Plum Communication Community Engagement for Libraries - Building a Plan
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Transcript of Plum Communication Community Engagement for Libraries - Building a Plan
Building a Community Engagement Plan
Rachael Edginton Managing Director PLUM Communica:on
Let’s Engage!
Let’s Engage!
What is it again?
Defini:on
'any process that involves the public in problem solving or decision making and uses public input to make decisions‘ Boroondara Council Policy 2011 IAP2 Core Values Award
How often do you engage with communities?
Often Sometimes Never
A lot is common sense, just not common prac2ce.
Why?
Why is there a need to engage at your library?
Do you need to engage because it’s mandatory?
Or because you really want to reflect the views and needs of your community?
Why? Why is there a need to engage at your library?
Do you need to engage because it’s mandatory?
Or because you really want to reflect the diverse views and needs of your community?
How oLen do you engage with communi:es?
OLen Some:mes Never
What are the benefits of involving the public?
Let’s discuss
External Barriers
What are the external influences that make it difficult to engage?
Internal Barriers
What are the internal influences that make it difficult to engage?
Lessons Learnt
Can you think of a :me that you engaged really well with the public?
Why do you think that was successful?
Let’s share
What are the issues or topics that you would like to engage on with your community right now?
Let’s share
Why are these topics important to you?
What impact do they have on your business?
Let’s share.
Let’s pick a topic that has common ground and explore it.
Defining the Decision – lets take a closer look
What exactly do we want to know?
What decisions need to be made?
Come up with a decision statement.
Is everybody on board and key people consulted within the business for their input?
What do we want from the community?
What decisions are we asking the community to be involved in?
Who will you be asking?
Take a moment to write down all the relevant communi:es that you would like to engage on this topic.
Priori:sing your target audience
How do we reach them?
Easy to Reach targets Library members and visitors, mothers groups, re:red communi:es
Highly u2lised Community Groups and leaders Mothers groups, local members, schools, rotary, RSL
Hard to reach targets Young men, NESB, disabled, aged, shiL workers, business men, job seekers
Under u2lised Community groups and leaders Council staff, spor:ng clubs, local spor:ng personali:es ie: VFL coaches, non-‐profit or council groups with similar interests,
chamber of commerce, small business victoria, centrelink, youth groups
What other channels might work?
Easy to Reach targets Library members and visitors, mothers groups, re:red communi:es
Highly u2lised Channels Local print and electronic media, direct mail, web, events such as sausage sizzles
Hard to reach targets Young men, NESB, disabled, aged, shiL workers, business men, job seekers
Under u2lised Channels Social media and viral campains, business magazines, targe^ed adver:sing ie: seek.com, local social workers and cousellors, ie: rela:onships australia, PR including ar:cles in targeted local
magazines and special interest magazines and community group newsle^ers, local u:lity newsle^ers, community service annoucements, leveraging on local events with informa:on kiosks, NES radio and community TV
An:cipa:ng Noise
Have we consulted on this before? What were the issues and outcomes?
What other issues might come up for the community that could cloud the process?
Are there any groups that would be opposed to the decision? Who are they? What issues will they have?
Techniques to share informa:on
Bill stuffers, briefings, expert panels, field offices, hot lines, posters, informa:on kiosks, informa:on repositories (cafes etc), press conferences, newspaper inserts, press releases, adver:sements, advertorial, informa:on sheets and materials, technical info contacts, technical reports, television, web sites.
Techniques to compile and provide feedback
Comment forms, web polls and e-‐surveys, mailed surveys and ques:onnaires, community facilitators/leaders, one-‐on-‐one surveys, interviews – in-‐depth, telephone surveys and polls, compe::ons
Techniques to bring people together
Charre^es (intense joint design), ci:zen juries, kitchen table mee:ngs, computer assisted mee:ngs, delibera:ve dialogues and polling, fairs and events and sausage sizzles, fishbowl techniques (watch decision makers), focus groups, mee:ngs with exis:ng groups, advisory groups, steering commi^ees, open houses, open space (Flexible group sizes and topics), panels, public hearings, public mee:ngs, revolving conversa:ons, study circles and roundtables, symposia (expert speakers)
So which techniques do we use?
