Plantasil Micro The eco-friendly hair conditioning booster

65
Plantasil ® Micro The eco-friendly hair conditioning booster February 2011, v2

Transcript of Plantasil Micro The eco-friendly hair conditioning booster

Page 1: Plantasil Micro The eco-friendly hair conditioning booster

Plantasil® Micro

The eco-friendly

hair conditioning booster

February 2011, v2

Page 2: Plantasil Micro The eco-friendly hair conditioning booster

2 BASF Personal Care

Plantasil® Micro

Agenda

Technical Profile

Performance in SHAMPOOS

- in classic formulations

- dose effect

- alternative to dimethicone

- alternative to soluble silicons

- in eco-friendly formulations

Formulations

Conclusion

Image resulting from Jupiterimages 2009

Page 3: Plantasil Micro The eco-friendly hair conditioning booster

3 BASF Personal Care

Plantasil® Micro

Agenda

Technical Profile

Performance in SHAMPOOS

- in classic formulations

- dose effect

- alternative to dimethicone

- alternative to soluble silicons

- in eco-friendly formulations

Formulations

Conclusion

Image resulting from Jupiterimages 2009

Page 4: Plantasil Micro The eco-friendly hair conditioning booster

4 BASF Personal Care

Plantasil® Micro

Technical Profile

Image resulting from Jupiterimages 2009

1 % Plantasil® Micro

in water dilution

Appearance : transparent

Viscosity : liquid (max 300 mPa.s)

Active matter : 44 - 48 %

Oil phase : 100 % vegetable based

Environmental profile : readily biodegradable

pH : 3.8 – 4.5

Preservative : benzoic acid (~0.5 %)

Recommended for concepts according to

Dicaprylyl Ether

Decyl Glucoside

Glyceryl Oleate

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5 BASF Personal Care

Plantasil® Micro

Agenda

Technical Profile

Performance in SHAMPOOS

- in classic formulations

- dose effect

- alternative to dimethicone

- alternative to soluble silicons

- in eco-friendly formulations

Formulations

Conclusion

Image resulting from Jupiterimages 2009

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6 BASF Personal Care

Plantasil® Micro

Performance in Shampoos

Residual wet combing work (in vitro) is significantly reduced

Hair attributes (in vivo) are equivalent to slightly better than benchmark

Transparent shampoos are easy to achieve

Classic Shampoo Eco-friendly Shampoo

SLES* / CAPB*

PQ-10

Plantasil® Micro

Arlypon® TT

APG* / SLS* / CAPB*

Cationic Guar or PQ-10

Plantasil® Micro

Xanthan Gum

* SLES = Sodium Laureth Sulfate, CAPB = CocoAmidoPropyl Betaine, APG = Alkyl PolyGlucoside, SLS = Sodium Lauryl Sulfate

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7 BASF Personal Care

Plantasil® Micro

Performance in Shampoos

Shampoos based on

SLES / CAPB / Conditioning

Cationic Polymer

show a phase transition during application (dilution with water)

Formation of a conditioning gel phase

Phase Behavior of Shampoos during Application

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8 BASF Personal Care

Plantasil® Micro

Performance in Shampoos

During

application

= dilution

with water

Polymer / Surfactant interactions during Application

+ +

+ + +

+

+

+

-

+ +

Clear Solution

+

+

- -

- -

Conditioning gel phase

Cationic polymer

Surfactant

Oil

ON THE HAIR IN THE SHAMPOO BOTTLE

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9 BASF Personal Care

Plantasil® Micro

Performance in Classic Shampoos

pH-value (as is) ~ 5.8

WAS [%] 12

Ingredients INCI weight % Function

Texapon® N70 Sodium Laureth Sulfate 12.90 Anionic Surfactant

Dehyton® PK 45 Cocamidopropyl Betaine 7.50 Amphoteric Surfactant

Dekaquat 400 KC (JD) Polyquaternium-10 0.20 Conditioning Agent

Arlypon® TT PEG/PPG-120/10 Trimethylolpropane Trioleate 1.44 Thickener

(and) Laureth-2

Plantasil® Micro Dicaprylyl Ether 0 - 6 Conditioning agent

(and) Decyl Glucoside (and) Glyceryl Oleate

Perfume Perfume q.s. Fragrance

Preservative Preservative q.s. Preservative

Citric Acid (50 %) Citric Acid q.s. pH adjusting

Sodium Chloride Sodium Chloride q.s. viscosity adjusting

Water, demin. Aqua q.s.

Performance results with different concentrations of Plantasil® Micro Recipe Number: HM-JM-9697-2008-…

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10 BASF Personal Care

Plantasil® Micro

Turbidity Titration upon Dilution

20 30 40 50 60 70

40

50

60

70

80

90

100 0.0% PM+0.0% PQ-10

0.0% PM+0.2% PQ-10

0.5% PM+0.2% PQ-10

1.0% PM+0.2% PQ-10

2.0% PM+0.2% PQ-10

3.0% PM+0.2% PQ-10

4.0% PM+0.2% PQ-10

5.0% PM+0.2% PQ-10

6.0% PM+0.2% PQ-10

Tra

nsm

itta

nce

[%

]

Added Volume [ml]

The more Plantasil® Micro

The more conditioning gel phase

No Gel phase without PQ-10

Gel Phase with PQ-10 only

Additional conditioning gel phase is achieved

by using more Plantasil® Micro

clear

turbid

Amount of Shampoo: 30 ml

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11 BASF Personal Care

Plantasil® Micro

In Vitro wet combability

Automated system for

combability measurements

using strands of human hair

The combing work is evaluated

on the basis of the measured

force displacement curves

Residual combing work is

calculated according to formula:

Residual combing work = treatment before work combing

treatment after work combing x100

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12 BASF Personal Care

Plantasil® Micro

Performance in Classic Shampoos

SLES/CAPB/PQ-10

- 25%

- 39%

% of Plantasil® Micro

Re

sid

ua

l W

et C

om

bin

g W

ork

[%

]

The more Plantasil® Micro, the better the conditioning effect.

Recommended dosage 2 to 4 %

2 4

In Vitro wet combing

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13 BASF Personal Care

Plantasil® Micro

Performance in Classic Shampoos

Ingredients INCI DE 09-184-02 DE 09-184-04

P0 P5

Texapon® N70 Sodium Laureth Sulfate 12.90 12.90

Dehyton® PK 45 Cocamidopropyl Betaine 7.50 7.50

Dekaquat JR 400 (Amerchol) Polyquaternium-10 0.20 0.20

Plantasil® Micro Dicaprylyl Ether (and) Decyl Glucoside - 5.00

(and) Glyceryl Oleate

ARLYPON® TT PEG/PPG-120/10 Trimethylolpropane Trioleate 1.44 1.44

(and) Laureth-2

Preservative DMDM Hydantoin 0.20 0.20

NaCl Sodium Chloride 0 0.94

Sodium Hydroxide (10%) Sodium Hydroxide 0.11 0.17

Deionized Water Aqua qs 100 qs 100

In Vivo Half Head Test

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14 BASF Personal Care

Plantasil® Micro

Half Head Test 5 % vs Placebo

The addition of 5% Plantasil® Micro improves significantly the attributes for

wet hair. Impact on foam is “normal”, linked to the addition of “oil”

