Platform Economy Impact
-
Upload
sinnerschrader -
Category
Technology
-
view
2.471 -
download
0
Transcript of Platform Economy Impact
Jan Roschek Thomas Mierschke
Platform Economy Impact
How multi-sided Platform Business Modelsdisrupt existing Markets and impact Producer, Consumer & Startups
Does a Digital Ego exist in the Platform Economies?
About Us Digital Business Development Execute Growth & Innovation Strategies Industry, IT, OT & Entrepreneurship Expertise Expert Ecosystem Orchestration
What makes a Platform?
Digital Biz Architecture Layers
Community Networked Marketplace
IT & OT Infrastructure
Data
Engagement & Interaction
Digital Business Model
Holistic Cyber & Physical Security
Digital BizEnablement
Digital BizCapabilities
Platform Orchestration, Automation & Ease of UseCommunity Networked Marketplace & Real
Time InteractionData Acquisition, Analytics & Proactive Intelligence
Engagement Innovation, Co-Creation & ViralityCustomer
Experience
Supply Demand
Platform Components
Platform Orchestration, Automation & Ease of UseCommunity Networked Marketplace & Real
Time InteractionData Acquisition, Analytics & Proactive Intelligence
Engagement Innovation, Co-Creation & ViralityCustomer
Experience
Supply Demand
Multi-Sided Platform Market
PlatformOwner
ConsumerPartner / Startup
Producer
Platform Attributes
PURPOSE
Dashboards
Algorithms
Engagement
Experimentation
Interfaces
Leveraged Assets
Staff of Demand
Community & Virality
Collaboration
Autonomy
internal external
Platform Attributes
PURPOSE
Dashboards
Algorithms
Engagement
Experimentation
Interfaces
Leveraged Assets
Staff of Demand
Community & Virality
Collaboration
Autonomy
internal external
Order
Control
Stability
Creativity
Growth
Agility
Platforms shine like LighthousesThey give Direction but no Position
Platform PlayYour Position in the Platform Economy
Producer
PlatformOwner
Consumer
Startup
Supply Demand
Innovation
Who is in the Lead?
Workshop Thesis:
The platform owner controls demand and supply
The producer gets dependent on platform market places and is losing his customer relation
The consumer loses his freedom of choice, he seems to be in control, but is prisoned in the closed looped platform economy
The Startup is traped in the Innovation Game
Platform Impact on Producer
Liberate Supply - Gatekeepers Dead New Deployment- & Consumption Models The Knowing Customer XaaS Networks & Communities, Virality Open Source Speed Perfection of Matching Demand & Supply
Does Customer EngagementProduce Faster Horses?
The Innovation Trap in Co-Creation
Platform Impact on Customer
Multi Layer Monopoly Robotic Curation Creates a False Reality Searched Knowing creates “Deformed” Customer Shared XaaS Consumption Liberty Perfection of Matching leaves No Choice Community Networked Marketplaces
Is a Startup an external Innovation
Functionor
can it survive in
theDigital Age
on it‘s own?
Platform Impact on Startups
Platform Impact on Startups
Innovation Games Liberate Supply – No-Go To Market Freedom New Deployment- & Consumption Models XaaS The Knowing Customer Networks & Communities, Virality Open Source Speed Perfection of Matching Demand & Supply
Platform Business Control
The Platform Provider exercises significant control over the platform & the value exchange:He owns:
the identity of its participants the transportation logistics the payment mechanisms the pricing the rules that govern the marketplace
The Hidden Risk of Platforms is Manipulation