Please sir
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Transcript of Please sir
Contents
A critical review of:
1. How are Indian telcos helping customers find their products (Search)
2. How are Indian telcos help customers choose and buy their products
(User Experience)
3
Search
6
The most clicks (and free!)
will come from this box.
All links here are dated and
not very relevant
UX - Price Comparison sites (broadbandplan.in)
8
Great interface, Great
interaction design
Unfortunately, it only
gives you corporate
information rather than
an immediate ‘buy option’
UX - Price Comparison sites (broadbandplan.in)
9
Static content – date
unknown – no links for
further information/
purchase
UX - Airtel
10
Interesting concept of fast,
faster, fastest
• Extra scroll bar makes
comparison very difficult
• Wasting half the page
UX Tata
14
• Simple, Clean
interface and
design
• HTML text
better than
images
• Good call to
action button
Should have
avoided double
scroll
Example of Good UX – British Telecom
18
BT recognises that
‘choosing’ is tough.
Hence the emphasis
here through colour
and layout design
Example of Good UX – British Telecom
19
Very clear text
and navigation.
Showing cheapest
option first
Call for action +
cross-sell and up-
sell
About Us
• Gaboli (www.gaboli.com) is a leading provider of web solutions to
education and enterprise clients.
• Our expertise lies in:
– Web Consulting
• Strategic Roadmap development
• User experience design and management
• Training
– Development
• Open source LAMP based web applications
• Cloud based product design and development
21
Some of our Customers
22
IIT Bombay
Web Consulting
Building Online
Communities
Digital Marketing/
Social Media
Web
Development
Core Management Team
Vineet Jawa: Co-founder and CEO (ISB Hyderabad 2005; SRCC, Delhi University)
• Nine years of experience in information technology industry across consulting and sales
• Teaches e-marketing to MBA students and focused on user adoption in education technologies
Ashok Hariharan: Co-founder and Director (ISB Hyderabad 2006; BSEE, Penn State Univ.)
• Ten years of experience in the internet and telecommunications industry
• Has worked for several start-ups in the US, India and consulted on market entry and funding strategies
• Ashok is CEO of IDfy.com and assists in Gaboli part-time.
Lokesh S: Director of Delivery and Technology
• 15 years of experience in technology field in companies such as Thomsonreuters
• Extensive experience in leading projects across the software development life-cycle
Amit Agarwal: Business Head
• Extensive experience in consulting and opportunity assessment in companies such as Rocsearch
• Heads strategic initiatives and consulting assignments for Gaboli
Anant Patani: Progamme Manager
• Over seven years of project management experience
• Entrepreneurial background in the area of embedded systems