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15 BASF Personal Care

Plantasil® Micro

Agenda

Technical Profile

Performance in SHAMPOOS

- in classic formulations

- dose effect

- alternative to dimethicone

- alternative to soluble silicons

- in eco-friendly formulations

Formulations

Conclusion

Image resulting from Jupiterimages 2009

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16 BASF Personal Care

Plantasil® Micro

Performance vs Benchmark

Sensory Assessment on Hair Strands

Ingredient [% Product]

Texapon® N 70 (SLES) 18.60

Dehyton® PK 45 (CAPB) 6.50

Polymer JR 400 (PQ10) 0.20

Plantasil® Micro 3.60

Arlypon® TT (Thickener) 1.00

Preservative 0.55

BASF Shampoo

with 3.6 % Plantasil® Micro + PQ-10

INCI : Aqua, Ammonium Laureth Sulfate,

Ammonium Lauryl Sulfate, Dimethicone, Sodium

Chloride, Ammonium Xylenesulfonante, Glycol

Distearate, Citric Acid, Cetyl Alcohol, Sodium

Citrate, Cocomaide MEA, Polyquaternium -10,

Parfum, Sodium Benzoate, Disodium EDTA,

PEG 7M, Limonene, DMDM Hydantoin,

Tetrasodium EDTA, Panthenol, Panthenyl Ethyl

Ether, Linalool, Hexyl Cinnamal, Buthylphenyl

Methylpropional, Citronellol, Benzyl Salicylate,

Methylchloroisothiazolinone, CI 17200, Cl

42090, Methylisothiazolinone

Stability: 12 weeks at -5°C, 5°C, 20°C and 40°C

Formulation: FR 769 1408

PANTENE PRO-V Restorativ

with approx. 1 – 2 %* Dimethicone + PQ-10

* Internal evaluation

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Plantasil® Micro

Sensory Assessment on Hair Strands

Plantasil® Micro is significantly better than benchmark on wet hair for combing, softness & care

Results on medium bleached Caucasian WET HAIR

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Plantasil® Micro

Sensory Assessment on Hair Strands

Formulation with Plantasil® Micro is comparable to Benchmark on DRY HAIR attributes

Results on medium bleached Caucasian DRY HAIR

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19 BASF Personal Care

Plantasil® Micro

Agenda

Technical Profile

Performance in SHAMPOOS

- in classic formulations

- dose effect

- alternative to dimethicone

- alternative to soluble silicons

- in eco-friendly formulations

Formulations

Conclusion

Image resulting from Jupiterimages 2009

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20 BASF Personal Care

Plantasil® Micro

An alternative to soluble silicones in classic

shampoos proven by:

Half Head Test vs benchmark

Sensory assessment

- vs Amodimethicone

- vs PEG-12 Dimethicone

Image resulting from Jupiterimages 2009

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21 BASF Personal Care

Plantasil® Micro

Performance vs Benchmark

Half Head Test

Ingredient [% Product]

Texapon® N 70 (SLES) 12.90

Dehyton® PK 45 (CAPB) 7.50

Dekaquat 400 KC (PQ10) 0.20

Plantasil® Micro 3.50

Arlypon® TT (Thickener) 1.44

NaCl 1.00

Fragrance + Preservative 0.40

BASF Shampoo

with 3.5 % Plantasil® Micro

INCI : Water, sodium laureth sulfate,

coco-betaine, laureth-5 carboxylic acid,

sodium chloride, trimethylsilyl-

amodimethicone, cocoamide MIPA, CI

15985/yellow 6, CI 47005/acid yellow 3,

niacinamide, sugar cane extract, sodium

methylparaben, DMDM hydantoin, PPG-

5-ceteth-20, polyquaternium-10, camelia

sinensis leaf extract, linalool, pyrus malus

apple fruit extract, pyridoxine HCI, persea

gratissima avocado oil, citric acid, citrus

limonum lemon peel extract, laureth-2,

prunus armeniaca apricot kernel oil,

fragrance

Stability: 12 weeks at -5 °C, 5 °C, 20 °C and 40 °C

Transparent: // WAS 12 %

Formulation: CTPP-Nr-07-003-65

Garnier FRUCTIS OIL REPAIR

with approx. 1 – 2 % of silicones

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Plantasil® Micro

In Vivo Half Head Test

* Statistically significant

ca. 1,5% Silicone

--- Garnier Fructis

--- BASF Shampoo with 3.5 % Plantasil® Micro

Improvement*

In vivo hair attributes equivalent to slightly better than silicone benchmark

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23 BASF Personal Care

Plantasil® Micro

Performance vs Benchmark

**Viscosity (Brookfield RVT 25 °C spindle 4, speed 10) * oil/silicone phase only

Ingredients INCI FR769.1408 FR769.1406

Texapon® N70 Sodium Laureth Sulfate 18.60 18.60

Dehyton® PK 45 Cocamidopropyl Betaine 6.50 6.50

Polymer JR 400 (Amerchol) Polyquaternium-10 0.20 0.20

Plantasil® Micro Dicaprylyl Ether (and) Decyl Glucoside 3.60 (1 % am*) -

(and) Glyceryl Oleate

Benchmark A Amodimethicone (and) Trideceth-5 - 6.50 (1 % am*)

(and) Trideceth-10 (and) Glycerin

ARLYPON® TT PEG/PPG-120/10 Trimethylolpropane Trioleate 1.00 1.00

(and) Laureth-2

Sodium Benzoate (VWR) Sodium Benzoate 0.55 0.55

Sensory assessment of hair strands by 11 volunteers of Plantasil® Micro

compared to Amodimethicone microemulsion at 1 % conditioning active matter

NaCl Sodium Chloride qs 6300 +/- 500 mPa•s**

Citric Acid (50%) Citric Acid qs pH 4.7-5.3

Water Demin. Aqua qs 100

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24

Pairwise comparison of product FR00769.1408

versus product FR00769.1406. WET HAIR

-1 -0,5 0 0,5 1

combing 1x crude [difficult] [easy] combing 1x crude

combing 2x fine [difficult] [easy] combing 2x fine

combing 5x fine [difficult] [easy] combing 5x fine

smoothness [less] [more] smoothness

stickiness [more] [less] stickiness

residue [more] [less] residue

oily [more] [less] oily

dull [more] [less] dull

softness [less] [more] softness

care [less] [more] care

acceptance [less] [more] acceptance

Each line shows a pairwise comparison in a variable (median & weighted dev.). Filled symbol: Wilcoxon test. Significance level: see legend to the right.

Empty symbol: lower 90%-confidence bound (l.c.b.) for zero values. Square (�): l.c.b. > 0,66667; Circle (O): l.c.b. ≤ 0,66667.

n = 11

not significant

significance ≥ 90%

significance ≥ 95%

significance ≥ 99% FR00769.1408 vs. FR00769.1406

Plantasil® Micro

Performance vs Benchmark

Plantasil® Micro is significantly better than Amodimethicone microemulsion at 1 % am for

combing, smoothness & care

RESULTS of sensory assessment on medium bleached Caucasian WET HAIR

BASF Personal Care

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25 BASF Personal Care

RESULTS of sensory assessment on medium bleached Caucasian DRY HAIR

Pairwise comparison of product FR00769.1408

versus product FR00769.1406. DRY HAIR

-1 -0,5 0 0,5 1

care before combing [low] [high] care before combing

volume before combing [less] [more] volume before combing

combing 1x crude [difficult] [easy] combing 1x crude

combing 5x fine [difficult] [easy] combing 5x fine

elect. charge [more] [less] elect. charge

volume [less] [more] volume

smoothness [less] [more] smoothness

shine [less] [more] shine

care [less] [more] care

stickiness [more] [less] stickiness

residue [more] [less] residue

oily [more] [less] oily

dull [more] [less] dull

powdery [more] [less] powdery

brittleness [more] [less] brittleness

dryness [more] [less] dryness

softness [less] [more] softness

suppleness [less] [more] suppleness

manageability [less] [more] manageability

acceptance [less] [more] acceptance

Each line shows a pairwise comparison in a variable (median & weighted dev.). Filled symbol: Wilcoxon test. Significance level: see legend to the right.

