Playing to Win in the App Economy_infographic
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Transcript of Playing to Win in the App Economy_infographic
For more information about this research, read the full report“The Battle for Competitive Advantage in the App Economy”
at rewrite.ca.com
PLAYING TO WIN IN THE
A recent survey of 200 senior business and technology executives shows gaining
competitive advantage in the app economy requires companies to transform
themselves into software-driven enterprises. That means more than just hitting
“play” on new apps—it demands new approaches to customer relationships,
operations, and sourcing skills and talent.
APPLICATION ECONOMY
BECOME A SOFTWARE-DRIVEN ENTERPRISE
COMPETITIVEDIFFERENTIATIONREQUIRES AGILITY AND SPEED...
...AND PLAYING WELLWITH CUSTOMERS
YOU WILL NEED TO SPENDTREASURE TO MAKE THISJOURNEY...
78%SAY1
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NEWER FORMS OF SOFTWARE (MOBILE APPS, API-ENABLED
SOFTWARE, ETC.) WILL BE CRITICAL TO
COMPETITIVE ADVANTAGE IN 3 YEARS.
THE QUEST:
Increased agilityand faster
time to market
31%
Better customer
service
29%
Better overall customer
experience
28%
Superior products and
services
25%Better
technology
25% TOP 5 METHODS OF ACHIEVING COMPETITIVE DIFFERENTIATION IN THE APPLICATION ECONOMY
61%SAYBECOMING A SOFTWARE-DRIVEN ENTERPRISE WILL HAVE A SIGNIFICANT OR MEANINGFUL IMPACT ON TIME TO DECISION.
INVESTMENTS IN NEWER FORMS OF SOFTWARE HAVE INCREASED OVERTHE PAST 3 YEARS
59% 54% 29% 28%SAY BECOMING A SOFTWARE-DRIVEN ENTERPRISE WILL HAVE AN IMPACT ON INTERACTION WITH AND MARKETING TO CUSTOMERS.
HAVE DEVELOPED NEW STRATEGIESFOR CUSTOMERINTERACTIONS.
SAY BETTER CUSTOMER SERVICE WILL BE A TOP METHOD OFCOMPETITIVE DIFFERENTIATION IN THE APP ECONOMY.
SAY BETTER CUSTOMER EXPERIENCE WILL BE A TOP METHOD OF COMPETITIVEDIFFERENTIATION.
51% 47%
PAST 3 YEARS NEXT 3 YEARS
AND WILL CONTINUETO DO SO.
84% 63% 58%
28%
56%
52%50%
DATASCIENCE DEV OPS
COLLABORATIONAPIMANAGEMENT
20% 19%
Developing
new marketing
strategies
Recruiting
new talent
Recruiting new
leadership
Acquiring
companies
with the right
capabilities
Expanding into
new markets
Acquiring
new tools
PURCHASE NOW
...AND A GREATER FOCUSON SKILLS
MORE COLLABORATION ACROSSBUSINESS UNITS AND FUNCTIONS
NEW SKILL SETS WITHINTHE COMPANY
BRINGING MORE IT AND/ORSOFTWARE DEVELOPMENTBACK IN HOUSE
BONUS LEVEL:A WIN TODAY BRINGS MAJORPAYOFFS…THEN IT’S ON TOTHE NEXT QUEST
< / >
TOP FOUR SKILLS MOST IMPORTANT
TO SUCCESS IN THE APP ECONOMY
47% MARKETSHARE
45%42%
39%
TIME TODECISION
DEVELOPMENT OF NEWPRODUCTS AND SERVICES
TIMETO MARKET
36% FINANCIALPERFORMANCE
34% COMPETITIVESTRATEGY
37% INTERNALOPERATIONS
CHANGES IMPLEMENTED TO BE MORE EFFECTIVE IN THE APPLICATION ECONOMY
WHERE WILL THEINVESTMENT GO?
AREAS OF IMPACT FROM BECOMING A MORE SOFTWARE-DRIVEN
ENTERPRISE