plansaround...RICCARDO RACITI Chief Technical Officer Back End The Team THANK YOU FOR LISTENING...
Transcript of plansaround...RICCARDO RACITI Chief Technical Officer Back End The Team THANK YOU FOR LISTENING...
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plansaround Socialize… For Real!
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SOCIAL MEDIA
Is it really possible to define 'sociality' an interaction or
approach among individuals in a totally virtual way?
We live in a generation where the use of social media is
becoming too important for our lives.
In addition to sharing information and content, social media have
become very popular because it allows people to establish personal or
business relationships.
It is said that social media serves to compensate for the lack of sociality of the
modern and post-industrial era.
Socialize For
Real!
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Plansaround Socialize For Real!
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Social living should
be built on natural
social interactions
COMMUNICATION
AVOIDENCE
SOCIAL 1
2
3
We should go back to
verbal confrontation,
to communicate
through words, looks
Try to avoid confrontation
with other individuals just
behind a computer
screen or a smartphone
THE PROBLEM 2
Plansaround Socialize For Real!
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Promoting the 'face to face´
socializing instead of a
virtual acquaintanceship
SOCIALIZATION
INTERACTION
NEW EXPERIENCES
TIME SAVING
FACE 2 FACE
FACE 2 FACE
TIME SAVING
NEW EXPERIENCES
INTERACTION
SOCIALIZATION
Without having to spend hours in
front of a keyboard or a phone screen
Without having to personally know
the participants in the activities
Private messagging
and profile searching
not available, stalker
free community
Allows people to
organize activities all
over the world
involving all its users
THE SOLUTION 3
Plansaround Socialize For Real!
INNOVATION Putting the technological
innovation at service to
create “real” relationships
between people
INNOVATION
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Target audience It is simply for anyone and everyone, giving users the chance of doing everything they want just a ‘take part’ away!
Quick and easy to use platform It is the perfect platform for travellers who want to spend their trip connecting with others, doing activities, socializing and making new acquaintances
Reputation Every person at the end of an activity get ‘reputed’, the best qualities selected for them by the other participants will be shown on their profile page.
Verified accounts Possibility to ‘get verified’ by Plansaround’s staff using the quick and easy one step verification process, a badge will be always visible on a verified account profile page indicating it’s been verified.
S o c i a l i z e … F o r R e a l !
COMPETITIVE ADVANTAGE
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Plansaround Socialize For Real!
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Socialize For Real! Plansaround
PROFILE MOCKUP First Complete The Profile To Encourage People To Choose You For Their Next Activity
Complete Your Profile!
Upload Your photos and write a description about yourself to
become the perfect participant.
First Feature
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ACTIVITY MOCKUP Keep Control On Your Activity
Personal Control
Choose date, time and place for your activity.
Activity Access
Create an event of any type and for how many people you like.
Create Your Own Activity!
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Plansaround Socialize For Real!
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Plansaround Socialize For Real!
Choose The Right Participant For Your Activity!
Check the candidates of your activity and choose which one you feel is the right person for your event.
Third Feature
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Best App
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8:30 AM 100% AT&T 3G
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Follow
500 Photos
JONE DOE
150 Videos
25 Musics
125 Checkins
Profile slogan/tagline goes here
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Map Integration Open the map and view
activities around you.
Participation Feel free to participate in
any event you see.
Enjoyment Enjoy with your friends in a
eventful environment.
Fun Having fun in the gathering
with full of excitement.
Check Activities Around You!
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Plansaround Socialize For Real!
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Good Time
Participate!
Activities
Browse the SQUARE to look for interesting activities.
Candidate Candidate to the activity you like or ask a question to the organizer.
Permission Wait to be accepted by the creator to receive the exact address of the meet up.
Approval Go to the unveiled location to meet with all the participants.
You just have to apply and be chosen, or create an event and choose among the candidates to do any activity along with others who are sharing your same interests, without necessarily knowing them and without the obligation to spend a lot of time with your eyes on a screen. .
