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A Guided Tour of the Verizon Brand PortalVerizon Brand Management
What is the Verizon Brand Portal?
• The Verizon Brand Portal is your single source to access official, up-to-date, components of the Verizon Brand Identity System, including:– Standards and guidelines
– Logo artwork and icons
– Templates
– Supporting graphics, animations, audio and video
– Work-in-progress creative
• The Verizon Brand Portal is used by over 10,000 internal employees, external agencies and vendors
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 3
What is the Verizon Brand Portal?
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 4
• The Brand Portal is organized under 3 major content areas:
- Standards, Templates & Logos- Image Libraries- Marketing Tools
What is the Verizon Brand Portal?
• Standards, Templates & Logos
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 5
Standards, templates and logo artworkare organized by line of business – Verizon,
Verizon Business, and Verizon Wireless
Naming provides guidelines and procedures for developing names
that create a quantifiable brand value asset for Verizon
What is the Verizon Brand Portal?
• Image Libraries
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 6
Checkpoint contains LOB-specificlifestyle imagery, product photography, graphical elements, work-in-progress
and in-market creative posted by headquarters and agency partners
Special access rights are required
The Photo Library is a comprehensive resource for all Verizon LOBs and agency
partners
Provides access to photography for use in both internal and external communications
What is the Verizon Brand Portal?
• Marketing Tools
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 7
Activation Playbook contains guidelines, templates and collaborative
tools for all sponsorship activity
Additional access rights are required
Entertainment Assets isan entertainment partner content repository and
review tool
Additional access rights are required
Advertising Toolkit is the national customizable print-on-demand system
for local and retail advertising materials
Additional access rights are required
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 8
What’s New
Well Organized Brand Portal HomepageEasier to find what you need and to stay informed
Streamlined Global NavigationFind it in less clicks… from anywhere in the Brand Portal
Clean Page DesignSimplified page structures, cleaner look and feel
Expanded Left-Hand MenusConsistent left-hand navigation structure for all LOBs
Helpful Multi-View Index PagesFind what you need by category, keyword, or alphabetical listing
Enhanced Photo LibraryMore search filters, more expiration date information
Improved CheckpointDesign enhancements make it easier to find and post documents
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 9
Brand Portal Homepage
• The Brand Portal homepage is designed to make it quick and easyto find what you need and to stay informed
The purpose of each area of the Brand Portal is clearly defined
Brand Alerts keep you
informed about changes and
updates to the brand identity
system
Use the bottom navigation bar
to scroll through previous Brand
AlertsAccess areas of the Brand Portal by clicking on
the specific area or by using the
Global Menu
Global Navigation
provides single-click access to
all major content areas
from anywhere in the Brand
Portal
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 10
Global Navigation
• Single-click access to key content from anywhere in the portal– More room to grow as we add more features
– Content organized under 3 major categories
For your convenience, Standards, Templates & Logos
are organized by LOB
Checkpoint contains LOB specific artwork and requires
special access rights
The Photo Library is open to all Brand Portal users
Marketing Tools like:Activation Playbook,
Advertising Toolkit and Entertainment Assets
require special permissionto access
Find it in less clicks…
Single-click access to LOB-specific standards, logos or
templates
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
11
Left-Hand Navigation
• All 3 LOB sections under Standards, Templates & Logos feature a common left-handdropdown menu structureNot sure what CMYK means?
Help tools include a Glossary and FAQs
The most up-to-date versions of guidelines and standards can
always be found here
Use Vendor Access Codes to request Brand Portal access on behalf of an agency or vendor
Advanced Search allows youto apply filters to your
keyword search
Keyword search finds document titles and keywords within
documents
Contact your Brand Identity Manager for any questions about using the brand identity system
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 12
Left-Hand Navigation
• All 3 LOB sections under Standards, Templates & Logos feature a common left-handdropdown menu structure
Click to expand or minimizeleft-hand navigation
• Multi-view index pages allow you to find what you’re looking forin a variety of ways
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 13
Multi-View Index Pages
Left-hand Navigation
The most important document is listed first followed by others in
alphabetical orderCategory
Find the document you need under category listings
• Multi-view index pages allow you to find what you’re looking forin a variety of ways
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 14
Multi-View Index Pages
Not sure where to find Self Mailer
standards?
Use the Title/Keywords
listing to find the documents you
need.
