IndustryLOB

1.2. SAP3. SAP?

1.2. SAP3. SAP?

MRO

/

53 2012 …2020

9.5- KPMG: C&EN Jan. 2009

2002 3740158

4

Source:US National Institute of Science &Technology (NIST Report, 2004)

9%

13%

6%26%

38%8%

EPC OEM

IT EPC*

Lanxess 4 2010indiaPRwire 2008-02-27

Dow 2011Chemical Week – Feb 4, 2008

?

?

?

/

MRO

MRO

MROMRO

EAM

MRO

/

1.2. SAP3. SAP?4. SAP

COO/CFO PMO

/

SAP

© SAP 2008 / Page 11

OEM

COO, CFO

MRO

/

/

COO/CFO PMO

Industry drives Value withReady-to-run Assets

“Many companies in asset-intensive industries suffer from ‘future shock’. They recognize theuntapped value inherent in their corporate assets but cannot access and deliver this value because ofa reliance on manual, data starved processes. Companies with significant investments in fixed,physical, and capital assets can no longer rely on outdated systems and processes to procure,maintain, repair, refurbish, and dispose of assets.”

Aberdeen Group

“

As an EPC we have to be efficient and consistent in our work process and provide training for ourstaff in those work processes in order to deliver high quality," explains Marc-Henri Cerar, informationmanager and engineering systems manger with AMEC Paragon Engineering Services (Houston,Tex.). "If we have a customer come in with their own specific requirements, that creates a learningcurve for us, which amounts to additional costs for us, making it difficult to be competitive in thatrealm."

Chemical Engineering April 1 2009

“

“ Kathryn Lust, department manager for Project Information Management at Mustang Engineering(Houston), agrees that as clients become more sophisticated, handovers are becoming more difficultfor EPCs. "Previously handovers weren’t complicated by information management requirements, butsince our clients have become more sophisticated, we’ve officially adopted information managementas a discipline here that focuses on handover, as well as sharing information during the life of theproject," says Lust.

Chemical Engineering April 1 2009

© SAP 2008 / Value Scenario in Detail / Confidential / Page 13

:

:

, …)

ERPERP

SAP

SAP

SAP

: SAP SAP (SAPPPM)

: SAP PPM SAP ERP SAP NetWeaver BI

: PPM

/

Asset Portfolio Management DrivesProfitability

“Better decisions under uncertainty require, for example, learning to track theeconomic value at risk in projects in real time and to tie this knowledge toprocesses that would help them escalate decisions to the proper levels quickly. ...companies that are developing new capacity at the high end of the cost curve, forexample, must focus on lowering costs in order to ensure the profitability ofprojects throughout all the phases of the economic cycle.”

McKinsey & Company, Global trends in energy, 2007

“

…today’s assets will still comprise a major part of a company’s total assets ten yearsfrom now, new assets will generate a growing portion of shareholder value fordecades to come. As such, R&D efforts should be directed toward bringingfinancial rewards mainly from innovative products that anticipate growing demandfrom changing demographics and human needs…

CHEMICAL INDUSTRY CHALLENGES “THE RISK OF NOT TAKING RISKS” CHEMICAL ADVISORYPARTNERS June 2006

“

32 4

Publish Forecast

1

KPIs

/

/

2

Publish Forecast

1

()

Online Demo

Asset Portfolio ManagementRPM for Oil & Gas (ID 010000005289) Demo Script

© SAP 2008 / Value Scenario in Detail / Confidential / Page 20

:

:

SAP

SAP

SAP

cFolders

SAP ERP PS)

: s

: ,

:

MRO

/

Competitive Advantage withCapital Project Management

Some companies approach every capital project as an isolated, individually tailoredundertaking and fail to align the contracting efforts of individual project teams withtheir long-term capital strategy…. Such mistakes generate missed opportunities,significant delays, and cost overruns in the hundreds of millions of dollars.

Yet a few asset owners, … are benefiting from better project designs, lower costs,and fewer delays—a significant source of competitive advantage. To gainefficiencies across a number of projects, these companies standardize theirengineering activities and modify boilerplate contracting models to adapt theeconomics of each project to their particular mix of skills and experience

McKinsey Quarterly June 2008

“

ERP.

