plista content and advertising platform
-
Upload
plista-gmbh -
Category
Marketing
-
view
101 -
download
2
Transcript of plista content and advertising platform
2
What does plista offer?
„plista has access to premium editorial environments.“
„plista is based on an unique data-‐driven targe=ng technology.“
„plista offers exclusive na;ve formats.“
4
Company
plista is a pioneer when it comes to innova;ve solu;ons for targeted digital adver;sing and content distribu;on in na;ve environments. Since 2008 we have been bringing adver;sers and publishers together successfully through our data-‐driven content and adver;sing plaSorm and are the leader in our segment in mul;ple markets.
6
How does plista reach your target group?
1. Your placement – depending on client, brand and marke=ng goal
COLLABORATIVE FILTERING/ BIG DATA
BEHAVIORAL TARGETING SEMANTIC TARGETING
§ Run of Network § Open sitelists § Channels
2. Proprietary data evalua=on & ad delivery by the plista recommenda=on technology
Data evalua;on… REAL TIME Ad delivery
How does the plista recommenda=on engine work?
7 7
„You might also be interested in this!“
plista provides personalized reading recommenda=ons for internet users
User 1 User 2
ü Boost brand awareness up to 38 %*
ü Image upli` up to 114 %* ü Increase inten;on to buy up to
52 %*
Adver;ser
ü Non-‐disturbing placement within the user‘s natural reading flow
ü Editorial look & feel of content ü High relevance due to user-‐
centric delivery
User
9
Na=ve Ads cover the needs of adver=sers perfectly. They are perceived more posi=vely than standard display banners.*
* Source: Interrogare case study „Adver;sing impact of na;ve ad formats“ 2014. Find out more here: hgp://www.plista.com/en/infos/studie2014
Why „na=ve“ adver=sing with plista?
10
Our solu=ons for adver=sing customers and agencies Our porSolio for adver;sers includes exclusive, innova;ve ad formats that meet the various needs of adver;sing companies.
Na=ve formats Matching the look and feel of the surrounding content, our na;ve ad formats are placed between editorial recommenda;ons. • Na;ve Recommenda;onAds • Na;ve Content Distribu;on • Na;ve VideoAds • Na;ve AudioAds
Rich Media formats by their high engagement character, our interac;ve special formats are the ideal solu;on to agract a par;cularly high level of agen;on to your adver;sing message. • FlyAd/Video FlyAd • RiseAd/Video RiseAd
52%
48%
12
Our por]olio: Focus on premium publishers Facts
ü Top news publishers
ü AGOF/IVW-‐verified premium reach
ü 100% transparent: whitelis;ng / blacklis;ng / sitelists / brand channels
ü Thousands of publishers
und viele mehr...
Reach
ONLINE
ü Total reach of approx. 50 million unique users p.m.
MOBILE
ü plista mobile total: 16 million unique users p.m.
ü Tablet: 6m UU p.m.
ü Smartphone: 10m UU p.m.
Trafficsplit
36% 64%
13
Our solu=ons for publishers Matching the design of your site or app, the plista Recommenda;on Widgets recommend to each visitor of your website content and adver;sement that match his or her interests. The recommenda;ons are based on user’s individual reading and clicking behavior. Any combina;on of ar;cle and video recommenda;ons from your website, your network or 3rd party sites as well as adver;sing recommenda;ons can be placed in the widgets.
Recommenda=on Widgets … for websites. Two types are available: Ar;cle Widgets are placed under ar;cles on your website; Slide Widgets appear on the lower right edge of the screen as readers scroll down.
Das könnte Sie auch interessieren
Ad
Mobile Recommenda=on Widgets … for mobile websites and apps. The widget is placed under ar;cles on your mobile websites or apps and appears on mobile devices such as smartphones or tablets.
Rich Media Ads … are special interac;ve formats with user-‐centered delivery. They appear on the lower edge of the screen as readers scroll down and are delivered.
Free Space Op=mizer The plista Free Space Op;mizer detects unwanted free spaces on websites in real ;me and fills them with a dynamic plista widget. Thus, you can mone;se previously inaccessible areas and increase your plista revenue by up to 40%!
15
Contact details
Dirk Schacht Director Sales [email protected] Phone + 49 30 4737537-‐44
Anna Sojka Head of Adver;ser Sales [email protected] Phone + 49 30 4737537-‐33
Daniel Horzetzky Head of Content Marke;ng [email protected] Phone + 49 30 4737537-‐30
Bas=an Kascha Head of Mobile Sales bas;[email protected] Phone + 49 30 4737537-‐809
Alexander Franke Director Coopera;ons [email protected] Phone + 49 30 4737537-‐844