PlayScience in cooperation with Digital Book World: "Lighter Backpacks: EBooks and E-Readers Go Back...
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Transcript of PlayScience in cooperation with Digital Book World: "Lighter Backpacks: EBooks and E-Readers Go Back...
The most important purchase factor (by far) is that the child asks for the book (64%, top 3 box).
The next factor is a good price (39%).
Parents say they pay an average of $5.37 per ebook, a 33% discount on what they say they pay for print books, but 40% more than what they are willing to pay for apps.
Ebook Access & Usage
The most important purchase factor (by far) is that the child asks for the book (64%, top 3 box).
The next factor is a good price (39%).
Parents say they pay an average of $5.37 per ebook, a 33% discount on what they say they pay for print books, but 40% more than what they are willing to pay for apps.
Access has increased for every device category other than e-readers
The most important purchase factor (by far) is that the child asks for the book (64%, top 3 box).
The next factor is a good price (39%).
Parents say they pay an average of $5.37 per ebook, a 33% discount on what they say they pay for print books, but 40% more than what they are willing to pay for apps.
Tablets continue to reign, taking market share from e-readers
The most important purchase factor (by far) is that the child asks for the book (64%, top 3 box).
The next factor is a good price (39%).
Parents say they pay an average of $5.37 per ebook, a 33% discount on what they say they pay for print books, but 40% more than what they are willing to pay for apps.
The Kindle Fire overtakes the iPad as the preferred tablet…
The most important purchase factor (by far) is that the child asks for the book (64%, top 3 box).
The next factor is a good price (39%).
Parents say they pay an average of $5.37 per ebook, a 33% discount on what they say they pay for print books, but 40% more than what they are willing to pay for apps.
… but iPads still lead with younger kids
The most important purchase factor (by far) is that the child asks for the book (64%, top 3 box).
The next factor is a good price (39%).
Parents say they pay an average of $5.37 per ebook, a 33% discount on what they say they pay for print books, but 40% more than what they are willing to pay for apps.
Ebook Pricing
The most important purchase factor (by far) is that the child asks for the book (64%, top 3 box).
The next factor is a good price (39%).
Parents say they pay an average of $5.37 per ebook, a 33% discount on what they say they pay for print books, but 40% more than what they are willing to pay for apps.
Parents are willing to pay more for ebooks … and less for apps
The most important purchase factor (by far) is that the child asks for the book (64%, top 3 box).
The next factor is a good price (39%).
Parents say they pay an average of $5.37 per ebook, a 33% discount on what they say they pay for print books, but 40% more than what they are willing to pay for apps.
Ebooks in the Classroom
About 1/3 of e-readers are reading digital books in the classroom
But school devices are outdated and not matching current e-reading preferences
Both parents and schools are providing e-readers for the classroom
Children use classroom ebooks for independent reading more than class-work or assignments
The most important purchase factor (by far) is that the child asks for the book (64%, top 3 box).
The next factor is a good price (39%).
Parents say they pay an average of $5.37 per ebook, a 33% discount on what they say they pay for print books, but 40% more than what they are willing to pay for apps.
Educational Ebooks
Just over half of parents purchase ebooks that are educational
Children use classroom ebooks for independent reading more than class-work or assignments
for our next installment of research on kids, families, and digital reading!