• The Brand Portal design features a well organized page structure for all downloadable standards, templates and logos
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
15
Page Design
Document download link with file format icon, date
and file size
Document title, overview and thumbnail graphic
Cross-reference links to related logos, standards
and templates
Find your documents in the left-hand menu
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 16
Image Libraries / Photo Library
• More search filters; expanded expiration date information
Expired Photos
See names and thumbnails of images
that are no longer licensed for use
Recently Added
Featured imagesthat have recently
been added
Search Features
More keyword tags = better search results
We update search filters as new photography is
added or removed
Access Photo Library from anywhere in
the Brand Portal by selecting “Image
Libraries” in the Global Navigation
FAQs
Links to questions about the Photo Library
can be found on the Photo Library home
page or left-hand menu
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 17
Image Libraries / Photo Library
• Easily locate the image to best suite your project needs
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 18
Image Libraries / Photo Library
• Search by Keywords
Search a single word or multiple words
separated by a plus (+) or comma (,)
For example, “boy + ball” will find photos
that contain both “boy” and “ball”
“Boy, ball” will find all photos with “boy” and all photos with “ball”
whether they are in the same photo or not
Search Results View
• Image thumbnail, filename and resolution
• Link to “View Details”
• Link to “Add to Lightbox”
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 19
Image Libraries / Photo Library
• Narrow Your Search
Search Results include:
• Search criteria
• Total number of images returned
• Links to multiple results pages
Narrow Your Search
In this example, we have narrowed our
search to only display images of “African
American” “Females” wearing “Vocational
Attire”
File Format
Select High Resolution PSD, CameraRaw TIF files, or low resolution PNG files suitable for
comps and presentations
See a larger image preview, production notes, and licensing
information by clicking on “View Details”
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 20
Image Libraries / Photo Library
• Detail Views provide large image previews and licensing information
Images details include:
• File Information
• Production Notes
• Expiration Dates
• Usage Rights
Image previews (with a click-to-enlarge feature) help you decide if this is
the image you want prior to downloading
• The Lightbox allows you to store your favorite photos
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 21
Image Libraries / Photo Library
Download images individually or in a
batch from your Lightbox
Add or subtract as many images as you
want to your Lightbox
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 22
Image Libraries / Checkpoint
• Checkpoint features a redesigned homepage
Announcements
Stay informed about the latest changes and
updates to Checkpoint
FAQs
Links to questions about Checkpoint
My Dashboard
Access your most recent items and assets by title
or project
Access* Checkpoint from anywhere in the
Brand Portal by selecting “Image
Libraries” in the Global Navigation
* Special access rights are required
Resources
Links to Checkpoint training and help
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 23
Image Libraries / Checkpoint
• Projects – allows you to reorganize and run reports
To upload or edit files, you may access Recent
Projects from the project list or add a new
project
Select the Admin tab to access your projects
for uploading & editing
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 24
Image Libraries / Checkpoint
• Add a New Project – redesigned for easier understanding
Project Attributes
Select the appropriate Business Unit, Program,
Channel, Segment,and Region
You can also add a project number, add
projects and contacts
Enter the new project name and description
• Add a New Asset – click to upload a new asset to your project
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 25
Image Libraries / Checkpoint
Choose Add New Asset
The next Upload page will allow you to upload
or add new assets to your project
• Upload Assets
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 26
Image Libraries / Checkpoint
Upload multiple assets at a time
Select upload method:
Web, FTP or URL
• Confirmation
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 27
Image Libraries / Checkpoint
Upload successful notification
• Asset Details – Assigning Attributes
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 28
Image Libraries / Checkpoint
Edit Keywords
Access the pop-up menu to select
additional identifiable attributes
Assign attributes for asset type, title, source, usage dates, technical
specifications, and contact information
Asset Details
Assign identifiable attributes to your uploaded assets
The more identifiable information you add to each asset, the better your search results
will be
• Asset Details – Edit Keywords
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 29
Image Libraries / Checkpoint
Add keywords for Lifestyle, Phones &
Accessories, Branding, Test Man, and other
assets
• Manage Projects
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 30
Image Libraries / Checkpoint
Manage Groups
Manage the Assets within your project
Manage your projects from the Projects list and Run Reports by
choosing Asset Report
Project Contacts
Edit the project contact list
• Search Assets
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 31
Image Libraries / Checkpoint
Refine Your Results
Select Region, Segment, Item Type,
Source, Image Category, Company, or
Featured Message
Search Results View
• Image thumbnail, filename, format, and
resolution
• Link to “Information”
• Link to “Add to Lightbox”
• Select checkboxes to download multiple
files
Search for assets by keyword
Find assets under the Assets tab
Filter Your Results
Select or de-select attributes
Getting Started
• How do I get access to the Verizon Brand Portal?– If you are an employee, getting access only takes a few minutes. Simply go to
www.verizon.com/brandportal and select “New Users” to register.
– If you are not a registered agency or Vendor and need access to the Verizon Brand Portal, your Verizon employee contact must request a Vendor Access Code on your behalf.
– Request forms for Vendor Access Codes are available to Verizon employees on the Verizon Brand Portal in the left-hand menu of the Standards, Templates & Logos section.
– Once an employee has placed a request to Verizon Brand Management on your behalf, you will receive a response usually within 24 hours.
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 32
Questions?
• For questions about the information covered in this presentation, please contact Diane Moore at [email protected].
• For questions, or to request access to other areas of the Brand Portal, such as:– Checkpoint, Entertainment Assets, Activation Playbook &
Advertising Toolkit
Please visit: www.verizon.com/brandportal
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 33
Closing
Thank you!
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 34