Empty symbol: lower 90%-confidence bound (l.c.b.) for zero values. Square (�): l.c.b. > 0,66667; Circle (O): l.c.b. ≤ 0,66667.

n = 11

not significant

significance ≥ 90%

significance ≥ 95%

significance ≥ 99% FR00769.1408 vs. FR00769.1406

Plantasil® Micro is comparable to Amodimethicone microemulsion at 1 % am

Plantasil® Micro

Performance vs Benchmark

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26

Plantasil® Micro

Performance vs Benchmark

**Viscosity (Brookfield RVT 25 °C spindle 4, speed 10) * oil/silicone phase only

Ingredients INCI FR 769.1408 FR 769.1410

TEXAPON® N70 Sodium Laureth Sulfate 18.60 18.60

DEHYTON® PK 45 Cocamidopropyl Betaine 6.50 6.50

Polymer JR 400 (Amerchol) Polyquaternium-10 0.20 0.20

Plantasil® Micro Dicaprylyl Ether (and) Decyl Glucoside 3.60 (1 % am*) -

(and) Glyceryl Oleate

Benchmark B PEG-12 Dimethicone - 1.00 (1% am*)

ARLYPON® TT PEG/PPG-120/10 Trimethylolpropane Trioleate 1.00 1.00

(and) Laureth-2

Sodium Benzoate (VWR) Sodium Benzoate 0.55 0.55

Sensory assessment of hair strands by 11 volunteers of Plantasil® Micro

compared to PEG-12 Dimethicone at 1 % conditioning active matter

NaCl Sodium Chloride qs 6300 +/- 500 mPa•s**

Citric Acid (50%) Citric Acid qs pH 4.7-5.3

Water Demin. Aqua qs 100

BASF Personal Care

Page 27: Plantasil Micro The eco-friendly hair conditioning booster

27

Plantasil® Micro

Performance vs Benchmark

Plantasil® Micro is significantly better than PEG-12 Dimethicone

at 1 % am for combing

RESULTS of sensory assessment on medium bleached Caucasian WET HAIR

Pairwise comparison of product FR00769.1408

versus product FR00769.1410. WET HAIR

-1 -0,5 0 0,5 1

combing 1x crude [difficult] [easy] combing 1x crude

combing 2x fine [difficult] [easy] combing 2x fine

combing 5x fine [difficult] [easy] combing 5x fine

smoothness [less] [more] smoothness

stickiness [more] [less] stickiness

residue [more] [less] residue

oily [more] [less] oily

dull [more] [less] dull

softness [less] [more] softness

care [less] [more] care

acceptance [less] [more] acceptance

Each line shows a pairwise comparison in a variable (median & weighted dev.). Filled symbol: Wilcoxon test. Significance level: see legend to the right.

Empty symbol: lower 90%-confidence bound (l.c.b.) for zero values. Square (�): l.c.b. > 0,66667; Circle (O): l.c.b. ≤ 0,66667.

n = 11

not significant

significance ≥ 90%

significance ≥ 95%

significance ≥ 99% FR00769.1408 vs. FR00769.1410

BASF Personal Care

Page 28: Plantasil Micro The eco-friendly hair conditioning booster

28

Plantasil® Micro

Performance vs Benchmark

Plantasil® Micro is comparable to PEG-12 Dimethicone at 1 % am

RESULTS of sensory assessment on medium bleached Caucasian DRY HAIR

Pairwise comparison of product FR00769.1408

versus product FR00769.1410. DRY HAIR

-1 -0,5 0 0,5 1

care before combing [low] [high] care before combing

volume before combing [less] [more] volume before combing

combing 1x crude [difficult] [easy] combing 1x crude

combing 5x fine [difficult] [easy] combing 5x fine

elect. charge [more] [less] elect. charge

volume [less] [more] volume

smoothness [less] [more] smoothness

shine [less] [more] shine

care [less] [more] care

stickiness [more] [less] stickiness

residue [more] [less] residue

oily [more] [less] oily

dull [more] [less] dull

powdery [more] [less] powdery

brittleness [more] [less] brittleness

dryness [more] [less] dryness

softness [less] [more] softness

flexible [less] [more] flexible

manageability [less] [more] manageability

acceptance [less] [more] acceptance

Each line shows a pairwise comparison in a variable (median & weighted dev.). Filled symbol: Wilcoxon test. Significance level: see legend to the right.

Empty symbol: lower 90%-confidence bound (l.c.b.) for zero values. Square (�): l.c.b. > 0,66667; Circle (O): l.c.b. ≤ 0,66667.

n = 11

not significant

significance ≥ 90%

significance ≥ 95%

significance ≥ 99% FR00769.1408 vs. FR00769.1410

BASF Personal Care

Page 29: Plantasil Micro The eco-friendly hair conditioning booster

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Plantasil® Micro

Wet Combability Performance

In vitro wet combing at 1 % conditioning active matter

FR00769.1408

FR00769.1406

FR00769.1410 Benchmark B

Benchmark A

Plantasil Micro

Ingredients

Texapon® N 70 (SLES) 18.60%

Dehyton® PK 45 (CAPB) 6.50%

Polymer JR 400 (PQ10) 0.20%

Arlypon® TT (Thickener) 1.00%

Sodium Benzoate 0.55%

NaCl qsp Visco

Citric Acid qsp pHH

Plantasil® Micro can lead to slightly better results in residual combing work

compared to the 2 benchmarks,

Amodimethicone microemulsion and PEG-12 Dimethicone

BASF Personal Care

Page 30: Plantasil Micro The eco-friendly hair conditioning booster

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Plantasil® Micro

Appearance

CRYSTAL CLEAR

formulations even at high level of concentration

12 % SLES/CAPB

1 %

Plantasil® Micro

12 % SLES/CAPB

5 %

Plantasil® Micro

12 % SLES/CAPB

10 %

Plantasil® Micro

12 % SLES/CAPB

25 %

Plantasil® Micro

BASF Personal Care

Page 31: Plantasil Micro The eco-friendly hair conditioning booster

31

Plantasil® Micro in Classic Shampoos –

Summary

The addition of Plantasil® Micro to a classic shampoo recipe

with PQ 10 significantly reduces wet combing work – to the

levels of silicone containing shampoos

Hair attributes with a Plantasil® Micro recipe are

comparable in all respects to the silicone benchmark

Silicone alternative: Plantasil® Micro is more environmentally

friendly, easier to formulate (cold processable) and can result in

cost savings (less surfactant needed)

