Kalorama Playground Community Meeting Presentation (January 27, 2014)
Playground Cafe Presentation
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Transcript of Playground Cafe Presentation
PlayGround Cafe
Playdates & Coffee Breaks, Where
adults getaway & kids learn through
play
PlayGround Cafe
Problems worth solving
38 % of parents work or will from home
limited drop-in care facilities
limited indoor play area options
No dual business center and play area
No kid/ dog friendly cafes
PlayGround Cafe
Our solution
Adults will enjoy a cozy cafe for adult
coversations without the interruption of
their children. We provide an outlet for
children to play when outdoor weather
does not permit. The cafe will offer a
universal atmosphere for child & adult
playdates
PlayGround Cafe
Target market
PlayGround Cafe
prospects
163K
Market size:
Working Parents
Professionals
College Students
$234.7M
Competitors How our solution is better
Startbucks Pricing Strategy
Local Cafes Kid Friendly Play area
Indoor Play areas Location/ other amenities
Playseum Cleanliness,technology, age diversity
Competitive landscape
PlayGround Cafe
Funding needed
PlayGround Cafe
Indoor playground, cafe, meeting
space equipment design,
construction,inventory, operatiing
expenses
$450K
Sales channels
Cafe pastries, snacks, beverages
meeting space business service rental
Train Rides
Indoor Play daily/ membership
Drop-in Play
PlayGround Cafe
Marketing activities
social media
referral marketing
personalized marketing
promotional marketing
article marketing
PlayGround Cafe
DONATE . Invest. Volunteer.
PlayGround Cafe
We are looking for the following professionals to offer their services at a discounted rate to help reduce startup cost:
Interior Designer Barista trainer
Financial Services Grant Writer
Business Consultant Attorney
Marketing specialist Commercial contractor Suppliers and Vendors
Web designer Logo designer
Child care professionals; Human technology specialist