planing and research

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Lixuan Wei Media Coursework

Transcript of planing and research

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Lixuan WeiMedia Coursework

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Preliminary

Using Photoshop and an image manipulation program, produce the front page of a new school or college magazine, featuring a photograph of a student in medium close-up plus some appropriately laid-out text and a masthead. Additionally I must produce a Photoshop mock-up of the layout of the contents page to demonstrate their grasp of the program.

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1. How old are you?

How old are you? 16

17

18 2. Are you male or female?

Are you male or female? Male

Female 3. What is your interest things?

What is your interest things? Music

Shopping

Reading

TV&Firm

Game

Other (please specify) 4. How many time you spend for study when you out school?

How many time you spend for study when you out school? 0-1

1-2

2-3

4-5

Other (please specify) 5. When you feel tired, how you refresh yourself?

When you feel tired, how you refresh yourself? Go out with friend

Listen music

Watch TV&Film

Play computer games

Other (please specify) 6. What is make you work hard in college?

What is make you work hard in college? Universtiy

Good life on future

Around self every one has work hard

Other (please specify) 7. Would you think hard study can change your future life?

Would you think hard study can change your future life? Yes

No

Maybe

Other (please specify) 8. Would you buy a school magazine?

Would you buy a school magazine? Always

Sometime

Never

Other (please specify)

This is a questionnaire for teenager who are between 16 to 18 years old. I want this questionnaire to make communication from me to them. Because I want know what they real think and how is their real life. This questionnaire doesn’t need writing name down, so they will answer as their real think.

When this questionnaire feedback, I will know a lot of information from them and understand how to make they feel interesting and which things they will be happy to enjoy.

Lastly I can use these feedback to start made my magazine, because I already know what are their interest things.

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This shows result of my survey monkey questionnaire.

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Audience profileWho is your target audience? Is it all sixth formers or a specific group?

My target audience is going to the males of 16 years old teenager who are still learning in sixth form. Of this people who are really want get good job and go to university in their future. They are spending time for learning when they after school, so I think they maybe will like to read something of learning method’s magazine.

What are their interests?

Of my result shows a lot of people are choose TV is their main interesting and lowest people are feeling reading is interesting. I will make an article base of TV programme, because the students they are feel that is main interesting so I want use TV to make them want to buy this magazine.

What magazines do they buy? How often?

They are sometime to buy the school magazine and no one is always to buy the school magazine, this shows they don’t like to spending money to buy lot magazine. So I make an article which is they feel really interesting. The article will always have different story at every week or every month. This is because 16 people always like the fresh things and news. If the magazine always talking about the something, they will don’t buy that magazine anymore. So I need give the difference story and news to make them like it and can’t leave it than will increases the number of people always buy the school magazine.

What socio-economic group are they?

They are students because they only 16 years old, so they are E level group of socio – economic. They will interesting about which job can make lot money and not to hard. Because they are students, they never have work before so they may want have a easy job and also have nice wages.

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TagI use this information for my tag is because it can link to my strapline.

MastheadMy masthead use ‘grow up’ is because the teenage are growing, this magazine can help them to grow up the right way.

Main image and

representation

I use this image is because I wanted to represent him as a successful person. This is connoted by his body language, facial expression and his clothing.

SplashThis is so that my audience knows who my subject is. It gives anchorage to the image. I used the stroke effect to make the text more powerful.

QuoteA short sentence of his speaking which is interesting and makes my audience interested in reading the article.

Barcode

Price

StraplineMy strapline talks about what schools are best and which skills can help students to study well.

PuffI use a shape of star use for my puff because it suggests to the reader that it is important.

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Original Photo

Magazine Cover

My original photo’s background was a wall and the colour is very dark. But my magazine cover is pure white background and colour is bright than the original. This is because I was used the Photoshop redesign of my original photo.

• Cutting out an image – I cut away all the background of my photo.

• Changing colour balance – I have increase the brightness of my model which makes his face clear and skin colour more natural.

• Cropping to medium close up – My original photo was small, I increased the size on my magazine because original size is not big enough for my magazine.