21 3

* EPC: Engineering, Procurement, Construction

4

MRO

/

l

MRO

/

21 3

/

2D/3D

APIs SOAP

XML

:

l

MRO

/

21

MRO

3 4

© SAP 2008 / Value Scenario in Detail / Confidential / Page 27

:

:OEM OEM

*Engineering, Procurement, and Construction partner**Original Equipment Manufacturer

EPCs OEMs

ERP

EAM

SAP

ERPEAM

MRO

SAP

SAP

NRX Asset Center SAP ERPSAP ERP ERP

: NRX Asset Center

: SAP ERP EAM

OEM

Companies drive Value withAsset Information Management

“The Asset Center provides us with the mission critical functionality we require to collaborate withour suppliers, integrate with our internal document management systems, and meet customerspecifications for information migration into their business systems.”

Peter Staines, Manager, EPC Systems, Bechtel

“Asset information is a key enabler of ROA, and better management of asset information is themain priority in gaining control of assets. Information that is comprehensive, accurate andimmediately accessible enables people to make decisions faster and more accurately, leading tohigher availability and lower maintenance costs.”

Sid Snitkin , ARC Advisory

“

“Studies highlight the staggering losses that asset-intensive organizations suffer each year as aresult of poor asset lifecycle management and this has spawned new practices and technologysolutions,” said Sid Snitkin, vice president and general manager of Enterprise Advisory Servicesat ARC

ChemicalProcessing.com 03/04/2009

“

ERPOEM

21 3

OEM

ERP OEM

Asset Center

EAMEAM

EAM

SAP

AssetCenter

EAM

NRX SAPVIP

Asset Center

21

OEM

Executive Demo

Asset Information Management

Accelerate Operational Readiness

Asset Center ProcessOffline Demo

Offline Demo

1.2. SAP3. SAP?

1. SAP

2.

3.

4.

5.

SAP?

2. SAP

:

SAP

3. SAP

SAP ERP

Chemicals

Industry Business Scenarios

Financial Excellence and Best People & TalentStrategy, Financials, Controlling, Human Resources,Talent Management

Responsive Supply NetworksCollaborative Demand & Supply Planning, Logistics &Fulfillment Management, Manufacturing NetworkPlanning & Execution

Superior Customer ValueLead, Opportunity & Pipeline Management, Price andMargin Management

Product & Service LeadershipContinuous Product Innovation, Integrated ProductDevelopment, Embedded Product Compliance

High Performing AssetsManufacturing Visibility & Performance, OptimizeAsset Operations & Maintenance, Asset Safety &Compliance

Strategic ITNetWeaver Exchange Infrastructure, BI, Portal, MDM

4. SAP

SAP

30

(SRM)www.asug.com/Benchmarking/Overview

BusinessObjects

SAP’s Business Object

5. SAP

90%

SAP

SAP?

/

SAP

SAP

SAP 10

1. SAP

2. SAP

3. SAP

4. SAP

5. SAP

6. SAP

7. SAP

8. SAP

9. SAP

10. SAP

Use in addition to“Why SAP“ slide,see also speaker

notes!

© SAP2008 /Page42Thank you!

Your Single Point of Access to Dedicated Expertise andto Provide Feedback: Sales Advisory Services

Call Us:EMEA +49 / 6227 / 7-670 00APA +81 / 3 /3273-54 40Americas +1 / 888 / 7 27 72 74

Corporate Portal:Sales & Marketing WorkspaceSales Advisory Services

Interaction Center Web Client:https://skm.wdf.sap.corp/SAS_Interaction_Center/

Mail:sales.advisory@sap.com

For all your information needs in future, come straightto the SALES ADVISORY SERVICES:

Get help from and provide feedback to adedicated team of sales consultants, leveragingthe know-how of our global expert networkcomprising more than 800 experts worldwide.

Internal Use Only

Copyright 2009 SAP AGAll rights reservedNo part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changedwithout prior notice.

Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.

SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver, Duet, Business ByDesign, ByDesign, PartnerEdge and other SAP products and services mentioned herein as well as theirrespective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned andassociated logos displayed are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary.

The information in this document is proprietary to SAP. This document is a preliminary version and not subject to your license agreement or any other agreement with SAP. This documentcontains only intended strategies, developments, and functionalities of the SAP® product and is not intended to be binding upon SAP to any particular course of business, product strategy,and/or development. SAP assumes no responsibility for errors or omissions in this document. SAP does not warrant the accuracy or completeness of the information, text, graphics, links, orother items contained within this material. This document is provided without a warranty of any kind, either express or implied, including but not limited to the implied warranties ofmerchantability, fitness for a particular purpose, or non-infringement.

SAP shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from the use of these materials. This limitationshall not apply in cases of intent or gross negligence.

The statutory liability for personal injury and defective products is not affected. SAP has no control over the information that you may access through the use of hot links contained in thesematerials and does not endorse your use of third-party Web pages nor provide any warranty whatsoever relating to third-party Web pages

Weitergabe und Vervielfältigung dieser Publikation oder von Teilen daraus sind, zu welchem Zweck und in welcher Form auch immer, ohne die ausdrückliche schriftliche Genehmigung durchSAP AG nicht gestattet. In dieser Publikation enthaltene Informationen können ohne vorherige Ankündigung geändert werden.

Einige von der SAP AG und deren Vertriebspartnern vertriebene Softwareprodukte können Softwarekomponenten umfassen, die Eigentum anderer Softwarehersteller sind.

SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver, Duet, Business ByDesign, ByDesign, PartnerEdge und andere in diesem Dokument erwähnte SAP-Produkte und Servicessowie die dazugehörigen Logos sind Marken oder eingetragene Marken der SAP AG in Deutschland und in mehreren anderen Ländern weltweit. Alle anderen in diesem Dokument erwähntenNamen von Produkten und Services sowie die damit verbundenen Firmenlogos sind Marken der jeweiligen Unternehmen. Die Angaben im Text sind unverbindlich und dienen lediglich zuInformationszwecken. Produkte können länderspezifische Unterschiede aufweisen.

Die in diesem Dokument enthaltenen Informationen sind Eigentum von SAP. Dieses Dokument ist eine Vorabversion und unterliegt nicht Ihrer Lizenzvereinbarung oder einer anderenVereinbarung mit SAP. Dieses Dokument enthält nur vorgesehene Strategien, Entwicklungen und Funktionen des SAP®-Produkts und ist für SAP nicht bindend, einen bestimmtenGeschäftsweg, eine Produktstrategie bzw. -entwicklung einzuschlagen. SAP übernimmt keine Verantwortung für Fehler oder Auslassungen in diesen Materialien. SAP garantiert nicht dieRichtigkeit oder Vollständigkeit der Informationen, Texte, Grafiken, Links oder anderer in diesen Materialien enthaltenen Elemente. Diese Publikation wird ohne jegliche Gewähr, wederausdrücklich noch stillschweigend, bereitgestellt. Dies gilt u. a., aber nicht ausschließlich, hinsichtlich der Gewährleistung der Marktgängigkeit und der Eignung für einen bestimmten Zwecksowie für die Gewährleistung der Nichtverletzung geltenden Rechts.

SAP übernimmt keine Haftung für Schäden jeglicher Art, einschließlich und ohne Einschränkung für direkte, spezielle, indirekte oder Folgeschäden im Zusammenhang mit der Verwendungdieser Unterlagen. Diese Einschränkung gilt nicht bei Vorsatz oder grober Fahrlässigkeit.

Die gesetzliche Haftung bei Personenschäden oder die Produkthaftung bleibt unberührt. Die Informationen, auf die Sie möglicherweise über die in diesem Material enthaltenen Hotlinkszugreifen, unterliegen nicht dem Einfluss von SAP, und SAP unterstützt nicht die Nutzung von Internetseiten Dritter durch Sie und gibt keinerlei Gewährleistungen oder Zusagen überInternetseiten Dritter ab.

Alle Rechte vorbehalten.