Formulations with Plantasil® Micro remain crystal clear

Image resulting from Jupiterimages 2009

BASF Personal Care

Page 32: Plantasil Micro The eco-friendly hair conditioning booster

32 BASF Personal Care

Plantasil® Micro

Agenda

Technical Profile

Performance in SHAMPOOS

- in classic formulations

- dose effect

- alternative to dimethicone

- alternative to soluble silicons

- in eco-friendly formulations

Formulations

Conclusion

Image resulting from Jupiterimages 2009

Page 33: Plantasil Micro The eco-friendly hair conditioning booster

33 BASF Personal Care

Plantasil® Micro

Performance in Shampoos

Residual wet combing work (in vitro) is significally reduced

Hair attributes (in vivo) are equivalent to slightly better than benchmark

Transparent shampoos are easy to achieve

Classic Shampoo Eco-friendly Shampoo

SLES* / CAPB*

PQ-10

Plantasil® Micro

Arlypon® TT

APG* / SLS* / CAPB*

Cationic Guar or PQ-10

Plantasil® Micro

Xanthan Gum

* SLES = Sodium Laureth Sulfate, CAPB = CocoAmidoPropyl Betaine, APG = Alkyl PolyGlucoside, SLS = Sodium Lauryl Sulfate

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Plantasil® Micro

Performance in eco-friendly shampoos

Plantasil® Micro is recommended at a dosage of 5 - 7 %

in eco-friendly shampoos

In Vitro Wet Combing with Cationic Guar

every formulation contains :

- 17,4 % Texapon ALS Benz

- 7,7 % Plantapon LGC Sorb

- 7,7 % Dehyton PK 45

- 0,2 % Cationic Guar

- 0,5 % Xanthan Gum

every formulation contains :

- 15,4 % Plantacare 2000UP

- 5,2 % Sulfopon 1216G

- 5,2 % Dehyton PK 45

- 0,2 % Cationic Guar

- 0,5 % Xanthan Gum

7,2 % Plantasil Micro

- 35%

- 20%

BASF Personal Care

Page 35: Plantasil Micro The eco-friendly hair conditioning booster

35

Plantasil® Micro

Performance in eco-friendly shampoos

Plantasil® Micro works better with PQ-10 than Cationic Guar

In Vitro Wet Combing with PQ-10

BASF Personal Care

Page 36: Plantasil Micro The eco-friendly hair conditioning booster

36 BASF Personal Care

Plantasil® Micro

Performance in eco-friendly shampoos

Half Head Test

BASF Shampoo

with 7.1 % Plantasil® Micro

INCI : Aqua, Decyl Glucoside, Betaine, Sodium

Coco Glucoside Tartrate, Sorbitol, Glyceryl

Caprylate, Sodium Citrate, Sodium Myristoyl

Glutamate, Trigonella Foenum Graecum,

Rosmarinus Officinalis, Melia Azadirachta,

Sodium Cocoyl Glutamate, Macadamia Ternifolia,

Citrus Aurantium Dulcis, Parfum, Limonene*,

Citral, Urtica Urens, Hydrolyzed Wheat Protein,

Hydrolyzed Milk Protein, Alcohol, Prunus

Armeniaca, Chondrus Crispus, Cyamopsis

Tetragonoloba, Xanthan Gum, Capsicum

Annuum, CI 77491

Dr. Hauschka Kosmetic Shampoo

Macadamia Orange for Normal Hair

Ingredient [% Product]

Plantacare® 2000 UP (APG) 15.40

Sulfopon® 1216 G (SCS) 5.20

Dehyton® PK 45 (CAPB) 5.20

Jaguar C162 (Cationic Guar) 0.20

Plantasil® Micro 7.10

Keltrol CG-SFT (Thickener) 1.00

Preservative qs

Stability: 12 weeks at -5°C, 5°C, 20°C and 40°C

Transparent: // WAS 12%

Formulation: MH-EG-08-01-11-10

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37 BASF Personal Care

Plantasil® Micro

In Vivo Half Head Test

* Statistically significant

---- BASF Green Formulation

with 7.1% Plantasil® Micro

---- Green Benchmark “Dr. Hauschka“

In Vivo Hair Attributes equivalent to benchmark

with an improvement in Feel* and Combability* on wet hair

Page 38: Plantasil Micro The eco-friendly hair conditioning booster

38 BASF Personal Care

Plantasil® Micro

Agenda

Technical Profile

Performance in SHAMPOOS

- in classic formulations

- dose effect

- alternative to dimethicone

- alternative to soluble silicons

- in eco-friendly formulations

Formulations

Conclusion

Image resulting from Jupiterimages 2009

Page 39: Plantasil Micro The eco-friendly hair conditioning booster

39 BASF Personal Care

Plantasil® Micro

Formulation overview

Clear Shampoos « Easy for the Hair » Clear Conditioning Shampoo

« Clear II » Conditioning Shampoo

« Mild » Silicone Free Shampoo

Creamy Care Shampoos « Creamy Care » Silicone Free Shampo

« Anti-Pollution » Pearly Shampoo

Sulfate Free Shampoos « Green Flower » Sulfate Free Shampoo

« No More Compromise » Hair & Bodywash (NPA)

« Naturecare » clear Sulfate Free shampoo (BDIH)

Ecoethics Shampoos « Clear » Conditioning Shampoo

« Beautiful Hair » Natural Shampoo

Soothing Shampoo

« Sweet Almond » Natural Shampoo (Ecocert suitable)

« Hair Protect » Ecocert Shampoo

FR00769.310

MH-EG-08-01-11-10E

HB-ES/08/819/M9

FR00769.614

FR00769.1313

FR00841.602

FR00841.400

FR00769.1100

FR00853.201

FR00853.301

FR00841.300

HB-DE/09/250/4

HB-DE/09/194/06

NEW

NEW

NEW

NEW

NEW

NEW

NEW

Image resulting from Jupiterimages 2009

Page 40: Plantasil Micro The eco-friendly hair conditioning booster

40 BASF Personal Care

Plantasil® Micro

Formulation overview

Conditioners « Argan Oil Hair Conditioner » (Ecocert suitable)

« Eco-friendly Hair Conditioner »

« Repair Hair Conditioner »

FR00661.1035

FR00785.314

FR00785.315

NEW

NEW

NEW

Image resulting from Jupiterimages 2009

Page 41: Plantasil Micro The eco-friendly hair conditioning booster

41 BASF Personal Care

Plantasil® Micro

Formulations

Clear Shampoos « Easy for the Hair » Clear Conditioning Shampoo

« Clear II » Conditioning Shampoo

« Mild » Silicone Free Shampoo

NEW

Image resulting from Jupiterimages 2009

FR00769.310

MH-EG-08-01-11-10E

HB-ES/08/819/M9

Page 42: Plantasil Micro The eco-friendly hair conditioning booster

42 BASF Personal Care

“Easy for the Hair”

