Planning your ad
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Brief • Create a 30 second TV advert for a new brand of washing powder aimed at either…. • Female professional aged 28-35 • Students aged 18-25 • Male aged 26-32 • Female, mother, aged 35-45
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Transcript of Planning your ad
![Page 1: Planning your ad](https://reader033.fdocuments.in/reader033/viewer/2022061119/546ae86daf7959221d8b5151/html5/thumbnails/1.jpg)
Brief
• Create a 30 second TV advert for a new brand of washing powder aimed at either….
• Female professional aged 28-35• Students aged 18-25• Male aged 26-32• Female, mother, aged 35-45
![Page 2: Planning your ad](https://reader033.fdocuments.in/reader033/viewer/2022061119/546ae86daf7959221d8b5151/html5/thumbnails/2.jpg)
Creating a blog
• Demonstrate your research and planning• Show your creativity• Use our blog:• Mind Maps• Mood Boards• Notes in bullet point form• Sketches of packaging
![Page 3: Planning your ad](https://reader033.fdocuments.in/reader033/viewer/2022061119/546ae86daf7959221d8b5151/html5/thumbnails/3.jpg)
MOOD BOARD EXAMPLES
![Page 4: Planning your ad](https://reader033.fdocuments.in/reader033/viewer/2022061119/546ae86daf7959221d8b5151/html5/thumbnails/4.jpg)
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![Page 6: Planning your ad](https://reader033.fdocuments.in/reader033/viewer/2022061119/546ae86daf7959221d8b5151/html5/thumbnails/6.jpg)
MIND MAP EXAMPLES
![Page 7: Planning your ad](https://reader033.fdocuments.in/reader033/viewer/2022061119/546ae86daf7959221d8b5151/html5/thumbnails/7.jpg)
![Page 8: Planning your ad](https://reader033.fdocuments.in/reader033/viewer/2022061119/546ae86daf7959221d8b5151/html5/thumbnails/8.jpg)
![Page 9: Planning your ad](https://reader033.fdocuments.in/reader033/viewer/2022061119/546ae86daf7959221d8b5151/html5/thumbnails/9.jpg)
How will you research your target audience’s response?
• Show your packaging to target audience?• Videos embedded in blog?• Questionnaires?