PM-EA PRELIMINARY LESSON REV150215

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AEROSPACE PROJECT MANAGEMENT

16th February 2015

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SEMINAR OUTLINE

● PERSONAL BACKGROUND

● Strategic management – Mision & Vision

● Project Management – Key Issues

● Case Study – Team Leadership

● Business - Key Areas

● Case Study - Customer empathy map

● Project Management - Teamwork

● Case Study - Lost in the moon

● Conclusions

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PERSONAL BACKGROUND - DANIEL

● 28 years experience in Project Management:

▪ Since 1986 – Energy related projects.▪ Since 1987 – International projects.▪ Since 1997 – Energy efficiency projects.▪ Since 1999 – Renewable energy projects.

● 12 years at the University:

● Project and Energy Management courses.● Research - Energy efficiency and energy auditing.● Deputy Director Academics Innovation 2007-2010.● Director of Telstar Chair for Innovation since 2011.

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PERSONAL BACKGROUND - DANIEL

● 9 years as EU expert:▪ Expert evaluator since 2006.▪ Expert reviewer since 2010.

● ...and since 2013:▪ INNO-SMART Co-founder.

http://www.linkedin.com/profile/view?id=10923450

http://www.youtube.com/user/enginova97

http://futur.upc.edu/DanielGarciaAlminana

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SEMINAR OUTLINE

● Personal background

● STRATEGIC MANAGEMENT – MISION & VISION

● Project Management – Key Issues






● Conclusions

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STRATEGIC MANAGEMENT

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MISSION, VISION AND OBJECTIVES

SITUATION ANALYSIS

SWOT ANALYSIS

WHERE TO COMPETE

MONITOR AND

CONTROL


PROCESS

HOW TO COMPETE IN THE SECTOR

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What’s MISSION? It answers to:

Which is the reason of being? Why we exist?

What’s VISION? It answers to:

Where do we want to arrive? Where are we going?

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You are hired as a manager in Ryanairand you are asked to design its

mission and vision.

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How to write an inspiring mission?

• It shows the reason of being of the company.

• It has to be short.

• It has to be easy to communicate.

• It has to be market focused.

• It shows product value proposition.

How you would like to be remembered.

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How to write an inspiring vision?

• It should be directional or future casting.

• It has to be clear and visible.

• It has to be descriptive.

• It has to be BIG or ambitious.

It reflects what you would like to achieve.

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Would you like to make any change in your mission and vision?

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MISSION

• Reason of being.

• Short.

• Easy to communicate.

• Market focused.

• Value proposition.

VISION

• Directional.

• Clear and visible.

• Descriptive.

• BIG or ambitious.

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Share your mission and vision

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Depending on the sector of your firm your mission and vision

could be different...

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...highlight the importance to agree a well-defined scope of our company or our project.

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Raynair mission statement is to offer low fares that generate increased passenger traffic while

maintaining a continuous focus on cost containment and efficiency operation.

Raynair vision is to firmly establish itself as Europe’s leading low-fares scheduled passenger airline

through continued improvements and expanded offerings of its low-fares service.

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Mission and vision are elements that

managers should consider in their firm as

project managers define the scope of a

project.

These are key issues to know where and

how the firm is competing.

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SEMINAR OUTLINE



● PROJECT MANAGEMENT – Key Issues






● Conclusions

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PROJECT MANAGEMENT

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PM - CLASSIC VIEW

ENGINEERING

PROJECTS

SCOPE- QUALITY

COSTS- RESOURCESTIME- SCHEDULING

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PROJECT MANAGEMENT

● Three (five) key components :

■ Quality (achieved results within scope)

■ Resources (work capacity and budget)

■ Time (planning and scheduling)

■ (Environmental /security impacts)

■ (Social impacts)SUSTAINABILITY

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PROJECT MANAGEMENT

● Quality both at the design phase (documents) and at the implementation phase!

■ Planning + scheduling + budgeting → Quality of the design!

■ Control of the above items + decision taking and risk assessment → Quality of the results!

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PROJECT MANAGEMENT

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PM - KEY ELEMENTS

THE PM - LEADERSHIP

THE METHOD - PMBoKTHE TEAM - SKILLS

PROJECT MANAGEMENT

SUCCESS

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PROJECT MANAGEMENT - PMBoK

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PROJECT MANAGEMENT - PMBoK

● Five process groups:

■ Initiating / Planning / Executing / Controlling / Closing

● Ten knowledge areas (since 2013):

■ Integration / scope / time / cost / quality / humanresources / communications / risk / procurement… and stakeholders

● Forty-seven processes (since 2013):

■ Inputs / Outputs / Tools & Techniques

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SEMINAR OUTLINE



● Project management – Key Issues

● CASE STUDY – Team Leadership





● Conclusions

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ARE YOU A LEADER?