Plansaround makes the life of anyone interested in doing activities in the company of others much simpler and can even change the life of a person who finds difficult getting friends who share his hobbies, but still want to practice them.
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Plansaround Socialize For Real!
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When the activity is finished,
feel free to repute the
participants
Helping Plansaround
members in future choices
Participants of high reputation
will be in demand
Reputation matters a lot
Repute Your Participants! 10
Plansaround Socialize For Real!
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Gain customer knowledge by
surveying then target that market
through innovative channels
Simple but very catchy and addicting app
that is super user-friendly for all ages and
sex. Many different features and updates
that will be released from time to time
that will only enhance the app
Capturing a high percentage of
market shares by offering faster
and perfect customer service
We will mass advertise on the
internet and through social media
along with other apps.
Implementation Strategy 12
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Plansaround Socialize For Real!
We have no doubt that once
people use plansaround the word
of mouth will be very successful
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Go to Market Strategy
Search Engine Optimization
Offline Marketing • Media Marketing
• Newspaper advertising
• Flyers, Brochures and Gadgets
• Word of mouth
Other Online Marketing Tools
Social Media • Video Marketing
• Forums
• Product Reviews
• Guest Posting
• Influencers ads
Search Engine Marketing
PPC
Plansaround Socialize For Real!
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02
03
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Stage 1 – Conception and Development
• focusing on app designs, service
development, and quality.
• securing adequate financial resources
and developing a market
Stage 3 – Growth
• achieve high growth rates in both sales and marketing
• Improve advertising possibilities according to the
demographics and interests of the users.
• focusing on how to offer the best service with
something special and innovative.
Stage 2 – Commercialization
• Creativity and technology work well and meet
a need in the marketplace
• has the capability to produce new features
and make them popular among the users.
• has some revenues
Stage 4 – Stability
• Development of 2nd, 3rd
generation services and/or totally
new product/service lines
• securing growth funding, and
market share
• Penetrating new geographic
territories
Plansaround Socialize For Real!
Growth Model 14
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01
02
03
04
05
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Finding more users and
getting a larger percentage of
the market using a planning
app
Use marketing skills to make
more efficient, lower cost
marketing programs
Decide a plan, how to be
more efficient with service
supply, thinking about new
solutions
Create a partner account
program that is flexible and easy
to use for both the customer and
Plansaround to proceed
payment and receive money
Consolidate position and
expand to new countries
Grow Social Media
Following
Business Timeline 15
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Plansaround Socialize For Real!
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Allowing advertising
space within the app User subscriptions
The second option, we will offer our
users subscriptions to have access
for additional features
We will give businesses the possibility to
advertise on Plansaround (advertised post
inside the ‘SQUARE’). Possibility of targeted ads
based on customer’s data and preferences
This will be our main income generating
method. We will charge different rates from
each advertiser according to their target market
and the requirement.
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15 Revenue Model
Plansaround Socialize For Real!
Selling users infos to third parties
The third option, we will sell our users
gathered informations to companies
for commercial purposes
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Numbers and Metrics
8 thousands subscribers in 1 month after launch
50% of the people that subscribe post an activity
proposing things to do within the first 2 hours after they
subscribe
In Lombardy 75% of the created activities find participants
19% Churn rate, mainly because there is not much activity in the
area where they are located
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Plansaround Socialize For Real!
Customer Acquisition Cost between
€0.08 and €0.29
• We are concentrating advertising in Milan and surroundings, that explains the big volume of users from lombardy
• Blu circles are the users, red circles are activities.
Plansaround Conquest map
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Plansaround Socialize For Real!
Plansaround in the News
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Plansaround Socialize For Real!
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LUIGI RUBUANO Chief Marketing
Officer
GIOVANNI MIRABELLA Chief Technical
Officer Front End
ROBERTO RUBUANO Chief Executive
Officer
RICCARDO RACITI Chief Technical Officer Back End
The Team
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THANK YOU
FOR LISTENING