uir

emen

ts

+

Digital TV

OutdoorBroadcast

EnterpriseResidential

CorporateTV


Video Services Value Proposition

• To enhance service portfolio, with the triple play (voice, data and video), in order to develop compelling business cases for residential customers and insure higher ARPU

50% Total Household spending per month ($100-$200) are video services related [Yankee Group, 2001]

• To offer new added value Video services for enterprise, such as Web Surveillance, Corporate TV, …

• To complement Satellite offer for Cable, Broadband Access Providers including local communities and Hospitalities

• To Adapt to new TV broadcasters’ business model looking at new source of revenues and willing to reduce OPEX/Capex


Video over IPThe Challenges

• Bandwidth requirements / Guarantees

• PCR Jitter for MPEG2 Frames

• Packet Losses

• Effective Multicast

• Security

• Fast Fail Over


DPT/RPR

12000

3550/29503550/2950

GbE RingGbE Ring

ApartmentBldgsApartmentBldgs

40004000

Main Studio

Regional StudioContentMarket Place

DVB-T

HFC

Local Producer

Metro Video Transport & Distribution Cisco Value Proposition

Local Community

IRTMPEG

Encoder

SAN

VoD

Access

Access

ASI to IPConverter

Access


Cisco Video SolutionThird Party Building Blocks

AggregationDevice

AccessNetworkCore Network

IP STB

VoD server

Video Encoder

Video IntegratorsSystem Integrators

Converter

Middle WareCCTV

Encoder


Video Delivery Over ETTxKey Enabling Factors

• End to End Availability of big pipes

• End to End Network Latency for delivery < 0.5 – 1.0 s.

• IP QoS enabled Network

BER < 10-7

Very Low jitter < 50 ms

• Effective MulticastChannel surfing < 1 sec.

Optimization of bandwidth

• Distribution of Content at the Edge

• Scalability

• Ease of Customer Provisioning

• Low cost per End user Port

Access layer3500-XL with LX/LH, ZX GBICs

GSR

Catalyst 3500 XL in the basement

GSRGSR

Central OfficeCentral Office

Local ContentProviders

Local ContentProviders

Gigabit Ethernet Links, SX, LX/LH, ZX on Metro Fiber Rings SOHO & SME

CPE 10/100 Mbps

Distribution layer Catalyst 6500Distribution layer Catalyst 6500

Walk Away

STB


Video over IP Distribution on MetroExample

DPT/SRPSTM-16

DPT/SRPSTM-16

SiSi

Gig

FE

GE

10720-2

GSR-2

GSR-1

Cat6500

VLAN-a VLAN-b

2924M-XL

Agilent

3x Gig

1x Gig

Agilent

3

1 2

5

6

4

Cisco GSR12400

Cisco 10720

Catalyst 2924M-XL

SiSi Cisco Catalyst6500

Traffic Generator (4 classes):* Video (multicast)* VoIP* BU (Business Traffic)* BE (Best Effort)

Traffic Flow

Unicast Traffic flow with two priorities :* blue - Precedence 4 (VoIP traffic)* - Precedence 3 (Business traffic)* yellow - preceence 0 (best effort)

Multicast Traffic flow with high priority(Video - Precedence 5)

6020TT5710

TT6020TT1250

TT6020

TekTronics

DVD 2

DVD 1 6020TT5710

TT1250


Video Transport and DistributionSolution Example

GSR

DPT/SRP

OAM&P

uBR

Internet

IRT

IRT

MPEG Encoder

Ad Server

UC

HFC TV

STB

PC

CM

Phone

VoD Server

VoIP

PC

Regional Network

Pre-groomedFeed

DVB-ASIIP/POSIF/RF

National Headend

Hub

GSR

QAM

ASI

IPASI to IP

Converter

SAN

DPT

Metro

Hospitalities


Contribution Opportunity for TV BroadcasterContent Market Place

IP/ MPLS CORE

Material from content provider:

- Free lancer

- Advertising agencies

- Video- & film companies

"Avid"

1.

2.

3.

Service provider, Post production:- Editing- Sounds- Image processing

4.5.

Buyer:- YLE- MTV3- Nelonen- Wellnet- Sports-TV- ...

Media Storage


Conclusion

• There are many non-video components that are mandatory to make an IP based Video architecture work and scale :

DSP’s, IP QoS Systems (Admission Control, Traffic Classification, Queuing, QoS Policy Control (LDAP..),Traffic Engineering), Fast Routing/Convergence of underlying networks….etc……).

• Cisco Defines, Tests and Supports IP based Video architectures that rely on Open Interfaces and Protocols (IP, RTP, RTSP, MPEG2/4, DPT, IGMPV2/3, PIM, IP QoS, …etc…)

• Metro Solutions Video Ready already successfully deployed


Visit our Reference CustomersCisco EMEA Proof of Concept Lab

Cisco Metro Solutions are Video Ready Now!


ETTx End to End Architecture for video delivery - Example

Access layer3500-XL

Catalyst in the basement

Gigabit Ethernet Links, 35xx SX, LX/LH, ZX on Metro Fiber Rings

Distribution layer Catalyst 6500Distribution layer Catalyst 6500

Storage

CDM

VoDServer

PoS AAA

GSR

CDM

STBSTB

MW


Case Study 1 - Regional Studio

DNG

Non Real Time

Regional Studio

Main StudioContent

server

Contentserver

Local produced content

ISP

•Own high-capacity IP network in place for non-real time clips transfer

•Studio wants to gain full access to regionally produced material for taping, up-linking and further processing

•Studio can make use of spare networkcapacity for real-time transfers


Relative Quality Requirements

Satellite uplink with multiple terrestrial backups across different carriers

Fraction of a second

NIL>ExcellentExcellentCritical sports or entertainment event

Satellite uplink with terrestrial backup

SecondsVery LowExcellentHighContribution feed to network for rebroadcast

Fixed microwave with fiber optic backup

SecondsLowExcellentHighStudio-to-Transmitter link

Best-effort mobile microwave

MinutesMediumModerateLow/moderateLive telecoptertraffic feed

Best-effort mobile microwave

Several Minutes

MediumLowLowLocal school football game

Not controlled by local engineer

A few hoursHighLowVery lowVideophone connection

Type of link specified

Tolerable outage duration

Tolerance to outages

Desired quality level

Tolerated quality level

Type of event


Video Market Segments

SDI 270MBps

Studio’s

3 to 50Mbps

Studio’s

RegionalRegionalNodesNodes

NationalNationalHeadHead--endend

ETTXxDSL Cable Satellite

TerrestrialDigital Broadcast

RegionalRegionalNodesNodes

VideoVideoTransportTransport

MobileMobileVideoVideo

15-50 Mbps

Video DistributionVideo DistributionBusinessBusiness

Critical VideoCritical Video

Pre-productionIndexing

Uncompressed VideoVideo ContributionVideo Contribution

CompressedMPEG-2

Local Video contributionLocal Video contribution

PM2 video-services jdessang - Cisco · and video), in order to develop compelling business cases...

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