Clear Conditioning Shampoo

Recipe Number: FR00769-310

Ingredients Eco Status INCI weight % Function

Texapon® N70 Sodium Laureth Sulfate 12.90 Anionic Surfactant

Dehyton® PK 45 Cocamidopropyl Betaine 7.50 Amphoteric Surfactant

Polymer JR 400 (Amerchol) Polyquaternium-10 0.20 Conditioning Agent

Plantasil® Micro Dicaprylyl Ether (and) Decyl Glucoside 3.50 Conditioning Agent

(and) Glyceryl Oleate

ARLYPON® TT PEG/PPG-120/10 Trimethylolpropane 1.00 Thickener

Trioleate (and) Laureth-2

Sodium Benzoate (VWR) Sodium Benzoate 0.50 Preservative

NaCl Sodium Chloride 0.70 Thickener

Perfume Pure Girl Fragrance 0.20 Perfum (Expressions Parfumées)

Citric Acid (50%) Citric Acid pH 4.7–5.2 pH Adjuster

Deionized Water Aqua 73.50

pH-value 5.0

Viscosity (Brookfield RVT 25°C spindle 4, speed 10) 5600 mPa•s

Active Matter (%) 13.40 Eco-Mind

73 %

Page 43: Plantasil Micro The eco-friendly hair conditioning booster

43 BASF Personal Care

“Clear II”

Conditioning Shampoo

Recipe Number: MH-EG-08-01-11-10e

Ingredients Eco Status INCI weight % Function

PLANTACARE® 2000 UP Decyl Glucoside 15.40 Nonionic Surfactant

SULFOPON® 1216G Sodium Coco-Sulfate 5.20 Anionic Surfactant

DEHYTON® PK 45 Cocamidopropyl Betaine 5.20 Amphoteric Surfactant

Polymer JR 400 (Amerchol) Polyquaternium-10 0.20 Conditioning Agent

Keltrol CG-SFT (CP Kelco) Xanthan Gum 1.00 Thickener

Plantasil® Micro Dicaprylyl Ether (and) Decyl Glucoside 7.10 Conditioning Agent

(and) Glyceryl Oleate

Sodium Benzoate Sodium Benzoate q.s. Preservative

Citric Acid (sol. 50 %) Citric Acid q.s. pH adjusting

Deionized Water Aqua 65.90

pH-value 5.5

Viscosity (Brookfield RVT 23°C spindle 4, speed 20) 3000 mPa•s

Active Matter (%) 15

Eco-Passion

96 %

Page 44: Plantasil Micro The eco-friendly hair conditioning booster

44 BASF Personal Care

“Mild” Silicone Free Shampoo

NEW

Ingredients Eco Status INCI weight % Function

Texapon® N 70 Sodium Laureth Sulfate 6.00 Anionic Surfactant

Dehyton® PK 45 Cocamidopropyl Betaine 7.00 Amphoteric Surfactant

PLANTACARE® 818 UP Coco-Glucoside 4.00 Anionic Surfactant

ARLYPON® TT PEG/PPG-120/10 Trimethylolpropane 1.60 Thickener

Trioleate (and) Laureth-2

Deionized Water Aqua 10.00

Polymer JR 400 (Amerchol) Polyquaternium-10 0.20 Conditioning Agent

Plantasil® Micro Dicaprylyl Ether (and) Decyl 4.00 Conditioning Agent

Glucoside (and) Glyceryl Oleate

Preservative, Perfume q.s.

Gluadin® WQTM Hydroxypropyltrimonium Hydrolyzed 1.50 Conditioning Agent

Wheat Protein

NaCl Sodium Chloride 0.5 Thickener

Deionized Water Aqua 65.20

pH-value 5.0

Viscosity (Brookfield RVT 20°C spindle 4, speed 10) 6900 mPa•s Eco-Mind

79 %

Recipe Number: HB-ES/08/819/M9

Page 45: Plantasil Micro The eco-friendly hair conditioning booster

45 BASF Personal Care

Plantasil® Micro

Formulations

Creamy Care Shampoos « Creamy Care » Silicone Free Shampo

« Anti-Pollution » Pearly Shampoo

FR00769.614

FR00769.1313

NEW

NEW

Image resulting from Jupiterimages 2009

Page 46: Plantasil Micro The eco-friendly hair conditioning booster

46

“Creamy Care”

Silicone Free Shampoo NEW

Ingredients Eco Status INCI weight % Function

I Deionized Water Aqua 51.70

TEXAPON® NSO UP Sodium Laureth Sulfate 23.00 Anionic Surfactant

REOCARETM TTA Acrylates Copolymer 4.00 Thickener

Polymer JR 400 (Amerchol) Polyquaternium-10 0.20 Conditioner

II PLANTACARE® 1200 UP Lauryl Glucoside 4.00 Non ionic Surfactant

Perfume Elegance (MLW) Fragrance 0.50 Perfume

III Plantasil® Micro Dicaprylyl Ether (and) Decyl Glucoside 3.50 Conditioning Agent

(and) Glyceryl Oleate

DEHYTON® PK 45 Cocamidopropyl Betaine 9.00 Amphoteric Surfactant

Sodium Benzoate (VWR) Sodium Benzoate 0.50 Preservative

ARLYPON® TT PEG/PPG-120/10 Trimethylolpropane 0.20 Thickener

Trioleate (and) Laureth-2

LAMESOFT® CARE PEG-4 Distearyl Ether (and) Sodium Laureth 3.00 Pearlizing Agent

sulfate (and) Distearyl Ether (and)

Dicaprylyl Ether

IV NaCl Sodium Chloride 0.40 Thickener

V Citric Acid (sol. 50%) Citric Acid Neutralizing Agent

pH-value 5.0

Active Matter (%) 13.70

Viscosity (Brookfield RVT 25°C spindle 4, speed 10) 8200 mPa•s

Recipe Number: FR00769.614

q.s. pH 4.8–5.2

Eco-Mind

72 %

BASF Personal Care

Page 47: Plantasil Micro The eco-friendly hair conditioning booster

47 BASF Personal Care

“Anti-Pollution” Pearly Shampoo

NEW

Ingredients Eco Status INCI weight % Function

Deionized Water Aqua 65.90

TEXAPON® N 70 Sodium Laureth Sulfate 12.90 Anionic Surfactant

DEHYTON® PK 45 Cocamidopropyl Betaine 7.50 Amphoteric Surfactant

ARLYPON® TT PEG/PPG-120/10 Trimethylolpropane 0.30 Thickener

Trioleate (and) Laureth-2

Plantasil® Micro Dicaprylyl Ether (and) Decyl Glucoside 5.00 Conditioning Agent

(and) Glyceryl Oleate

Polymer JR 400 (Amerchol) Polyquaternium-10 0.30 Conditioner

PURICARETM LS 9658 Aqua (and) Glycerin (and) Moringa 2.00 Active Ingredient

Pterygosperma Extract

Perfume douceur sensuelle (MLW) Fragrance 0.40 Perfume

Elestab® 3334 Propylene Glycol (and) Chlorphenesin (and) 1.00 Preservative

Methylparaben

DEHYDOL® LS 2 DEO N Laureth-2 1.00 Thickener

EUPERLAN® PK 3000 AM Glycol Distearate (and) Laureth-4 (and) 3.00 Pearlizing Agent

Cocamidopropyl Betaine

NaCl Sodium Chloride 0.70 Thickener

NaOH (sol.25%) Sodium Hydroxide

pH-value 6.0

Active Matter (%) 14.30

Viscosity (Brookfield RVT 25°C spindle 4, speed 10) 7500 mPa•s

Recipe Number: FR00769.1313

q.s. pH 5.8–6.3

Eco-Mind 79 %

Page 48: Plantasil Micro The eco-friendly hair conditioning booster

48 BASF Personal Care

Plantasil® Micro

Formulations

Sulfate Free Shampoos « Green Flower » Sulfate Free Shampoo

« No More Compromise » Hair & Bodywash (NPA)