• Add a shadow of my model to make him look more strong and more powerful.

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EvaluationPhotoshop skills:  I have find difficult of clone stamp for using Photoshop because was difficult to find same colour on some image. I was make mistake of moving layers around because some time the layers became mixed. I have improved this by making my magazine.  

Magazine Cover:  My magazine was doing well but other people said I have to use colour which is for the teenager because my magazine cover's front colour is too child.My front colour and style was not fit my magazine’s theme because my magazine theme is about study, but my front style was too child so it is not fit my theme. People says my magazine model was wearing a grey colour coat and my front colour is too bright which is orange and yellow. So I can improve the front colour next time to make sure it fit my model clothes colour.

Research: My research was shows 16 years old young people and who are the male as most than I made my magazine theme is about 16s young males.  This is a reason of I choose a boy to be my model.

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Music Magazine

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My Target AudienceMy magazine will be aimed at music magazine and the audience will be face to young females who are age 16 years old to 19 years old. Also these young females should most have job and the percentage of ABC1 which is 75%. I have analysed magazine of Q, which is a really famous music magazine. Most young people they like to buy Q magazine is because they always have interesting news and always let people surprise. My audience will be similar to theirs and I also want my magazine have own style. I will choose the similar colour style to Q for my masthead and strapline.My audience might buy the 'Smash hits' because as my questionnaire feedback shows have many people choose Q magazine also have lot people they are choose 'Smash hits'. The 'Smash hits' also have many difference news and which is make younger girls feel interesting.My audience might interest of hip hop music style. Because as my questionnaire feedback shows have 80% people choose hip hop style for their loves music style. My questionnaire result was shown what is the audience like and what style news they may love

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QUESTIONAIRARE

This is a questionnaire for teenager who are between 15 to 21 years old. I want this questionnaire to make communication from me to them. Because I want know what type of music they love to listen and which singer they most love. When this questionnaire feedback, I will know a lot of information from them and understand how to make they feel interesting and which things they will be happy to enjoy. Also it can help me to design my music magazine because I can follow their answer to build my cover page and my story type.Lastly I can use these feedback to start made my magazine, because I already know what are their interest things.

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Results and explanation

15

16

17

18

19

20

21

0 1 2 3 4 5 6 7 8 9

Age of Re-spondents

Mojo

Top of pops

Q

We love pop magazine

NME

Smash hits

0 1 2 3 4 5 6

Magazine type

Music CD

Star's photo

MP3

Star's figurine

Tickets

0 1 2 3 4 5 6 7 8 9

Gift type

Listen music

Watch TV

Play game

Reading

Browse Internet

0 1 2 3 4 5 6 7 8 9

Hobby

Classical

Rock

Blues

Jazz

Hip HOP

0 2 4 6 8 10 12 14

Type of music

Rihanna

Eminem

Miley Cyrus

Luke Bryan

Bruno Mars

0 1 2 3 4 5 6 7 8 9 10

Favourites

Main image

Cover line

Mast head

8.5 9 9.5 10 10.5

Which part feel most interest

This results shows my target audiences is reader who are around 16 and 17 years old teenagers and most of them like to read ‘Smash hits’ and ‘Q’ magazine, this is help me to planning my magazine style need more like one of that two popular magazine. I find out their hobby and they are all love to listen music and watch TV, this is help me when I planning my magazine I can find the content which is they loved. The important information is I find out from the results which is they are most like Hip-Hop music, this influence my magazine’s theme.

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NME Audience Analysis

Have 73% males and 27% females love to read ‘NME’. This figures shows ‘NME’ audience are most of males. People who love to read ‘NME’ have average age which is around 25 years old. This shows that ‘NME’ audience is young men who around 25 years old.

People who love to buy the ‘NME’ have 73% in ABC1 group. This means that the ‘NME’ are most for rich people or people who have high level to read. Also the NME magazine have 26% reader who are students. NME’s readership is 411,000, which means have 411,000 people love to buy and read ‘NME’.

