“Creation through Collaboration”

PlansForUs is...

A website where teachers use their community to discover contextual ideas and build engaging lessons

Core Problem

K-12 teachers do not have enough time in the day to find and develop lessons.

In fact, K-12 teachers cite the lack of planning time as one of their top 5 reasons for leaving teaching.

SolutionA semantic web for teachers

ContextualContent

• Cut through the clutter of available content

• Link content and usage to a personal profile

• Form relationships and find ideas based on teaching context

• A supportive, efficient community

ContentBase

Social Network

Why Now?My wife asked me to help with a problem

and...

• ~2.3 million new teachers needed in the US by 2012 (NCES)

• 50% of teachers leave before their 5 year anniversary• A $3.8 billion problem (NEA)

• 97% of classrooms are connected to the Internet (NCES)

• Effects of NCLB continue to ripple through education

• Innovative teacher-centric social entrepreneurship focused on K-12 education (DonorsChoose, KIPP, Teach for America)

Educational Software$10 Billion

K12 Professional

Development $5 Billion

Market SizeUS Market

Advertising4 million K12

Teachers

• Advertising• More than 60% of

teachers surveyed* spent over 5 hours/week lesson planning

• Professional Development (PD)• A channel for PD

providers to cost-effectively reach teachers

• Educational Software• An open platform for

educational software providers

• Multi-tenant system generates value through analysis of participant data

*-PlansForUs, November 2006

CompetitionCompany Strength Weakness

Yahoo Teachers Great Brand, Big Dev Team, Infrastructure

Outside of core function, Not launched

CurrikiNon-profit credibility,

Integrated editing, Teaching Content base

K12 and Higher Ed focus, Large learning units, Contextual relevance

HotChalkLarge lesson plan

database, Classroom integration

User interface, Contextual relevance, No

integrated editing

Other Competitors could include: TheApple.com, TeachAde, TutorOm

Business ModelSolve the Problem and Expand

Lesson Planning Network

Networked Q&A

Professional DevelopmentDistribution

EducationalWeb

Applications

AdvertisingSales Channel

Subscription

} } }Revenue Source

Save Teacher’s Time

Marketing Tactics

Interface and Functionality

DistributionChannels

140,000 Teachers

Pilot Program-Mississippi Delta

Search EngineOptimization

60 million searches for lesson plans

Fund teacher projects

Non-ProfitSupport

Key Feature:Small ContentContributions

+ + +

FoundersSteve Yeung-Founder and Head of Technology

• MaxMD-Project Manager and Software Engineer-Constructed real time domain name registration system

• Tamale Software-Software Engineer-Design solutions for improving work flows at hedge fund clients.

• Carnegie Mellon 2004-MS in Electronic Commerce, Concentration in Production Management

• NYU 2003-BS in Computer Science with Honors, Minor in Psychology

• Moved to NYC from Hong Kong at age 8

FoundersTyler Fonda-Founder and CEO• Married to an amazing 1st grade teacher teaching in New

York City’s Public School system• MaxMD-Developed and implemented new business strategy

• Pre-revenue to ~$1 million in annual revenues • DiMassimoGoldstein-Brand Strategist-Focused on

implementation of new media in brand strategy• Colgate University, 2001-BA in Political Science• Founded the Fiver Young Professionals Advisory Committee• Finished Paris and NYC Marathons-Best time 3hr 23min

Product Timeline

• Launch Beta-Start Learning

• July 2007

• Micro-contribution tool

• February 2008

• Enhanced Social Networking

• April 2008

• Move out of Beta

• September 2008

Financial ProjectionsIf you are considering an investment in PlansForUs then we’ll send them to you because....

• We are seeking seed stage investors to help us build a great business

• Email Tyler:

• If you have feedback on our assumptions, strategy or any other thought please send us an email.