Plaquette English

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POLYCUISINES GROUP

PRESENTATION

MARCH 2010



SOMMAIRE

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3. MARKET FIELDS

4. PRODUCT SEGMENTATION

2. BUISNESS LINES

1. PRESENTATION OF POLYCUISINES GROUP

5. CLIENT SEGMENTATION



What about us?

Since its creation in 1989, POLY CUISINES has been devoted to the activities of Domestic

Appliances Distribution and Industrial Equipment. While broadening up, Expertise and Synergy

remain its primary focuses.

POLYCUISINES Group count near 10 companies.

Strong Brands:

Vision

POLY CUISINES has undertaken major structural changes to raise its position to the one of a

group.

POLY CUISINES revenue was constantly in growth and its dividend policy is strongly oriented

into reinvestment to strengthen the liquidity status of the company and to optimize its debt ratio.

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PRESENTATION OF POLYCUISINES GROUP



Mr. Lahlou Faysal General Manager of POLY CUISINES has set some strategic business

development targets as the company¶s priorities.

In Br ief:

Modern and efficient Supply chain

75 full time employees and more than a 100 contractors.

Sales network composed of more than 200 sales partners, and spreads nationwide. It is located in

Downtown Casablanca on a 2600 m² covered land.

Today, POLY CUISINES is structured around four major branches: Real Estate and Strategic

Investments, Domestic Equipment, Industrial Equipment and Services, and carries out annual

revenue of more than 100 Million DHs.

PRESENTATION DE POLYCUISINES GROUPE

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BUISNESS LINES

POLYCUISINES is proposing industrial and maintenance service for large institutions that desire to outsource and

concentrate on their core business.

Maintenance:

Domestic Clients (Distr ibution) :

Industr ial Equipment Clients :

The Industrial equipment branch proposes turnkey projects from the tender process to final acceptation. The fields

of expertise regroup industrial cleaning, professional kitchen and air conditioning equipment for hotels and major

installations. POLYCUISINES is proudly the partner of the major hotels realizations in Morocco.

POLYCUISINES has been historically one of the leaders in Business to Business domestic equipment distribution

in Morocco. The company has been exclusive distributor of many prestigious international brands. Today, POLY

CUISINES is for instance distributor of OLIS, SMEG, has also created and developed a proprietary brand thanks

to its rigorous quality control, after sales service and strategic communication plans. The major proprietary brand

is Professionelle ®, largest leader in cold systems.



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OUR MARKET FIELDS

Our market fields are as follow:

- Bakery

- Pastry

- Coffee Shops

- Creamery

- Snack

- Pizzeria- Butchery

- Collectivity (Self Service)

- Food Court ( Opened kitchen)

- Classic restaurant

- Traitor

- Washing companies

POLY CUISINES provides an end to end solution for industrial equipment projects in the field of Professional

Kitchen, Air Conditioning and Industrial Laundry.

We have acquired a sharp and renowned quality of service throughout the years. Thanks to its expertise and

partnerships, POLY CUISINES performs an end to end solution customized to enable lowering maintenance and

deployment costs as well as best answer the operating requirements.



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Product Segmentation

POLY CUISINES is distributor of the following brands:



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CLIENT SEGMENTATION

SEGMENT CLIENTS

I- Banks Crédit Du Maroc, Banque Populair e, BMCE, BMCI, Attijar i Waf a Bank, BANQUE AL

MAGHRIB.

II- Colectivities Delphi, Yazaki , Sor io , Valeo, Régie des Tabacs.

III- Industr ials FROMAGERIES BEL MAROC, Brasser ie du Maroc, P&G (Procter and Gamble), AWS,

Ciments Du Maroc, Delipat , AKWA Immobilier, Laf arge Ciments ,Akzo Nobel,

La Samir, Koutoubia, Dou ja Promotion, Maphar, St Thomson, Unilever, Af r iquia,Total,

SOMEPI, Aswak El Salam, Bayer, Mar jane, Metro, OCP, Air Liquide

IV- Hotels Hotel Washigton, Hotel Azur, Ivernage, Royal Golf Hotel, Hotel Oum Palace, Isly Golf

Hotel, Hyatt Regency, Royal Mansour, Hotel Safir. Intercontinental

V- Hospitality Le petit Gr ill (Complexe Al Mazar Marakech)

Newr est, La Gr illardier e, Monsieur Brochette, Amoud

Groupe Rahal, Groupe Sekkat, Stone House (First Groupe), Shoorah Groupe, Reseau

Luigi, BUDAS CATERING, K. MOON, EL BARCO, EL FURNO, EL MARRAKCHI, FOUR A

CHAUX - DAR BOUAZZA,

SGP2V ± Venezia Ice.



CLIENT SEGMENTATION

VI ± Clubs and leisur es Réseau Aquapark (Tangier & Tamar is)

CAF EQUITATION

EDEN CLUB SAIDIA,,

FITNESSE EL MADINA

COMLEXE TOURISTIQUE SKOURA

VII- Pr estigious Clients Résidence Roi Abdellah Ben Abdel Aziz (Palais Saoudien)

Résidence Lala Malika

VIII- Social Associations

ASSOCIATION ARRAIDATE

ASSOCIATION ASSALAM POUR LES OEUVRES SOCIALES

ASSOCIATION DE DEVELOPPEMENT DE SALMIA

ASSOCIATION DES OEUVRES SOCIALES DE LA MAISON DES VIELLES

ASSOCIATION MAROCAINE POUR ENFANTS SOURDS

FONDATION A BDELKADER SEDRAOUI

FONDATION BANQUE POPULAIRE POUR L'EDUCATION ET LA CULTURE

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