BYMOSES ONIEL DAVID

BBA- 4A

Paradise Lodging Services-, (PLS)-International, ”Excelling Valuable Living”, is a chain of hostels which provides comfortable, high quality and healthy living & residence services separately for males & females in major cities of Pakistan.

The core philosophy behind the PLS is of providing a healthy living environment to the young people, who live away from their families, so that they can grow in a productive environment.

We aim for peaceful environment & healthy food items, which ensure strong & quality health of the young people

Creating the most favorable environment which serves the essence of home-living with peace & pleasure for our boarders!

Paradise Lodging Services (PLS) is a home-living environment which keeps royal-living & standard quality for our valuable boarders as top preference & mission.

We believe our privileged-boarders deserve the best of our living & dining services which meet the standards of quality residence with peace of mind.

We commit our dedication towards continued relations with our valuable boarders by facilitating them according to the vision of Paradise Lodging Services (PLS), International.

1. High Quality Dining Facility with wide range food varieties, available on standard timings of breakfast, lunch & dinner with additional after-dinner tea/coffee servings.

2. Meals to be served to every boarder in their rooms

3. High speed Wi-Fi Internet Services for our royal boarders with unlimited downloading & 24/7 connectivity.

4. Fully furnished rooms with carpet, bed/matrixes, cupboards & daily cleaning of the rooms with attached baths with 24/7 hot water facility

5. Unlimited Laundry for our value boarders, twice a week

6. Cable TV room-connectivity & Newspaper Reading Corner with all national dailies of Pakistan

7. Uninterrupted electricity supply & Generator facility for the guests (During Summers)

9. Tuck Shop corner available 24/7 for all kinds of refreshment, mobile cards/easy-loads, soft-drinks, snacks & ice-creams

Admission Policy:› Admission is only for students or those

people who are at some positions of the institutes/org.

› Admission is made after providing bio-data, &making all payments.

› Admission withdrawal right is reserved with management & violation of the policy will result in expulsion of boarder

Fees Policy:› Every boarder is required to make following

fees: Admission Fees: Rs. 1,000 Security Deposit: Rs. 2,000

(Refundable) Shared Room per month: Rs. 8,000 Partition Room per month: Rs. 7,000

These charges also vary with time & situations

› All the fees is made before 5th of each month

Internal Environment:› All guests of boarders are extra charged› Noise making/high music volume is strictly

prohibited› All meals are served on standard timing› Main gates are closed at mid-night &

opened at early morning› Security guards are deployed at night time

Target Audience:› Students of near-by universities & colleges› Employees of universities, corporations &

NGOs Positioning:

› Quality Food, Easy-access & friendly-environment

Implementation › Banners at Universities & key-points› Word of mouth, facebook & website (under-

const)› Brochures & Posters

PLS-Islamabad started, on December 20, 2010 with initial investment of Rs. 0.8 Million which was invested in:› Advance Rent, Security Deposit of building› Furniture & Kitchen Items

Current Position:› Currently PLS consists of two hostels in

Islamabad› Total worth of the current Business is Rs.

1.4 Million

Islamabad:› There are around 20 competitors in Islamabad› Over past experience, competitors do not pose

a massive threat because of our quality dining and also increasing demand of hostels

Karachi:› There is negligible competition in Karachi but

Flat System is massive threat International:

› There is good market internationally

PLS is expanding under three strategies:› Subsidiary-Opening› Nation-wide Opening› International Opening

This expansion is planned over a period of next One & half year.

PLS is opening its subsidiary with the brand name of:› KABUL STUDENTS HOSTEL, Islamabad › This is aimed to target the students of

Afghanistan who are studying in different universities of Islamabad

› We will provide Kabul/Afghani foods to all the boarders of subsidiary with peaceful environment & strong security.

PLS is opening its two branches at Karachi:› Branch One at: DHA Karachi› Branch Two at: University Road, Karachi

PLS will expand to Lahore after this.

PLS is going international by opening two branches at:› Branch One at Dubai, UAE› Branch Two at Ajmaan City, UAE

PLS also plan to expand to gulf-states and countries like Malaysia.

Paradise Lodging Service (PLS) is one of the portfolios of TRENDS Business Group

The Group Chairman is:› Munawar Ali

The Group CEO is:› Mazhar Ali

Thanks