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    INVESTMENTS

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    Chapter 16

    Technical Analysis

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    Define technical analysis and explain why it is

    used.

    Describe the major techniques used intechnical analysis.

    Discuss the limitations of technical analysis.

    Learning Objectives

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    Use of published market data for analysis of

    both aggregate stock prices and individual

    stocks

    May produce insight into the psychologicaldimensions of the market

    Used by investors and investment advisory

    firms Oldest approach to stock selection

    What is Technical Analysis?

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    Prices move in trends determined by changing

    attitudes of investors

    Identify change in trend at an early stage and

    maintain investment posture until evidenceindicates otherwise

    Market itself is the best source of data about

    trends Data includes prices, volume, and technical

    indicators

    Technical Approach

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    Technicians disagree with fundamental analysis

    because they believe it is extremely difficult to

    estimate intrinsic value and to obtain and

    analyze information consistently Technicians believe market data indicates forces

    of demand and supply

    Record of investor mood that can be detected

    and is likely to continue

    Technical Approach

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    Use of graphs, charts, and technical trading

    rules and indicators

    Price and volume are primary tools of the pure

    technical analyst Technicians use charts to identify trends and

    patterns in stock prices that provide trading

    signals

    Volume data used to gauge market condition

    and to assess its trend

    Tools For Technical Analysis

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    Charts Of Price Patterns

    Trend lineA line on the chart of a security indicating the general direction in whichthe securitys price is moving .

    Support levelA price range at which a technician expects a significant increase in the

    demand for a stock.

    Resistance levelA price range at which a technician expects a significant increase in the

    supply for a stock.

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    Bar Chart

    A plot of daily stock price plotted

    Against time, having price on the

    Vertical and time on the horizontal

    Axis. The technician use these

    charts to predict future price

    moves.

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    Point and Figure chart

    Point and figure (P&F) is a

    charting technique used

    in technical analysis. Point and

    figure charting is unique in that it

    does not plot price against time as

    all other techniques do. Instead itplots price against changes in

    direction by plotting a column of Xs

    as the price rises and a column of

    Os as the price falls

    http://en.wikipedia.org/wiki/Technical_analysishttp://en.wikipedia.org/wiki/Technical_analysishttp://en.wikipedia.org/wiki/Technical_analysishttp://en.wikipedia.org/wiki/Technical_analysis
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    The theory was derived from 255 Wall Street

    Journal editorials written byCharles H.

    Dow (18511902), journalist, founder and first

    editor of the Wall Street Journal and co-founderof Dow Jones and Company. Following Dow's

    death, William Peter Hamilton, Robert Rhea

    and E. George Schaefer organized and

    collectively represented Dow theory, based onDow's editorials.

    The Dow Theory

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    Based on three types of price movements

    Primary move: a broad market movement that lasts

    several years

    Secondary moves: occurring within primary move,lasting several weeks or months

    Day-to-day moves: occurring randomly around

    primary and secondary moves

    Bull (bear) market refers to upward (downward)primary move

    The Dow Theory

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    Bull market occurs when successive rallies

    penetrate previous highs

    Declines remain above previous lows

    Bear market occurs when successive rallies fail

    to penetrate previous highs

    Declines penetrate previous lows

    Secondary moves called technical corrections Day-to-day ripples are of minor importance

    The Dow Theory

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    Used for analyzing both the overall market and

    individual stocks

    Used specifically to detect both the direction

    and rate of change New value for moving average calculated by

    dropping earliest observation and adding latest

    observation to the average

    Comparison to current market prices producesbuy or sell signal

    Moving Averages

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    Ratio of a stocks price to a market or industry

    index

    Ratios plotted to form graph ofrelative price

    across time Rising (falling) ratio indicates relative strength

    (weakness)

    What if a stock is declining less quickly than the

    market?

    Relative Strength

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    Advance-Decline Line

    Measures the net difference between number of

    stocks advancing and declining

    Plot of running total across time is compared to astock average to analyze any divergence

    Divergence implies trend changing

    Number hitting new highs (lows)

    High trading volume regarded as bullish

    Breadth Indicators

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    Based on contrary opinion

    Mutual funds, viewed like odd-lotters, assumed

    to act incorrectly before a market turning point

    Low liquidity implies funds fully invested (bullish)

    and market is near or at peak

    High liquidity implies funds are bearish

    Considered a good time to buy

    Mutual Fund Liquidity

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    Speculators buy calls (puts) when stock

    prices expected to rise (fall)

    Rise (fall) in ratioof put option purchases to

    call option purchases indicates pessimism(optimism)

    Buy (sell) signal to a contrarian

    Extreme readings (below .7 or above .9)

    convey trading information

    Put/Call Ratio

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    Thorough tests of technical analysis have failed

    to confirm their value, given all trading costs and

    the alternatives, such as a buy-and-holdstrategy

    Several interpretations of each technical tool

    and chart pattern are not only possible, butusual

    Conclusions about Technical

    Analysis

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    Strong evidence exists suggesting that stock

    price changes are weak-form efficient

    Impossible to test all techniques of technical

    analysis

    Regardless of evidence, technical analysis

    remains popular with many investors

    Conclusions about Technical

    Analysis