Planning for an Exceptional Year of Online Fundraising
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Planning for an Exceptional Year of Online Fundraising
Tuesday, January 25, 2011
Contact: Alexis Nadin
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Agenda
• Annual Online Fundraising Worksheet
• GlobalGiving’s 2011 Calendar
• Other GlobalGiving tools
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Tips for Using the Worksheet
• Involve your entire online fundraising team
• Come prepared with programmatic goals, budgets, and plans
• Online fundraising is often only a portion of an organization’s overall fundraising
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Organization: Alexis’ Angels
Mission: World peace
Programs:- Fighting crime- Saving the day
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9,021
254
104
150
- Recurring donors- Close family and friends
- Current and past volunteers- Individuals over the age of 30
- GG Bonus Days- December giving- Volunteer fundraisers
- Monthly newsletters
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12,000 340
Raise $8,000 through matching campaigns $3,000 $3,000 $2,000
Earn $2,400 in recurring donations $300 $500 $700 $900
Attract $1,600 in holiday and year-end giving $1,200$400
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Gift promotion
Use GG’s tribute cards & promotions
$1,600Mother’s Day and Christmas
Alexis
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Kelsey one-time $160 Recurring donor thru cmpgn Alexis
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- Annual audits- Community support, participation, and donations- Frequent reporting- Vetted by GG
- Skype chats with beneficiaries- Monthly project reports on GG- Active participation on Facebook- Handmade pillow for becoming a major donor
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March 25 2:00 pm Starbucks
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GlobalGiving’s 2011 Calendar
• Use this calendar in conjunction with the Annual Online Fundraising Worksheet
• Get ideas for fundraising each month with the tips at the bottom of each page
• Consider important dates not included in the calendar
• Add these dates to your work
calendar!
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Trainings
• Monthly trainings
• Feb 16th: Level-Up with GG’s new Segmentation Plan
• March 23rd: Volunteer recruitment and management
• April 20th: How to Attract Recurring Donations
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Bonus Days
• GlobalGiving matches a percentage of each donation up until a certain donation amount
• March 16th, June 15th, October 19th
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Bonus Days• Give your donors advanced notice. • Send one or two reminder emails.• Promote Bonus Days through social media• Communicate the added value of their matched donation• Stress the importance of donating today• Share your organization's fundraising goal
for the Bonus Day• Emphasize the impact the donations will
have on the ground
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Recurring Donation Campaign
• May 2 – May 20
• Incentives for attracting 10 or more recurring donors
• Additional prizes for organizations that have the most recurring donations
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Recurring Donation Campaign• Understand the value of recurring donations:
Tools & Training Blog• Communicate the value of one year of recurring
donations (e.g. $40/month for 12 months will send a child to school for a year)
• Consider offering an incentive for signing up for a recurring donation (e.g. a book, a t-shirt, a necklace, etc.)
• Stress the approaching deadline and the need
to sign up now
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Photo Competition
• Photo submission: July 15 – August 1
• Voting: August 15 – August 26
• Submission & voting take place on Facebook
• Mobilize donors without asking for a donation
• Learn what makes a great photo
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Learn More
• Tools & Training Blog
• Project Entry System (PE)
• Facebook Group
• Newsletter
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Thank you!
Look for these resources on the Tools & Training Blog