Play it again SamPlay it again Sam

EirplayEirplay

Games & AdvertisingGames & Advertising

Who has taken the plunge?• Nokia BMW Toyota

• HP Yahoo Masterfood

• Motorola Microsoft US Army

• M&Ms Ford United Nations

• Sony Pictures ESPN BBC

And in Ireland?• Powers Whiskey RTE O2 Vodafone

• GMAC Bank PhoenixSafety Permanent TSB Smirnoff

• The Cranberries

Games & AdvertisingGames & AdvertisingWhy games ?• Games are addictive.

• Games are interactive and engage the player.

• Games (Web and mobile) appeal to a broad youth demographic.

• Games are now a mainstream consumer leisure activity, like film and music.

• Games are highly ‘viral’.

Games offer:• a new medium for advertisers

• a competitive ROI

• accurate feedback

• a highly effective tool for youth advertising and branding

EirplayEirplayWe play games, we make games, we know games….

We are Ireland’s only specialist digital entertainment company, offering both Web and Wireless products and services.

We have produced over 25 digital media titles for all delivery platforms, including PCs, PDAs and Java mobile phones.

In 2004, we won ‘Game Developer of the Year’ at the Irish Digital Media Awards.

In 2005, our games were approved under the Java Verified Program, an international benchmark industry quality standard.

Eirplay: Our Mobile GamesEirplay: Our Mobile Games

Fantasy Gaming SystemFantasy Gaming System

Eirplay: Our Mobile VidletsEirplay: Our Mobile Vidlets

Eirplay: Our Web GamesEirplay: Our Web Games

Game Ideas Game Ideas

Games can be delivered as part of an complete media campaign

Carlsberg: games were widely used by Miller in their US advertising campaigns

Audi: a 3D racing game was developed by Renault for showcase their new cars

McDonalds: have imagery/designs highly suitable for game content

MBNA: Bank of Ireland used a viral games to target students with their account packs

Thank YouThank You

EirplayEirplayDigital DepotDigital Depot

www.eirplaygames.comwww.eirplaygames.com