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● SCHEDULE : 30’ minutes work, 15’ discussion.

▪ Work in groups of 2 (2’ to get the groups done).

▪ Read the situation (10’ reading).

▪ Answer the questions (you have three points to give to each answer, splitted into “a” and “b”) (15’ work).

▪ Transfer your results to the last page (2’).

▪ Make a sum of each row (1’).

● Analyze the results :-)

LEADERSHIP CASE STUDY

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GROUP DISCUSSION

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RESULTS ASSESMENT

● ROW 1 : Leadership centered in PM

● ROW 2 to 4: Leadership being transferred to the TEAM

● ROW 5 : Leadership centered in TEAM

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LEADERSHIP STYLES

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• Team working

• Communication skills

• Responsibility

• Motivation

• Problem solving

• Initiative

• Critical thinking

• Project Management

• Working under pressure

• Frustration tolerance

Crit

icity

to th

e co

mpa

ny →

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SEMINAR OUTLINE





● BUSINESS - Key Areas




● Conclusions

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How would you lead your team?

• Understanding how company operates

• Understanding what are the stakeholders

• Understanding what are the RRHH policies

• Understanding how business creates competitive

advantage

You must consider the 4 strategic business areas

STRATEGIC PROJECT MANAGEMENT

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Business Strategic Areas


FINANCE

>> Cost & Profits

CUSTOMER

>> Needs & Wants

PROCESS

>> Competitive Adv.

PEOPLE

>> Value creation

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Each of these 4 Strategic Areas could be better

analyzed with a Business Model CANVAS


A business model describes how organization operates

in order to create value from and for the stakeholders.

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Business Model CANVAS


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Business Model CANVAS


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Business Model CANVAS & Strategic Areas


CUSTOMER

FINANCE

PEOPLEPROCESS

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Business Model CANVAS & Strategic Areas


CUSTOMER

FINANCE

PEOPLEPROCESS

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KNOWING OUR CUSTOMER IS…● to know their needs & wants

● to know how they feel & percieve

● to adapt our value proposition

● to be better than our competitors

EMPATHY MAP

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SEMINAR OUTLINE






● CASE STUDY - Customer empathy map



● Conclusions

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EMPATHY MAP TOOL

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EMPATHY MAP METHODOLOGY

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CUSTOMER

focus on one customer EMPATHIZE

by developing an empathy map

>> Discover who your customers is and what their real needs are

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EMPATHY MAP TOOL

Customer profile

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EMPATHY MAP Example

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● BUSINESS PRODUCT: Low fare airplane sit

● CUSTOMER PROFILE: Student with medium income.

Brainstorming

to draw an empathy map.

EMPATHY MAP

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SEMINAR OUTLINE







● PROJECT MANAGEMENT - TEAMWORK


● Conclusions

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EFFECTIVE WORK - INTER-DISCIPLINARITY

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SEMINAR OUTLINE








● CASE STUDY - LOST IN THE MOON

● Conclusions

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TEAMWORK IS LESS ME AND MORE WE

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● SCHEDULE : 40’ minutes work, 10’ discussion.

▪ Work in groups of 3 :-)

▪ Explaination of the situation (5’)

▪ Individual solution (10’).

▪ Group solution (20’).

▪ Final solution and evaluation (5’).

● Analyze the results :-)

LOST IN THE MOON CASE STUDY

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GROUP DISCUSSION

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SEMINAR OUTLINE









● CONCLUSIONS

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STRATEGIC PROJECT

MANAGEMENT

PROJECT MANAGEMENT

METHOD


METHOD

BUSINESS MODEL

CANVAS

PMBoK


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STRATEGIC PROJECT MANAGEMENTHOW IS THIS INTEGRATED?

COMPETITIVE

ADVANTAGE

(PROCESS)

FINANCE

(COST - TIME)

PEOPLE

(TEAM - SKILLS)

CUSTOMER

(MARKET - NEEDS)

GOAL

CO

MP

ET

ITI-

VE

NE

SS

KNOW-HOW

KPI (monitor &control)

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THANK YOU FOR YOUR ATTENTION!

Daniel Garcia-Almiñana (Project Management)

[email protected]

PM-EA PRELIMINARY LESSON REV150215

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