Platform Patterns and Ecosystems
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Platform Patterns & Ecosystems
Implications for the Future of Mobile Gaming
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Hi, Offenbach!
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Jan Beckers
Serial Entrepreneur Angel Investor Mobile Gamer
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The Past Founded:
Invested in:
etc........
................................................................................................................................
Job Platform 50 Employees
Mobile Ad Network 80 Employees
Monetization Platform 120 Employees
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The Present
Entrepreneurial Game Distribution Group 70+ employees and growing
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The Existence of Platform Patterns
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Platforms are just like Countries
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#1 Rules & Regulation
#2 Growth & Decline
#3 Competition
#4 Democratic vs. Dictatorial
#5 You pay tax!
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Countries =
platforms without underlying technology
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“a favorite theory of mine – to wit, that no occurence is sole and solitary, but is merely a repetition of a thing which has happened before, and perhaps often.“
- Mark Twain
History repeats itself!
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Platforms create Ecosystems
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#1 New platform emerges
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#2 New technology standards
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#3 New platform policies & rules
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#4 New audiences & usage patterns
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#5 New organizations emerge -> ecosystem created
#2
#3
#4
+
+
=
} Specialized knowledge needed
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6 important Platform Patterns
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#1 Platform Hype-Cycle
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Be aware of the irrational up & down of platform
expectations and consequences for investments, user
acquisition cost, and competition.
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#2 Focus: from Marketing to Product
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New product = uninformed user
Old product = informed user
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Marketing wins on new platforms!
Use initial success to build the best product over time.
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#3 Wild-Wild-West
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2008 Master Class:
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Aggressive Strategies can be highly successful in the
Wild-Wild-West of early Platform Times.
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#4 Increasing Power of the Owner
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Be early on promising platforms – and always be aware
that you do business in a house which is not yours!
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#5 Acceleration
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Competition in mobile gaming will heat up faster than on
any other platform before.
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#6 From Platform-Specificity to Audience & Genre Focus
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Power shift: from platform to audience.
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Platfrom-focused players will dominate early platform
days. Dominance will pass after platform-knowledge
turns into a commodity.
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Outlook
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Old
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New
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Key to future success:
Focus on a specific audience & genre
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