« Naturecare » clear Sulfate Free shampoo (BDIH)

NEW

NEW

FR00841.300

HB-DE/09/250/4

HB-DE/09/194/06

Image resulting from Jupiterimages 2009

Page 49: Plantasil Micro The eco-friendly hair conditioning booster

49 BASF Personal Care

“Green Flower”

Sulfate Free Shampoo

Ingredients Eco Status INCI weight % Function

Deionized Water Aqua 61.90

RHEOCARE® XG* Xanthan Gum 1.20 Thickener

PLANTACARE® 2000 UP Decyl Glucoside 14.00 Non ionic Surfactant

Plantasil® Micro Dicaprylyl Ether (and) Decyl 5.00 Conditioning Agent

Glucoside (and) Glyceryl Oleate

PLANTAPON® ACG HC Sodium Cocoyl Glutamate 12.00 Anionic Surfactant

LAMESOFT® PO 65 Coco-Glucoside (and) Glyceryl Oleate 2.00 Conditioner

Glycerine Glycerin 3.00 Humectant

GLUADIN® WQ Laurdimonium Hydroxypropyl 0.20 Repairing Agent

Hydrolyzed Wheat Protein

Perfume Coton Crème Fragance 0.20 Perfume

(Expressions Perfumées)

Sodium Benzoate (VWR) Sodium Benzoate 0.50 Preservative

Citric Acid (sol.50 %) Citric Acid Neutralizing Agent

pH-value (as is) 5.0

Viscosity (Brookfield RVT 25°C spindle 4, speed 20) 4400 mPa•s

Active Matter (%) 14.20

Recipe Number: FR00841.300

q.s. pH 4.8–5.3

* Only distributed in Europe

Eco-Passion

98 %

Page 50: Plantasil Micro The eco-friendly hair conditioning booster

50 BASF Personal Care

“No More Compromise”

Hair & Body Wash (NPA) NEW

Eco-Passion

98 %

Ingredients Eco Status INCI weight % Function

Deionized Water Aqua 53.90

Keltrol CG-SFT (CP Kelco) Xanthan Gum 1.20 Thickener

Veegum Pure (RT Vanderbilt, Inc.) Magnesium Aluminium Silicate 1.30 Thickener

Jaguar C13 S (Rhodia) Guar Hydroxypropyltrimonium Chloride 0.20 Conditioner

GLUADIN® WP Hydrolyzed Wheat Protein 0.20 Repairing Agent

PLANTACARE® 2000 UP Decyl Glucoside 22.00 Non ionic Surfactant

PLANTAPON® ACG HC Sodium Cocoyl Glutamate 7.00 Anionic Surfactant

Plantasil® Micro Dicaprylyl Ether (and) Decyl Glucoside 7.10 Conditioning Agent

(and) Glyceryl Oleate

LAMESOFT® PO 65 Coco-Glucoside (and) Glyceryl Oleate 3.00 Conditioner

EUPERLAN® GREEN Lauryl Glucoside (and) Stearyl Citrate 4.00 Pearlizer

Perfume Fragance 0.10 Perfume

Preservative q.s. Preservative

Citric Acid (sol.50 %) Citric Acid Neutralizing Agent

pH-value (as is) 5.1

Viscosity (Brookfield RVT 23°C spindle 4, speed 10) 9000 mPa•s

Recipe Number: HB-DE/09/250/4

q.s. pH 4.8–5.3

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51 BASF Personal Care

“Naturecare”

Clear Sulfate Free Shampoo (BDIH) NEW

Eco-Passion

100 %

Ingredients Eco Status INCI weight % Function

PLANTACARE® 1200 UP Lauryl Glucoside 14.40 Non ionic Surfactant

PLANTACARE® 810 UP Capryly/Capryl Glucoside 11.70 Non ionic Surfactant

Plantasil® Micro Dicaprylyl Ether (and) Decyl 3.60 Conditioning Agent

Glucoside (and) Glyceryl Oleate

Keltrol CG-SFT (CP Kelco) Xanthan Gum 1.00 Thickener

Sodium Benzoate Sodium Benzoate 0.50 Preservative

Citric Acid (sol.50 %) Citric Acid 1.40 pH Adjuster

Deionized Water Aqua 67.40

Perfume Fragrance q.s.

pH-value 4.9

Viscosity (Brookfield RVT 25°C spindle 4, speed 10) 4600 mPa•s

Recipe Number: HB-DE/09/194/06

Page 52: Plantasil Micro The eco-friendly hair conditioning booster

52 BASF Personal Care

Plantasil® Micro

Formulations

Ecoethics Shampoos « Clear » Conditioning Shampoo

« Beautiful Hair » Natural Shampoo

« Hair in Green » Soothing Shampoo

« Sweet Almond » Natural Shampoo (Ecocert suitable)

« Hair Protect » Ecocert Shampoo

NEW

NEW

FR00841.602

FR00841.400

FR00769.1100

FR00853.201

FR00853.301

Image resulting from Jupiterimages 2009

Page 53: Plantasil Micro The eco-friendly hair conditioning booster

53

Ingredients Eco Status INCI weight % Function

SULFOPON® 1216 G Sodium Coco-Sulfate 5.20 Anionic Surfactant

PLANTACARE® 2000 UP Decyl Glucoside 15.40 Non ionic Surfactant

DEHYTON® PK 45 Cocamidopropyl Betaine 5.20 Amphoteric Surfactant

Plantasil® Micro Dicaprylyl Ether (and) Decyl 7.10 Conditioning Agent

Glucoside (and) Glyceryl Oleate

RHEOCARE® XG* Xanthan Gum 1.00 Thickener

Deionized Water Aqua 65.10

Jaguar C 162 (Rhodia) Hydroxypropyl Guar 0.20 Conditioning Agent

Hydroxypropyltrimonium Chloride

Sodium Benzoate (VWR) Sodium Benzoate 0.50 Preservative

Perfume Sensual Girl Fragance 0.30 Perfume

(Expressions Perfumées)

Citric Acid (sol.50 %) Citric Acid pH adjusting

BASF Personal Care

“Clear”

Conditioning Shampoo

Eco-Passion

96 %

pH-value 5.5

Viscosity (Brookfield RVT 25°C spindle 4, speed 20) 4300 mPa•s

Active Matter (%) 13.50

q.s. pH 5.3–5.7

* Only distributed in Europe

Page 54: Plantasil Micro The eco-friendly hair conditioning booster

54 BASF Personal Care

“Beautiful Hair”

Natural Shampoo

Eco-Passion

96 %

Ingredients Eco Status INCI weight % Function

TEXAPON® ALS BENZ Ammonium Lauryl Sulfate 17.40 Anionic Surfactant

PLANTAPON® LCG SORB Sodium Lauryl Glucose Carboxylate 12.40 Anionic Surfactant

(and) Lauryl Glucoside

DEHYTON® PK 45 Cocamidopropyl Betaine 3.00 Amphoteric Surfactant

PLANTACARE® 2000 UP Decyl Glucoside 2.00 Nonionic Surfactant

Jaguar C 162 (Rhodia) Hydroxypropyl Guar 0.20 Conditioning Agent

Hydroxypropyltrimonium Chloride

Plantasil® Micro Dicaprylyl Ether (and) Decyl 7.20 Conditioning Agent

Glucoside (and) Glyceryl Oleate

RHEOCARE® XG* Xanthan Gum 1.00 Thickener

Sodium Benzoate (VWR) Sodium Benzoate 0.50 Preservative

Citric Acid (50 %) Citric Acid pH Adjuster

Perfume 0.30 Perfume

(Expressions Perfumées)

