Playtex Poster - Fall 09
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Transcript of Playtex Poster - Fall 09
FALL
Our mission is to create a mealtime set that is microwave safe, non-breakable, and free of harmful chemicals. The set will implement the alternative materials that we have researched and will provide a safer, more efficient way for parents to feed their children. The end product will be marketable, affordable, and remain user and environmentally friendly.
Mission Statement
Future Steps
Testing Results
Bill of Materials
Cash Flow Sensitivity to Assumptions
Ergonomic Design FeaturesFinal Design
9(4(,)+,/%4!
Team MembersSean Dunn ’10 – Mechanical EngineeringGeorge Ferko ’10 – Materials ScienceShannon Fitzpatrick ’10 – Mechanical EngineeringAshley Kamauf ’10 – Materials ScienceBinay Patel ’10 – IBE Industrial EngineeringSusan Sebelsky ’10 – Bioengineering
Not picturedTodd Watkins – Faculty AdvisorJeremy Giese – Company SponsorAdriana Kleigman – Company Sponsor
Alternative Materials for Infant Mealtime Products
• “Mom Group” of next generation prototype• Design updated based on final results• Large number of participants (~100)• Smaller group sizes per session• Marketing Strategy Development
• Emphasize “green” product• Emphasize ease of use and safety• Manufacturing Ramp up• Employ suggested foreign producers• Assemble small inventory• Consumer Testing
The mothers were asked which material they would most likely use in the microwave. Bagasse was primary choice for 12 of the 13 mothers surveyed.
The mothers like bagasse because it feels natural, is durable, and will not get too hot after heating.When presented the plate holder, one mother stated “the marriage of materials works.”Most attractive features of the plate holder design were the implementation of bagasse, ease of use, and suction of the holder.
Inclined bottom allows infants to easily scoop food from plate surface.
Aluminum Plate Molds
PLA Plate Holder Bagasse Plate
PLA Spoon PLA Fork
Flexible n-shaped hangle makes holding fork/spoon easier for infants.
Finger holes make it easier for parents to remove plates.
Unique base made specifically for Playtex plate, giving the system more stability.
“I think it‛s really exciting that you‛re developing these products – the natural ones” – Mother from group 1Of the 13 mothers in attendance, 100% do not heat plastic in the microwave when feeding their children.
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Pro
ject
NP
V (
$ t
ho
usa
nd
s)
Quarter
Base Case
Worst Case
Best Case
4 Quarters
Net Present Value
Break Even Period
Break Even Amount
Break Even Units
IRR
$12,727,000
Base Case
$622,500
708,750
Notch
Test Our Prototype Performance3.18 secs on average
(4 plate stack)N/A
(Cannot stack plates) Our Prototype
Our Prototype
Our Prototype
Our Prototype
Both
Competitor
3.99 kg of force on average 0.3 kg of force on average
0.973 kg of force on average (6 in pull)
No discernable force (6 in pull)
96% of spoon full (3 different foods used)
74% of spoon full (3 different foods used)
0 (No seepage) 0 (No seepage)
30 degrees average before spill occurs
35 degrees average before spill occurs
Slide
Scoopability
Seep
Spill
Tip
Competitor Performance Best Performer
specifactions
1 1 Assem 1-1 Holder Body Mold CAD-1
Polylactic Acid/Cereplast
Hybrid Resins 1
Inner Diameter = 6 in, Out Diameter
= 7.5 in, Inner Hole = 1.5 in, Height
= 2 in, Inter Lining Perferated every
1/32 in Buy CEREPLAST,INC 301-676-5000 1.19$
2 1 Assem 1-2 Rubber Ring Bottom CAD-2 Rubber 1 Ring Diameter = 6 in. Buy 0.25$
3 1 Assem 1-3 Adhesive CAD-3 Resin 1 0.10$
4 2 Assem 2-1
Bagasse Compartment
Plate Insert BP-1 Bagasse 1
Diameter = 6 in, 3 Check Shaped
Cross Section Compartments, Height
= .60 in Buy HQ Energia International - Brazil 0.26$
5 2 Assem 2-2 Bagasses Bowl Insert BP-2 Bagasse 1 Diameter = 6 in, Height = 2.5 in Buy HQ Energia International - Brazil 0.24$
6 3 Assem 3-1 Outer Mold- Fork U-1
Polylactic Acid/Cereplast
Hybrid Resins 1 Length = 4.5in Buy CEREPLAST,INC 301-676-5000 0.33$
7 3 Assem 3-2 Outer Mold- Spoon U-2
Polylactic Acid/Cereplast
Hybrid Resins 1 Length = 4.5 in Buy CEREPLAST,INC 301-676-5000 0.30$
8 3 Assem 3-3 Inner Flex Stripe U-3 Polyethene 1 Length = 4 in Buy
Zhejiang Yulong
International Trading
Company Ltd International - China 0.25$
TOTAL $2.92
Part Title
Labor &
Mat CostMaterial Request
Sub
Assembly
Build
vs buy
# of
parts Part ID #
Sketch #
or Photo
ID# # Req Source Tel #
Microwavable Materials
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