Plant Talk Media Kit

Help your business Help your business grow…grow…Join PLANT TALKJoin PLANT TALKwith Fred Howerwith Fred Hower

Plant Talk- A Division of NABCO NewMedia

1458 Dublin Road, Columbus, OH 43215

Ph: (614) 481-7800 (614) 486-9970 www.planttalkradio.com

o The National Gardening Association (NGA) estimates that 71% of US households participate in at least one type of do-it-yourself indoor/outdoor lawn/garden activity!

o The NGA concludes that consumers spent an AVERAGE of $450 per household on their lawns and gardens!

o The NGA concludes that lawn and garden participation is highest among married households, people 55 years of age and older, households with annual income of $75K and more, and among households that are employed full-time or are retirees!

o Mediamark Research concludes adults 55+ account for 37.5% of all gardeners!

o Lawn and Garden Retailers magazine reports 54% of respondents to their poll shop at local garden centers!

Home and Garden Facts




o Adults who did any gardening in the last year by age bracket (Mediamark Research)

18-24:7% 25-34:13.3%35-44:19.9% 45-54:22.3%55-64:18.1% 65+:19.4%

o Top reasons why people garden (American Nursery and Landscape Association):

To be outdoors: 44% Be around beautiful things:42%

Relax and Escape: 39% Stay active/get exercise:35%

o Research concludes that 34.6% of adults 55+ bought ANY flowering plants, bulbs, shrubs, trees, fertilizer or insecticides (Mediamark Research).

o 54.8% of females, and 45.2% of males are gardening enthusiasts (Mediamark Research)

You reach an attractive audience on Plant Talk, with Fred Hower!

Home and Garden Facts




Plant Talk is a live, interactive hour-long gardening show at 8am every Saturday – Columbus’ only gardening program airing before garden centers open on Saturdays!

Plant Talk focuses on live calls from listeners, and questions from the audience via e-mail.

Plant Talk focuses only on Growing Zones 5 and 6 so every question and answer is pertinent to the show’s audience. No question or answer is a tune out.

Plant Talk is a great point of purchase advertising medium. Gardeners can hear Plant Talk whether they are eating breakfast, working in the yard or garden or even in the car running weekend errands. No other advertising vehicle reaches gardeners as close to making lawn and garden purchases as radio. And Saturday is one of the biggest retail days of the week.

Commercials in Plant Talk have maximum impact, showcased in a program of interest to the audience. Commercials are not an interruption, but information listeners want and need.

What is Plant Talk?




Fred is an educator, a certified arborist, and has over 50 years of experience as a horticultural consultant and landscape designer. Fred has authored over 400 columns in 90 newspapers, teaches in the horticulture department at Columbus State Community College, and serves on a variety of councils and boards for the Ohio Nursery and Landscape Association, the city of Worthington, the Ohio State University Chadwick Arboretum, Columbus State Community College, and the Columbus Dispatch Charities Home and Garden Show.

A graduate of Ohio State University, Fred has a B.S. in Ornamental Horticulture and has received the Meritorious Service Award from the Agriculture Alumni Association, the first Senior Careerist Award from the Ohio State University Department of Horticulture and Crop Science, three Grand Awards for Landscape Design from the Ohio Nursery and Landscape Association, the Award of Merit from the International Society of Arboriculture, and a PLAN award for landscape design from the Junior League of Columbus. Fred is active in the Ohio Nursery and Landscape Association, the Columbus Landscape Association, the Southwestern Ohio Environmental Horticultural Association, the International Society of Arboriculture, and is an honorary member of the Ohio Landscaper's Association.

Host Fred Hower, “The Ohio Nurseryman”




LIFESTYLE OF OUR LISTENERS:

Profile %__Gardening 61%

Household Income 50K+ 54%Time in Present Home 15+ years 45%Adults 45+ 83%

SOURCE: Scarborough Persons 18+, M-Su 6A-12M

Who are you reaching?




Our audience is 36x more likely to be gardening in the past year, meaning they are likely to be your customer. Your ad dollar is not wasted – you are reaching a high concentration of your best customers!

Spring sponsorship of NewsRadio’s Plant Talk

- 2x 30-second commercials per week in-show

- Open and close billboards- 20x promotional announcements per week- digital ad in Plant Talk’s Around Your Yard e-magazine- posting on stations’ and Plant Talk’s Facebook page during campaign

Weekly Investment: $150

Spring Radio Campaign




NewsRadio weekly schedule option-20 30-second commercials total each week-W-F, 6a-8p

Weekly Investment: $450 (includes Plant Talk sponsorship)

Selected weeks: ________ ________________ ________

Total billing: ________ ________________ ________

_____________ ________ ________________ ________________ ________

_________________ _______Signature date

Fall sponsorship of NewsRadio WMNI’s Plant Talk

- 2x 30-second commercials per week in-show- Open and close billboards- 20x promotional announcements per week

Fall Radio Campaign




NewsRadio 103.9fm/920am weekly schedule-10 30-second commercials total each week-W-F, 6a-8p

Weekly Investment: $300 (includes Plant Talk sponsorship)

Selected weeks: ________ ________________ ________

Total billing: ________ ________________ ________

_____________ ________ ________________ ________________ ________

_________________ _______Signature date

Plant Talk Media Kit

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Transcript of Plant Talk Media Kit