Deionized Water Aqua 56.00

pH-value 5.0

Viscosity (Brookfield RVT 25°C spindle 4, speed 20) 4000 mPa•s

Active Matter (%) 14.60

Recipe Number: FR00841.400

q.s. pH 4.8-5.3

* Only distributed in Europe

Page 55: Plantasil Micro The eco-friendly hair conditioning booster

55 BASF Personal Care

Soothing Shampoo

Eco-Passion

98 %

Ingredients Eco Status INCI weight % Function

PLANTACARE® 2000 UP Decyl Glucoside 15.40 Nonionic Surfactant

SULFOPON® 1216 G Sodium Coco-Sulfate 5.20 Anionic Surfactant

DEHYTON® PK 45 Cocamidopropyl Betaine 5.20 Amphoteric Surfactant

Plantasil® Micro Dicaprylyl Ether (and) Decyl 7.10 Conditioning Agent

Glucoside (and) Glyceryl Oleate

EUPERLAN® GREEN* Lauryl Glucoside (and) Stearyl Citrate 2.00 Pearlizer

Jaguar C 162 (Rhodia) Hydroxypropyl Guar 0.20 Conditioning Agent

Hydroxypropyltrimonium Chloride

Keltrol CG-SFT (CP Kelco) Xanthan Gum 1.00 Thickener

Sodium Benzoate Sodium Benzoate 0.50 Preservative

Citric Acid (sol.50 %) Citric Acid pH adjuster

Deionized Water Aqua 63.40

Perfume Men Women Fragance q.s. Perfume

(Expressions Perfumées)

pH-value 5.0

Viscosity (Brookfield RVT 25°C spindle 4, speed 10) 5100 mPa•s

Active Matter (%) 18.50

Recipe Number: FR00769.1100

q.s. pH 4.8–5.3

Page 56: Plantasil Micro The eco-friendly hair conditioning booster

56 BASF Personal Care

“Sweet Almond” Natural Shampoo (Ecocert suitable)

NEW

Ingredients Eco Status INCI weight % Function

TEXAPON® ALS BENZ Ammonium Lauryl Sulfate 17.40 Anionic Surfactant

PLANTAPON® LCG SORB Sodium Lauryl Glucose Carboxylate 12.40 Anionic Surfactant

(and) Lauryl Glucoside

DEHYTON® PK 45 Cocamidopropyl Betaine 3.00 Amphoteric Surfactant

PLANTACARE® 2000 UP Decyl Glucoside 2.00 Nonionic Surfactant

Plantasil® Micro Dicaprylyl Ether (and) DecylGlucoside 7.20 Conditioning Agent

(and) Glyceryl Oleate

Sage Distillate** (Fytosan) Salvia Officinalis leaf** 10.00 Floral Water

DulceminTM PW BIO LS 9903** Prunus Amygdalus Dulcis Protein** 0.10 Active Ingredient

Keltrol CG-SFT (CP Kelco) Xanthan Gum 1.20 Thickener

Sodium Benzoate Sodium Benzoate 0.50 Preservative

Citric Acid (sol.50 %) Citric Acid q.s. pH Adjuster

Perfume Cerise Fragance q.s. Perfume

Deionized Water Aqua 46.20

pH-value 5.5

Active Matter (%) 12.75

Viscosity (Brookfield RVT 25°C spindle 4, speed 20) 3100 mPa•s

Recipe Number: FR00853-201

** Ingredients proceeding from Organic Farming (www.fytosan.com) *Only Ecocert has the ability to certify finished products according to the Guidelines for Natural and Organic Cosmetics

Eco-Passion

97 %

99.5 % of the total ingredients are of natural origin

10 % of the total ingredients proceed from Organic Farming

Page 57: Plantasil Micro The eco-friendly hair conditioning booster

57 BASF Personal Care

“Hair Protect” Eco-friendly Shampoo

(Ecocert suitable) NEW

Ingredients Eco Status INCI weight % Function

SULFOPON® 1216 G Sodium Coco-Sulfate 5.20 Anionic Surfactant

PLANTACARE® 2000 UP Decyl Glucoside 15.40 Non ionic Surfactant

DEHYTON® PK 45 Cocamidopropyl Betaine 5.20 Amphoteric Surfactant

Plantasil® Micro Dicaprylyl Ether (and) Decyl Glucoside 7.10 Conditioning Agent

(and) Glyceryl Oleate

Keltrol CG-SFT (Kelco) Xanthan Gum 1.00 Thickener

Sage Distillate** (Fytosan) Salvia Officinalis leaf** 10.00 Floral Water

PURISOFT™ PW PSE LS 9836 Moringa Pterygosperma Extract (and) 0.05 Active Ingredient

Maltodextrin

Deionized Water Aqua 54.05

Sodium Benzoate (VWR) Sodium Benzoate 0.50 Preservative

Perfume Thé vert Fragance 0.30 Perfume

(Expressions Perfumées)

Citric Acid (sol.50 %) Citric Acid 1.20 Neutralizing Agent

Recipe Number: FR00853-301

Eco-Passion

97 %

99.5 % of the total ingredients are of natural origin 10 % of the total ingredients proceed from Organic Farming

pH-value 5.0

Active Matter (%) 18.50

Viscosity (Brookfield RVT 25°C spindle 4, speed 10) 5100 mPa•s

** Ingredients proceeding from Organic Farming (www.fytosan.com) and (www.laboratoires-serobiologiques.com) *Only Ecocert has the ability to certify finished products according to the Guidelines for Natural and Organic Cosmetics

Page 58: Plantasil Micro The eco-friendly hair conditioning booster

58 BASF Personal Care

Plantasil® Micro

Formulations

Conditioners « Argan Oil Hair Conditioner » (Ecocert suitable)

« Eco-friendly Hair Conditioner »

« Repair Hair Conditioner »

FR00661.1035

FR00785.314

FR00785.315

NEW

NEW

NEW

Image resulting from Jupiterimages 2009

Page 59: Plantasil Micro The eco-friendly hair conditioning booster

59

“Argan Oil Hair Conditioner” (Ecocert suitable)

NEW

Ingredients Eco Status INCI weight % Function

I Deionized Water Aqua 45.65

Glycerine Glycerin 2.00 Humectant

Keltrol CGSFT (Kelco) Xanthan Gum 0.70 Thickener

Dissolvine GL 38 (Akzo) Tetrasodium Glutamate Diacetate 0.05 Complexing Agent

II CETIOL® C5 Coco-Caprylate 5.00 Emollient

CUTINA® GMS V Glyceryl Stearate 2.00 Consistency Giving Factor

CUTINA® HVG Hydrogenated Vegetable Glycerides 3.00 Consistency Giving Factor

CETIOL® SB 45 Butyrospermum Parkii Butter 3.00 Emollient

Vegetable Sweet Almond Oil** Prunus Amygdalus Dulcis Oil** 2.00 Emollient

(Fytosan)

