1. Product Management in Pictures: If Hardware were built like Software

2. What was defined in the requirements
3. Alternatives proposed by Engineering
4. What the lead engineer specd out
5. What was scoped for manufacturingbased on available budget
6. What was delivered by manufacturing
7. Comment from Head of Manufacturing
The final deliverable meets virtually all of the functions we committed to delivering at the start of this product cycle. If there is a need for better integration of the tools, well get to that in next years model
8. Comment from Product Management
Midway through the manufacturing process, we were told the handles were too small for all of the blades.
Reordering new handles was not an option. We had a hard deadlineand a fixed budget.
9. How it was messaged by Marketing
Custom Crafted Tools for Camping and Outdoor Fun.
Ingenious design and rugged reliability all delivered as a set of precision engineered toolsin a beautiful embossed storage container
10. What was required
What was delivered
Ever seen this happen in your company?
11. Product Management in Pictures: If Hardware were built like Software