Have 80% of ‘NME’s readers feel the music are important part of life. This means they can feel interest from the music and from the ‘NME’. The NME magazine audience is younger people who are between 16-24's years old and people who want know a lot of new bands and share this news with their friends. This magazine is for people who like indie and rock music.

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Q Audience Analysis

Have 68.3% males love to read ‘Q’ magazine and 31.7% female love to read. This shows there audience which is most males. The age range shows people who’s age between 15 years old to 24 years old are mostly love to read ‘Q’. This means that this magazine is audience to young people.

Have 70% reader at ABC1 group, this means mostly high group people which are rich people love to buy this magazine.

Q’s souls readership is 69%. They have 377,000 people who only read ‘Q’. Q's audiences is younger and has more affluent than any others musical monthly. Have 97%readers rate Q as a quality magazine. Has information shows it outperforms competitors on measure such as best interview, writing and awards winning photography.

The Q magazine reader is a passionate music fan and they has high disposable income to spend on they self alone. This means that they have independent money can spend for buy the Q magazine. Also is highly savvy to digital technology and they are keen social networker and uses online services to enhance his social life. For example they may used Facebook to read many of Q magazine's review from other reader. This social network can help reader has good understand about the Q magazine. Though a hugely passionate music fan, this is not to the detriment of their other interests which is film, gaming, sport, TV and comedy.

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Masthead

Puff

Main image

Price, barcode and date

Splash

banner

Strapline

Quote

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NME Magazine Cover Analysis

The ‘NME’ magazine has 73% reader are males and they all around 25 years old. This means that ‘NME’ magazine audience most is young males. On this magazine cover, Rihanna looks really fantasy and magic because a bird which is have full body of blue diamond sit on her left shoulder. The bird colour is same as Rihanna’s make up. This will let she looks more different and mystery. Because in the human world never have diamond bird, so a diamond bird is sitting on her shoulder is like this bird is surrender to her. She also shows music world is never the same, its same like myth world. In music world you never get bored and never have same news. This links to NME’s audience because they always love indie music which means they do want every thing be same and bored. They want novel news and unique style news.

She have a really thick make up which means very colourful. She used azure and bright pink for her eye shadow. This is because that bird which is sitting on her shoulder have navy diamond cover full body. She used same colour with bird’s for eye shadow because this will shows they are from same world.

This magazine has used pink front written ‘RIHANNA’ for strapline which is same as the masthead. Her lips also is pink colour can link to strapline to make whole image very coordination. She wearing a pure black T-shirt, if use other front for strapline will broke this image’s sense of harmony. Also because in this magazine cover front only used three colour which is pink, white and black. The strapline is use her name as big front is because she is most famous singers, people who loved music all know who are she and they want to thorough understand she. When reader see her name as big for strapline will increase their interest of this magazine.

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Q Magazine cover Analysis

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First Mock-up of cover

My music magazine will follow Q magazine style, because their typesetting is very interesting.This mock-up is imitate Q magazine to build up.

Masthead- Need bigger than other front and live at top left

Puff - Next the main cover star.

Main picture- Mast be full size, need full head and half body or whole body.

Strapline- Big front to show the cover star's name and her speak.

Headline - biggest star and news.

Barcode price

Banner- Top of the magazine cover

strapline

My main picture will use my photo, because I know which style is suitable my magazine, also because I’m a different national students could to cause reader feel interesting.

The main story of my magazine could be ‘how I can step by step walk to the music peal’

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Second Mock-up of coverMasthead

Puff

QuoteQuote

Strapline

Strapline

Barcode price

Main image

Splash

For this mock-up, I didn’t imitate Q magazine.

The cover star I will chose students who are look like very fashion and excellent learning.

For this magazine main story I will write about ‘ How she can let fashion, pretty and clever as one’. This story will influence reader to feel interesting because nobody do not want oneself be successful.

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Q Contents analysis Main imageThe main image has enlarge part of picture. This will give visual impact because this image is interesting and mystery. Reader will feel really curious and be excited.

Title - The contents title look very formal. Its have used their masthead in front and as same size as black block of ‘CONTENTS’ to make title is clear and easier. The overall effect to title to build up its formal.

