Plant-a-Tree Rewards Develop a positive relationship with your customers and employees by doing...
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Transcript of Plant-a-Tree Rewards Develop a positive relationship with your customers and employees by doing...
Plant-a-Tree Rewards
Develop a positive relationship with your customers and
employees by doing something great for the planet —
together! Plant-A-Tree Rewards are an affordable,
easy and effective way to make a meaningful
connection. This eco-friendly reward gives recipients
the ability to plant a tree in their choice of over 50
reforestation projects around the globe, including the
United States.
Powered by Treecycler, the platform is a fun and
inviting site that combines branding, social media
and sustainability in one cross-channel promotion that
actively engages the user. Consumers can feel good
about preserving the planet by planting a tree in one of
the many global reforestation projects available.
Give the ability to give back with Plant-A-Tree Rewards.
Plant-a-TreeSeed a Successful Promotion
An incredibly valuable reward, the gift of a tree planting
can be used to target a wide demographic and works for
customers, employees, prospects and beyond.
•Show a brands’ commitment to sustainability and is a
simple way to help customers “Go Green.”
•Consumers will feel good about helping the Earth by having
a tree planted in their name in the reforestation project of
their choice.
•With an interactive redemption experience, users are
engaged and feel empowered by discovering a project and
helping those in need.
•Since users can choose the location to plant a tree, they
have a deeper, emotional connection to the action.
*Cone Cause Evolution Study
Why Choose Plant-a-Tree Rewards?
Plant-a-TreeSeed a Successful Promotion
What is a Plant-a-Tree Card?
The Reward
The back of the reward card clearly displays the reward
the user will receive.
The Design
The front of the card features your logo and custom
artwork printed in full color.
The Code
Users enter their unique reward code on the website and
follow the on-screen instructions to redeem their reward.
The Website
This is the website address that users will visit to redeem
their reward.
Plant-a-TreeSeed a Successful Promotion
Customers receive your offer
via a branded card or
product.
They visit the website
provided and enter their
reward code.
They select a project from
the map where they would
like to plant a tree.
How It Works
A tree is planted courtesy
of your brand.
Plant-a-TreeSeed a Successful Promotion
In a connected world, branded user experience is
everything. By carrying branding throughout the
process to redeem the reward, you can extend your
brand’s presence in every detail of the promotion.
By incorporating a fully skinned accompanying
redemption experience, your company can easily
implement cross-channel touch points in a
creative, layered campaign.
• The redemption website can be branded with
your logo and messaging.
• Redemption process can be optimized for most
mobile devices and tablet computers.
Branded User Experience
Plant-a-TreeSeed a Successful Promotion
Digital Rewards work anywhere and everywhere. Super
versatile, all you need is a code to deliver a successful
solution for your brand.
Online Campaigns – Cut costs even further and include
reward codes in emails or provide them for completed online
purchases or desired actions.
On Packaging – Easy and inexpensive to implement, codes
can be printed within packaging, as a label on packages and
beyond.
At The Register – Reach customers at the transaction level
by delivering codes on receipts or via Catalina coupons at
the register.
Direct Mail – When you print codes on direct mail, the total
cost of a rewards campaign could be less than the cost of
shipping any other item.
Beyond Cards
Plant-a-TreeSeed a Successful Promotion
Use Studies
Plant-a-TreeSeed a Successful Promotion
Treecycler codes were an easy way for Kellogg’s® to help
give customers the ability to take a small step toward
making the world a better place. After the Treecycler code
was redeemed, recipients could share that they planted
their tree courtesy of Kellogg’s on their choice of social
networks, greatly extending the brand’s reach.
•Easy integration — no complicated tech
requirements
•Works with programs of any size and scope
•Offers instant gratification upon redemption
•Customers enjoy being able to give back on behalf of
a brand
Brand Reward Program
Use: Customer Rewards Industry: CPG
Plant-a-TreeSeed a Successful Promotion
Sierra Nevada® was looking for an easy, fun and eco-
friendly giveaway for attendees of Earth Day San Diego,
the largest free annual environmental fair in the world.
They chose to provide cards with Treecycler codes to
visitors of their booth because it was a simple way to
distribute cards to the thousands of Earth Day attendees.
•Cards are compact and lightweight
•They are a cost-effective way to distribute rewards
•Eco-friendly materials are available
•Easiest way to deliver rewards for many promotions
Event Giveaway
Use: Event Handout Industry: Distilled Spirits
Plant-a-TreeSeed a Successful Promotion
Distributing Treecycler codes digitally was an easy way for
Protection 1® to thank members who switched to the
company’s Auto-Pay service. This service reduces the use
of natural resources, so giving customers the ability to
plant a tree in a reforestation project as a thank you
reward for switching over was a natural fit.
•Easy execution and fast implementation
•Zero delivery costs
•Easily incent buyers with instant gift-with-purchase
•Flexible solution to reward consumers for completing
an action
eBilling Conversion
Use: eBilling Enrollment Industry: Security
Plant-a-TreeSeed a Successful Promotion
Digital Reward Cards have powered promotions for some of the world’s most well-known and respected
brands spanning all industries.
In Good Company
Plant-a-TreeSeed a Successful Promotion