S OC I A L M E D I A F O R F E S T I VA L S A N D E VE N T S

MA K I N G A P L A N

Printed material directs people to Website, Facebook, Twitter

Website content at core

Content on Website linked to/fromFacebook, encouraging visits to site

Content on Website linked to/fromTwitter, encouraging visits to site

YouTube hostsVideo content which can be Linked to from site or other media

Flickr hosts photographsWhich can be linked to/from Website or other mediaGroups gather images frommany contributors

L I K E LY KE Y E L E M E NT S FOR YOUR FE S T I VAL

InstagramPhoto or video content#tags link togetherLink to website in profile

PinterestPin images to BoardsVideo/photographsLinks to websites

W E BS I T E F OR YO U R F E S T I VA L• Regularly updated• Interesting content• Optimised for mobile• Clear links to social profiles• Accurate information• Make it about the people

involved• Encourage bloggers to write

as a guest or visit and blog about you

FACE BO O K FO R YO U R FE S T I VAL• Clear name similar to your Festival• More than one Administrator• Regularly updated• Links to your website• Display content from other media • Varied content - text, images, videos,

questions, fun• Advertised on all printed matter• Linked from your website• Regular monitoring• Share content from other pages• Tag/name other pages in your updates to

encourage them to do the same

TW I TT E R F OR YO U R F E S T I VA L• Named to match your festival• Profile link to your website• Clear logo for your festival• Regular updates• Follow people• Use Twitter lists• Regular monitoring to answer/

thank/ engage• Join in relevant chats

F L I C K R F OR YO U R F E S T I VA L• Store photographs in annual groups

to refer to and use for future publicity

• Encourage people to add their photographs from your events to your groups

• Use key words and phrases to facilitate search

• Make sure you encourage sharing by adding correct rights/attribution

• Upload as soon as possible after your events

• Select key images to be used for publicity

I N STAG RA M F O R YO U R F E ST I VA L• Site for mobile photography• Growing community• Owned by Facebook• Uses #tags to group content• Follow and comment to encourage

followers• Was square images, now allows

other formats• Can post video up to 30s• Encourage visitors to use your tag,

then can use their content

P I NTER EST FOR YOU R FEST I VA L• Create ‘boards’ where you pin images/links

which relate to the topic of the board• Useful to create information about specific

subjects• Searchable• Pin images from your site to encourage

others to pin and share• Comment, follow others, join collaborative

boards - all ways to increase engagement• Encourages visits to your website• Make your images ‘pinnable’ to encourage

others to spread the word about your festival or events

• Format of pins - make long images to take up more space/become more noticeable

PR INT MATE R I ALS FOR YOU R FE ST I VAL

• Encourage interaction by including info about social media networks

• Always have your web address on all printed matter

• Declare a #tag and use it everywhere to encourage sharing/participation