Page number - The page number all used red texts box and white number inside, this is link to the name of magazine ‘Q’. Its help the magazine stand out, easier and clear to readers.

This magazine ‘Q’ target audiences is people who are really open minded and enjoy music. Its aimed at women around 18-25 years old.

The contents page is clear and simplistic, this contents page is ‘Q’ classic style which is always clear and simple.

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NME Contents analysisTitle - The contents title of this ‘NME’ is shock reader’s eye and remind them name of this magazine. Also ‘THIS WEEK’ is influences reader’s mind because people who are love music and they always want know latest news.

Main cover line- This main cover line have used different articles to build more clear and easier for readers.

The magazine have used as same colour as black bold for all text. This is good because reader will easy to find out what they want.

This magazine’s graphic features is different compare with ‘Q’, this is used which appeal to the target audiences and give this magazine a more fashion, also it give youthful feel to audiences.

Main picture- This magazine have choses a image which is of two men. The magazine look ancient but not missing fashion element. When reader see this image will cause them to feel curious because it really different.

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Contents Page Mock-UpTitle - ‘Melody CONTENTS’ for my magazine contents page title. This is because I want my magazine is imitate ‘Q’ and their contents page style is very formal also it get most audiences high comment.

Main page - My main page will chose a enlarge image. Because the enlarge image can shock reader’s feel to stand out also it easier for reader to see.

Features - My ‘Features’ will follow ‘Q’ magazine raw in top right which is under the title. This is because that will more clear and easier for reader to find out.

Second imagePage number and contents

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Double Page Spread analysisMain imageThis double page has use very big image and which is up a whole page also touch to the second page. This will let the mise en sense as really powerful which is impact reader’s eyes.

BackgroundThe background used a ‘USA’ as really big font. This is link to the main image because the that lady is sitting on a USA flag. This is help reader to quickly know who are she and where she come from. Also this font has touch to the second page because it need symmetry with main image.

First letterThe first letter is black and using really unique style font. This will affect to the audience because reader will think really nicely as sight and feel noble of this. The first letter use this black special font is upgrade whole page level and let reader can focus as reading the text.

ColumnThe column are structured well and really neat. Which means there have space between each one. This is effect the whole text upgrade and fun. Because if not use column to spread text than will make it so bored and influence reader stop reading.

Feature tittle The tittle also used mature and novel font. This is link to the first letter and image. It will effect the audience first impressions of she is noble and dignified. Also it shows what style of her music. This could help reader to quickly know what she like and what her song like.

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Double Page Spread analysis

Main imageThe image takes up to whole page because use big full image can outstanding Lady Gaga ‘s strange style. Audience who love Lady Gaga is because she always take the unusual route. This image can effect readers very excite.

BackgroundThe background are used pure white because reader will more focus as the texts. Because Lady Gaga is really mystery and she is like a mysterious cave, people want thorough walk into her world. The white back ground can give reader enough zone to focus on text. Also they used big red ‘L’ to cover second page next by her photo. This is effect reader to excitement.

First letterOn second page has use two simple black font which is ‘S’ and ‘L’. This is used to spread text. Which means when they talk about another topic they used big first letter to spread. This can effect audience easy to read text and clear spread information.

ColumnOn this page used column to spread the whole texts. This is because if give up full page of text will make people fatigue to reader and also no many people have patient to reader full page of text. But they used column to spread it could effect audience can relaxed to read which means increase their interest to finish read this text.

Feature tittle The tittle of this page also used simple and small font. This is link to the first letter and shows on this double page is more important at text.This is effect audience who are really want know her story and her news. They just need focus on the main text.

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Double Page Mock-UpCrosshead - For my crosshead I chose put here because my magazine want to similar as ‘Q’ and their double page style look like this.

I will use a big capital letter for base of my main text because of ‘Q’ magazine double page they always used big capital letter for the text to build up.

Background - For the background I will chose pure white for it. Because it white can outstanding the image and text to make reader more focus on read text.

Text - My text content will used interview of my double page star. Because reader could want to know the world of star and feel it really interesting.