EMULGADE® PL 68/50 Cetearyl Glucoside & Cetearyl Alcohol 5.00 O/W Emulsion Base

EUMULGIN® SG Sodium Stearoyl Glutamate 0.20 O/W Emulsifier

III DEHYTON® PK 45 Cocamidopropyl Betain 3.00 Amphoteric Surfactant

Plantasil® Micro Dicaprylyl Ether (and) Decyl Glucoside 4.00 Conditioning Agent

(and) Glyceryl Oleate

GLUADIN® WLM BENZ Hydrolyzed Wheat Protein 2.00 Repairing Agent

Hydrolat Sauge** (Fytosan) Salvia Officinalis Leaf ** 20.00 Floral Water

LipofructylTM Argan LS9779** Argania Spinosa Kernel Oil ** 1.00 Active Ingredient

Geogard 221(Lonza) Dehydroacetic Acid & Benzyl Alcohol 0.80 Preservative

Perfume Karite (Exp.Parfumées) Fragance 0.20 Perfume

Vinegar Acetum Vinegar Acetum 0.20

V Citric Acid (sol. 50%) Sodium Hydroxyde 0.20 Neutralizing Agent

Recipe Number: FR00661.1035

BASF Personal Care

99.5 % of the total ingredients are of natural origin 10 % of the total ingredients proceed from Organic Farming

pH-value 5.5-6.0

Viscosity (Brookfield RVT 25°C spindle 5, speed 10) 12000 mPa•s

Eco-Passion

99 %

** Ingredients proceeding from Organic Farming (www.fytosan.com) *Only Ecocert has the ability to certify finished products according to the Guidelines for Natural and Organic Cosmetics

Page 60: Plantasil Micro The eco-friendly hair conditioning booster

60

“Eco-friendly Hair Conditioner”

NEW

BASF Personal Care

Ingredients Eco Status INCI weight % Function

Deionized Water Aqua 87.15

COSMEDIA® GUAR C 261 Guar Hydroxypropyltrimonium Chloride 0.30 Conditioner

DEHYQUART® F 75 Distearoylethyl Hydroxyethylmonium 2.20 Conditioner

Methosulfate (and) Cetearyl Alcohol

COSMEDIA® ULTRAGEL 300 Polyquaternium-37 1.00 Thickener

LANETTE® 22 Behenyl Alcohol 4.00 Consistency Giving Factor

CETIOL® CC Dicaprylyl Carbonate 1.00 Emollient

CETIOL® C 5 Coco-Caprylate 1.00 Emollient

Plantasil® Micro Dicaprylyl Ether (and) Decyl Glucoside 2.00 Conditioning Agent

(and) Glyceryl Oleate

GLUADIN® WLM BENZ Hydrolyzed Wheat Protein 0.50 Repairing Agent

Perfume Plaisir Fragance 0.30 Perfume

(Expressions Perfumées)

Sodium Benzoate (VWR) Sodium Benzoate 0.50 Preservative

Salicylic Acid Salicylic Acid 0.05 Preservative

NaOH (sol.25 %) Sodium Hydoxide Neutralizing Agent

pH-value 4.75

Viscosity (Brookfield RVT 25°C, Helipath B, speed 5) 25000 mPa•s

Recipe Number: FR00785.314

q.s. pH 4.5-5.0

Eco-Spirit

87 %

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61

“Repair Hair Conditioner”

NEW

BASF Personal Care

pH-value 4.75

Viscosity (Brookfield RVT 25°C, Helipath B, speed 5) 17000 mPa•s

Recipe Number: FR00785.315

Eco-Spirit

86 %

Ingredients Eco Status INCI weight % Function

Deionized Water Aqua 86.45

DEHYQUART® F 75 Distearoylethyl Hydroxyethylmonium 2.50 Conditioner

Methosulfate (and) Cetearyl Alcohol

COSMEDIA® ULTRAGEL 300 Polyquaternium-37 1.20 Thickener

LANETTE® O Cetearyl Alcohol 3.00 Consistency Giving Factor

CETIOL® C 5 Coco-Caprylate 1.00 Emollient

CETIOL® SB 45 Butyrospermum Parkii 2.00 Emollient

Plantasil® Micro Dicaprylyl Ether (and) Decyl Glucoside 2.00 Conditioning Agent

(and) Glyceryl Oleate

GLUADIN® WLM BENZ Hydrolyzed Wheat Protein 1.00 Repairing Agent

Perfume Plaisir Fragance 0.30 Perfume

(Expressions Perfumées)

Sodium Benzoate (VWR) Sodium Benzoate 0.50 Preservative

Salicylic Acid Salicylic Acid 0.05 Preservative

NaOH (sol.25 %) Sodium Hydoxide Neutralizing Agent q.s. pH 4.5-5.0

Page 62: Plantasil Micro The eco-friendly hair conditioning booster

62 BASF Personal Care

Plantasil® Micro

Agenda

An eco-friendly microemulsion

Technical Profile

Performance in SHAMPOOS

in classic formulations

- dose effect

- alternative to dimethicone

- alternative to soluble silicons

in eco-friendly formulations

Formulations

Conclusion

Image resulting from Jupiterimages 2009

Page 63: Plantasil Micro The eco-friendly hair conditioning booster

63

Plantasil® Micro

Conclusion

Eco-friendly hair conditioning booster for shampoos that

works in combination with cationic polymers and anionic

surfactants

Environmentally friendly, EO free and Silicone free

An alternative to silicones, easier to formulate, more natural

and with a good cost/performance ratio

An easy way to achieve (or even to improve) transparency

of conditioning shampoos

Clear liquid that is also cold processable

Suitable for eco-friendly concepts: 100% vegetable based,

Ecocert approved, Ecolabel suitable, NPA and Natrue certified

Image resulting from Jupiterimages 2009

BASF Personal Care

Page 64: Plantasil Micro The eco-friendly hair conditioning booster

64 BASF Personal Care

DISCLAIMER

This document, or any answers or information provided herein by BASF, does not constitute a legally binding

obligation of BASF. While the descriptions, designs, data and information contained herein are presented in

good faith and believed to be accurate, it is provided for your guidance only. Because many factors may affect

processing or application/use, we recommend that you make tests to determine the suitability of a product for

your particular purpose prior to use. It does not relieve our customers from the obligation to perform a full

inspection of the products upon delivery or any other obligation. The claims and supporting data provided in

this publication have not been evaluated for compliance with any jurisdiction’s regulatory requirements and

the results reported may not be generally true under other conditions or in other matrices. Users must

evaluate what claims and information are appropriate and comply with a jurisdiction’s regulatory requirements.

NO WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF

MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE MADE REGARDING

PRODUCTS DESCRIBED OR DESIGNS, DATA OR INFORMATION SET FORTH, OR THAT THE

PRODUCTS, DESIGNS, DATA, OR INFORMATION MAY BE USED WITHOUT INFRINGING THE

INTELLECTUAL PROPERTY RIGHTS OF OTHERS. IN NO CASE SHALL THE DESCRIPTIONS,

INFORMATION, DATA, OR DESIGNS PROVIDED BE CONSIDERED A PART OF OUR TERMS AND

CONDITIONS OF SALE.

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