Plovdiv Central Square
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Transcript of Plovdiv Central Square
Aneta Vasileva, WhATA Ljubo Georgiev, OAW
BULGARIA AND
THE COMPETITIONS
Architectural competitions are excellent PR tool
Architectural competitions are excellent PR tool
But no one knows it
Where do (Bulgarian) competitions fail?
1.Ill-organized
1.Ill-organized
2.Badly popularized
1.Ill-organized
2.Badly popularized
3.Generally not trusted
1.Ill-organized
2.Badly popularized
3.Generally not trusted 4.Remain unrealized
Metrostation 20 Sofia, 2011
139 entries 26 countries 2 winners
Metrostation 20 Sofia, 2011
139 entries 26 countries 2 winners
Cancelled
Sveta Nedelya Square Sofia, 2013
27 entries 2 countries 6 finalists
Sveta Nedelya Square Sofia, 2013
27 entries 2 countries 6 finalists
Unrealized
Monument
1300 Years Bulgaria Sofia, 2014
9 entries 3 finalists
Monument
1300 Years Bulgaria Sofia, 2014
9 entries 3 finalists
Cancelled
Then…
One private company finally got it
Collider Activity Centre Sofia, 2013
Collider Activity Centre Sofia, 2013
369 entries 63 countries 1 winner
Collider Activity Centre Sofia, 2013
369 entries 63 countries 1 winner
Ongoing realization
Architectural competitions are excellent PR tool
Architectural competitions are excellent PR tool
And some private companies know it
And then…
Finally,
one municipality
also got it right
Architectural competitions are excellent PR tool
Architectural competitions are excellent PR tool
And some politicians know it*
Especially when they are competing for
European Capital of Culture 2019*
HOW WE STARTED
Public institutions fail to be
Public institutions fail to be
flexible
Public institutions fail to be
flexible,
understandable
Public institutions fail to be
flexible,
understandable,
trendy
Plovdiv Municipality >
Plovdiv Municipality >
One Architecture Week >
Plovdiv Municipality >
One Architecture Week >
WhAT Association
The task
The public survey
15
2300questions
interviewed
plovdivsquare.com/survey
The public discussions
The competition brief
The website
plovdivsquare.com
Our PR attack
emails exchanged 559
emails exchanged
international online publications559
37
emails exchanged
international online publications
downloads of competition brief
559
37
1110
emails exchanged
international online publications
downloads of competition brief unique visits of plovdivsquare.com
559
37
1110
16 305
emails exchanged
international online publications
downloads of competition brief unique visits of plovdivsquare.com
email subscriptions
559
37
1110
16 305
210
The Q&As
120 questions answered
The social media
HOW WE FINISHED
24 Bulgarian entries only
The finalists
Veit Eckelt Sigmund Eckelt
Philipp Mecke Ana Fillipovic
Germany
SMARCK studio Italy
FORA Portugal
The finalists’ videos
The public voting
The Municipal council chose one winner
FORA Portugal
… to be continued
Thank youplovdivsquare.com