Main image - My image will use my model’s single photo. Because I need my image to link my text, my text is interview my page star so the image should focus on she.

Text box - I will put a small text box with middle front which is on the same page with my image, in the box I will use a sentence which is from my model. Because when reader see the image they also can see that text will increase their interest.

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Masthead analysisThis masthead is from ‘Q’ magazine, it have unique style which is a red square for the base and a capital letter of Q. This style could guide interest from reader who are middle class or high class.

This masthead is from ‘BBC’ music and ‘BBC’ have used their classic style and different style front of ‘u’. This masthead also is guide interest of middle class group.

‘NME’ have used 3 classic colour for the masthead which is red, black and white. This three colour collocation together make audiences feel fashion and interest. This masthead shows right colour collocation together can expression their magazine’s theme.

The ‘Billboard’ is a fashion masthead, because it really have colouring and front style look like very leisure. This type masthead have shows their magazine target audiences most is young adult, because they like everything new and fashion.

This masthead is likeness ‘Q’ magazine, ‘VIBE’ have used red colour for background and bold front. It look like simple and generous, this shows their magazine is both gender aimed.

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Planning MastheadI chose my masthead like this because it look like the ‘Q’ magazine and my music magazine theme is pop music. I think this masthead can expression the pop music’s feeling which is tenderness and quiet also fashion.

MelodyI chose my masthead (Aharoni) like this because its bold and clear, it can make easier for read to see. A pop music always lead people’s mind to high level, this means that pop music is head of fashion and I chose this style of my masthead because they look like simple and generous.

MelodyI chose my masthead like this because it look like very official. Pop music is different between other types music, it always lead listener’s mood. My masthead use this official front is because it simple and easier for reader to understand what style of my music magazine.

Melody

I chose my masthead like this because it look like very fashion, it have different style compare with others. Pop music have a lot of different form, it could be official, could be tenderness also could cheerful. This masthead can arouse reader’s enthusiasm and enjoy my magazine.

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Strapline analysis

Main strapline -This magazine have use big front of cover star’s name for main strapline. Because when reader see the cover star could want to know something about she, so if use her name for main masthead and add her speak will increase reader’s interest.

Second strapline - This magazine have used three strapline to build their style, it easy for reader to find theme of this magazine. Because when reader see the cover page, they will not careful to read all small detail. But this cover page have used form of strapline to shows their story in the cover page to make reader easy to understand also lead whole page more powerful.

Third strapline - This strapline used puff to collocation with it, different form with other strapline to prominent the magazine theme.

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Strapline Plan I will chose this strapline for my magazine cover page, because it look like more interesting and not boring. When reader see this on the cover page, it will cause their interest because it different with other normal strapline.

LXUAN‘I’m not a genius, I keep trying…

IN THE MUSIC WORLD I ACHIEVE MY DREAM...”

I will chose this strapline style for my main strapline, because it use biggest front to shows name of cover star. Also it look like simple and generous, when reader see the strapline like this will easier for them to understand what this magazine main detail and will feel interesting.

I will chose this strapline style for my magazine cover because it look like very 3D and it build up the feeling. This is easier for reader to find the important content of my magazine. Also this strapline will impact reader’s feel and build whole magazine more powerful.

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Process of my images

These images is the initial idea for my magazine cover, contents page and double page. When I process my magazine I find out which images are most suitable my magazine theme. The final image that is one of these shown.

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Magazine cover pageHere are some images which is I took before and shows on last page. I think these image is suitable my magazine theme also it can build my magazine have most professional.

I have chose this image is because she wearing formal and with glasses. It can cause my magazine have stand out and build tension of formal. The only thins I need to do is use Photoshop to remove the background and enlarge the image.

I have chose this image as final for my magazine cover. Because this image have mixed which is formal and cute. A music magazine could have protean, this means that it need as same time have formal element and fashion. So I chose this image for my final cover page, it will make my magazine more professional.

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Content Page

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Cover Page

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Double page

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EVALUATION

http://prezi.com/zhjcsdh4pezf/?utm_campaign=share&utm_medium=copy&rc=ex0share

My evaluation are using PREZI program to created.