Please note that this is an excerpt from a larger presentation that is just designed to demonstrate...
9
COLOUR HARMONY Please note that this is an excerpt from a larger presentation that is just designed to demonstrate the concept of invisible transitions to support continuity. This is best viewed in its animated form.
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Sources: Burchett (2002); Ou, et al (2004); Garrett (2003); Camgöz (2000); Macaulay, (1995) Larger areas have greater effect
Transcript of Please note that this is an excerpt from a larger presentation that is just designed to demonstrate...
COLOUR HARMONY
Please note that this is an excerpt from a larger presentation that is just designed to demonstrate the concept of invisible transitions to support continuity. This is best viewed in its animated form.
AREA
Sources: Burchett (2002); Ou, et al (2004); Garrett (2003); Camgöz (2000); Macaulay, (1995)
COLOUR HARMONY
INTERACTION
ASSOCIATION ATTITUDE &TONE
ORDER
AREA
Invisible transitions start here
Sources: Burchett (2002); Ou, et al (2004); Garrett (2003); Camgöz (2000); Macaulay, (1995)
COLOUR HARMONY
AREA
Larger areas have greater effect
Sources: Burchett (2002); Ou, et al (2004); Garrett (2003); Camgöz (2000); Macaulay, (1995)
COLOUR HARMONYASSOCIATION
Use learned associations (where appropriate)
To create linkagesAREA
Sources: Burchett (2002); Ou, et al (2004); Garrett (2003); Camgöz (2000); Macaulay, (1995)
COLOUR HARMONYASSOCIATION ATTITUDE &
TONE
AREA
ID20525582361
R4520416912586
G6431115173158
BColour Key
149 81 57
123456
157081248
14010597200
68101137202
78910
25211518115453
220209177159122
148213225122121
128 113 139
111213141516
39103178245
39102176250
41102176248
17181920
21312204135101181719916151476
18
ColourActive
ColourWeight171
6188
597
152419203
161214111310
ColourHeat121161071638141791551320181912
4
Source: Ou, Lou, Woodcock, & Wright, 2004
Colours create tone (affects of perception & cognition)
SalienceLuminance
Wavelength
Sources: Burchett (2002); Ou, et al (2004); Garrett (2003); Camgöz (2000); Macaulay, (1995)
COLOUR HARMONYASSOCIATION ATTITUDE &
TONE
INTERACTION
AREA
Colour interactions can cause significant problems
WARNING !IF YOU SUFFER FROM
SEIZURES – LOOK AWAY
Source: Luke (2009)
High stimulation of Colour Opponent cells = BIG PROBLEMS
INTERACTION
Sources: Burchett (2002); Ou, et al (2004); Garrett (2003); Camgöz (2000); Macaulay, (1995)
COLOUR HARMONYASSOCIATION ATTITUDE &
TONE
ORDER
AREA
Specific colour combinations work best
If you now look at the slide sequence without the animation, you can see how the animation
flow was created.
