Playtestix: Enhance the game by 25% for 5% of the budget

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www.playtestix.com

description

Major gaming companies do not doubt playtest expediency. The lecture will observe what it actually is and what playtest types small and medium-sized companies should use. At what stage and how often it is to be run to to receive maximum feedback for further development. And, last but not least, how a playtest should be invested to meet your production and financial expectations.

Transcript of Playtestix: Enhance the game by 25% for 5% of the budget

Page 1: Playtestix: Enhance the game by 25% for 5% of the budget

www.playtestix.com

Page 2: Playtestix: Enhance the game by 25% for 5% of the budget

Как за 5% от стоимости разработки игры улучшить ее на 25%?

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КАЧЕСТВО ИГРЫ СТОИМОСТЬ РАЗРАБОТКИ

КАЧЕСТВО И СТОИМОСТЬ

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КАЧЕСТВО И СТОИМОСТЬ

≠

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Как понять, насколько качественна ваша игра?

КАЧЕСТВО ПРОДУКТА

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КАНАЛЫ СБОРА ИНФОРМАЦИИ

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ВАЖНЫЙ МОМЕНТ

ВЫ УЗНАЕТЕ ОБ ЭТОМ ПОСЛЕ РЕЛИЗА

ХОРОШ ЛИ ВАШ ПРОДУКТ?

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Будни разработчика

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ПРОЦЕСС РАЗРАБОТКИ НА ЭТАПЕ ПЛАНИРОВАНИЯ

Время на разработку <6 месяцев

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Небольшие правки - это улучшение! ПОЛУЧЕНИЕ ОБРАТНОЙ СВЯЗИ И ПРАВКИ

Релиз, закупка траффика, первый фидбек, доработка – около 2 месяцев.

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А мы точно ЭТО планировали? НЕЗАПЛАНИРОВАННЫЕ ВРЕМЕННЫЕ ЗАТРАТЫ

Доведение до версии 1.3. Общее кол-во потраченного времени ~6 месяцев (рост всех статей расхода)

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Как же так? ПОЧЕМУ?

<12 месяцев на версию 1.3

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Разделено?... Что делать?

ЧТО ДЕЛАТЬ? Стоит узнать мнение пользователей

как можно раньше и напрямую

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Точнее, вот так. Точнее, вот так:

Плейтест v. 1.3 через ~ 6 месяцев! Приближаетесь к нужному результату

гораздо ранее

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КЕЙС. ПЛЕЙТЕСТ ТУТОРИАЛА ИГРЫ

Плейтест туториала для игры Cyto’s Puzzle Adventure (Room 8 studio)

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КЕЙС. ПЛЕЙТЕСТ ТУТОРИАЛА ИГРЫ

Туториал 1

ТУТОРИАЛ 1

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ТУТОРИАЛ 2

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ЧТО ТАКОЕ ПЛЕЙТЕСТ?

ЧТО ТАКОЕ ПЛЕЙТЕСТ?

Контролируемый качественный замер пользовательских реакций*, путем наблюдения и интервьюирования целевой аудитории, которая ознакомилась с вашим продуктом в максимально приближенных к естественным условиях. *на любых этапах разработки продукта

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КТО ТАКИЕ ПЛЕЙТЕСТЕРЫ?

Плейтестеры Кто они?

Плейтестеры и QA тестировщики

решают разные задачи

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3 важных этапа плейтеста

1. Рекрутинг. Важно пригласить тех, кто

впоследствии решит, заплатить вам или нет. Друзья

и знакомые не подходят.

2. Использование приложения / игры

респондентами. В контролируемом пространстве.

3. Обратная связь путем заполнения анкеты (или

нескольких анкет в разные моменты теста) и

анализ.

ЭТАПЫ ПЛЕЙТЕСТА

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Выводы и выгоды

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Было:... Было

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Стало

Применяя плейтест, вы приближаетесь к нужному результату гораздо ранее.

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Измеримые выгоды

Время разработки

-40%

Бюджет проекта

-35%

Качество продукта

+25%

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Елена Павличенко

+38096 103 26 73

[email protected] www.playtestix.com

Спасибо за внимание!


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