To determine the type of techniques you are going to use you first need to determine the level of engagement required.
Determine the level of engagement
How do we know what level to engage on?
The Interna:onal Associa:on of Public Par:cipa:on (IAP2)
There are two ways we can determine which level to engage.
By consul:ng the IAP2 spectrum, or by comple:ng the IAP2 public outcry matrix.
INFORM CONSULT INVOLVE COLLABORATE EMPOWER
Goal Goal Goal Goal Goal
To provide the public with balanced and objec:ve informa:on to assist them in understanding the problems, alterna:ves, opportuni:es and/or solu:ons.
To obtain public feedback on analysis, alterna:ves and/or decisions.
To work directly with the public throughout the process to ensure that public concerns and aspira:ons are consistently understood and considered.
To partner with the public in each aspect of the decision including the development of alterna:ves and the iden:fica:on of the preferred solu:on.
To place final decision-‐making in the hands of the public.
Promise Promise Promise Promise Promise
We will keep You informed.
We will keep you informed, listen to and acknowledge concerns and provide feedback on how public input influenced the decision.
We will work with you to ensure that your concerns and aspira:ons are directly reflected in the alterna:ves developed and provide feedback on how public input influenced the decision.
We will look to you for direct advice and innova:on in formula:ng solu:ons and incorporate your advice and recommenda:ons into the decisions to the maximum extent possible.
We will implement what you decide.
The IAP2 Spectrum
INFORM CONSULT INVOLVE COLLABORATE EMPOWER
Goal Goal Goal Goal Goal
Is telling the public that a decision is being made and informing them about the decision making journey and the outcome.
Here it is, what is your feedback?’, plus it goes back to par:cipants to give them feedback on how their informa:on/idea was implemented.
This is about input and saying, ‘we want your input to feed into our ideas and op:ons’ to help shape the outcome.
We collaborate as partners with the community to come out with the preferred outcome/decision.
The final decision is made by the public. Ie: Elec:ons
Example Techniques to Consider:
Example Techniques to Consider:
Example Techniques to Consider:
Example Techniques to Consider:
Example Techniques to Consider:
-‐Factsheets
-‐Web sheets
-‐ Open houses
-‐Public comment
-‐Focus groups -‐Surveys -‐Public mee:ngs
-‐Workshops
-‐Deliberate polling
-‐Ci:zen Advisory Commi^ees -‐Consensus Building -‐Par:cipatory decision making
-‐Ci:zen juries -‐Ballots -‐Delegated decisions
The IAP2 Spectrum in Plain English
The IAP2 litmus test
IAP2 have developed a public expecta:on matrix to help determine the level of engagement that is recommended.
Let’s try it.
The IAP2 litmus test
1-‐2 Very Low to Low Inform
2-‐3 Low to Moderate recommenda:on: at least Consult
3-‐4 Moderate to High recommenda:on: probably Involve
4-‐5 High to Very High recommenda:on: minimum Involve consider opportuni:es for Collaborate
or Empower, if feasible
So we’ve determined that we should be engaging at “involve” level?
Next stop is to scope the project more thoroughly.
So, you know why you want to engage, you have a decision making statement.
You’ve mapped and priori:sed your stakeholders and thought outside the square about the channels you could use?
Now you will need to determine your budget how you want to engage each community, the tools you will need to involve them, your budget, resources and :melines …. and you can begin to draL an ac:on plan.
What tools and channels would work for our involve strategy?
Plan 1. Establish purpose
2. Define scope
3. Iden:fy stakeholders
4. Select level(s)of
engagement
5. Set :meframes
Do
6. Organise resources
7. Invite par:cipa:on
8. Provide info to
par:cipants
9. Conduct engagement
ac:vity
Review
10. Community
input
11. Report back
12. Evaluate process
Congratula:ons!