PlayUp developments

23
QUALITY PLAY FOR OUR CHILDREN PARTNERS

description

February 2013, time to review our strategy, build on our process and approach different market streams. On one side the Social Impact and on the other the Economic Sustainability.

Transcript of PlayUp developments

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QUALITY PLAY FOR OUR CHILDREN

PARTNERS

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Developing a brand of toys and activities to engage parents and educators whileencouraging creative and imaginative play for children aged 3-6 years old.

PLAYUPDESIGN

playfulimaginativecreativeinclusiveaccessiblesustainable

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CURIOSITY!

CREATIVITY!

IMAGINATION!

LITERACY!

NUMERACY !

HARD SKILLS!

CHILDREN!

EDUCATION!DEVELOPMENT!

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PROCESS

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IDEA RESEARCHIMMERSION

ENTERPRISEBRAND PLACEMENT

2011 2012 2013 2014

DESIGNPROTOTYPES

PLAYUP PROCESS

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LESS ACCESS TO PLAY OPPORTUNITIES

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Bairro da Horta Nova

Casal da Boba

Bairro 6 de Maio

Casal da Mira

EARLY RESEARCH INTERVENTIONS

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CO-DESIGN TOY WORKSHOPS

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EXPLORING INTERACTIVE PLAY

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ENGAGING WITH STAKEHOLDERS

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CO-DESIGN PLAYFUL ACTIVITIES

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DESIGN

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CO-DESIGN

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INTRODUCING DURAPULP BY SÖDRA

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TESTING IDEAS AND PROTOTYPES

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ENTERPRISE

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THE VALUE OF PLAY PLAY TODAY

Joana, Lisboa 1990

designer today

Clarissa, Amadora 2012

change-maker tomorrow

Children today have less time to play due to intense life style

Time that children spend with their parents is often limited

Many children today have restricted access to quality play opportunities

Play is a key factor for children personal development

Imaginative and creative play encourage free thinking and problem solving capacity

Everyone has the right to play Human Right Article #24

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PLAYUP VALUE PROPOSITION

FOR EDUCATORS

range of flexible engagement tools

& activities

FOR CHILDREN

explore and develop creative potential & personal capacities

FOR PARENTS

participate in a more active way to

children playtime

+ +

PLAY INTERACT ENGAGE

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BUSINESS MODEL

BRAND

PROCESS

TOOLKITTOYS + ACTIVITIESSUBSCRIPTIONS

ACTIVITIESPRINTED CARDS + DIGITAL APPS

TOYSPRODUCTSBUY 1 - DONATE 1PLAYUPCHILDREN

WHO BUY TOYS60% PARENTS 30% INSTITUTIONS10% FRIENDS & FAMILY

PLACEMENTTOY INDUSTRY PLAYUP COMMERCIAL OFFERS

€250 MILLION PT€15.5 BILLION EU€61.2 BILLION W

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Vincenzo Di Maria Design Strategy Social Innovation expert

Matteo Tangi Eco-design Community manager

Joana Regojo Product design Research & Development

Rita Duarte Sustainability Communication & PR

TEAMAn international team of experienced designers and entrepreneurs investing in social innovation and sustainability

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[email protected]/Twitter : playupdesign

“Play is the only way the highest intelligence of humankind can unfold”

Joseph Chilton PearceContemporary American scholar

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