Store Design And Visual Merchandising Of Planet Sports Stores

Is one of India's leading business houses with multiple businesses spanning across the consumption space.

The Future Group operates through multiple verticals including Future Retail (encompassing all lines of retail business), Future Capital (consumer finance, insurance and investment advisory), Future Brands (all brands owned or managed by group companies), Future Space (development and management of retail real estate), Future Logistics (management of supply chain and distribution) and Future Media (development and management of retail media spaces).

The group’s flagship enterprise, Pantaloon Retail, is India’s leading retail company.

Operates through 10 million square feet of retail space, has over 1,000 stores, is present in 61 cities and 65 rural locations in india and employs over 30,000 people.

Big Bazaar, Pantaloons, Food Bazaar, Central, Planet Sports, E zone, Collection i, Brand Factory and Home Town are some format operates by future group

VISION“Deliver Everything, Everywhere, Every time to Every Indian Consumer in the most profitable manner.”

MISSION“We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development.We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments – for classes and for masses.We shall infuse Indian brands with confidence and renewed ambition.We shall be efficient, cost- conscious and committed to quality in whatever we do. We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful.”

Was started in India by Mr. V.P. Sharma in 1999 under planet retail.

In 2005 pantaloon retail India ltd. Picked a 49% equity in the company

Planet sports heightened the level of sports retail with its unique formula of merchandise mix, competitive prices, excellent service, and welcoming ambience.

At present, planet sports has the licensing rights for sportswear brands Wilson, Converse and Speedo.

At present, there are 45 planet sports stores across the India.

ORGANIZATIONAL STRUCTURE OF PLANET SPORTSCEO

GM

Visual Merchandi

ser

Head Merchandi

ser

marketing manager

marketing executive

s

Brand Manager

Merchandiser

Brand Executi

ve

Area Manager

Store Manager

Sales Executives

CFO

Sr. Account Manager

Account Executives

BRAND MIX

Ajile

APPARELS

FOOTWEAR

EQUIPMENTS

SWIMWEAR

ACCESSORIES

MERCHANDISE MIX

Store design and visual merchandising

EXTERIOR DESIGN-

Exteriors show the current theme of the store and promotions available at store.

The store marquee and store frontage also play an important role in influencing the perception of consumers about the store.

The storefront is the next factor which influences the customer.

Store Design

Store DesignAt planet sports stores normally the starlight

fronts are used, which are parallel to the sidewalk or the footpath.

Store Design

INTERIOR DESIGN-

STORE LAYOUT

Store Design

Planet sport stores layout is basically grid layout. It contains long gondolas of merchandise and aisles in a repetitive pattern. This layout is done for more of the store’s convenience and the need to get a lot of product out on display.

ADVANTAGES-Effective Use of Space Inviting Customers InteriorsSimplify the inventory maintenance.

Space planningAt planet sports store, space planning is a

very important element of the store designIt has more than 13 brands in its brand

portfolio and allocation of space to every brand is really a challenge.

Planet sports adopt cross-mix merchandising, which enables customers to visualize how various products would look together

A display table is located in middle of the store floor, displaying all fresh arrival and promotional products

ATMOSPHERICS

Atmospherics

Store Atmosphere

Scent

Color

SignsLighting

Music

Warm versus cool colors – attract/ hurry vs. relax; value vs. prestige

Most direct effect on emotions and memory

Easily changed - match demographics, influence shopping mood & crowd control

Pop merchandise, set a mood, downplay unsightly areas, show accurate color

Inform; draw attention, highlight merchandise, dramatize, decorate

VISUAL COMMUNICATIONCoordination of signs and

graphics with the store’s image

Informing the customerUse signs and graphics as

propsKeep signs and graphics

freshUse appropriate typeface on

signs

LIGHTING•DIRECT SPOTLIGHTS ON THE UPPER HALF OF THE WALL (AVERAGE EYE LEVEL).•LIGHT FOCAL AREAS (FRONTAL PRESENTATION, MANNEQUINS DISPLAYS)•ALWAYS REPOSITION LIGHTING AFTER MERCHANDISE AND DISPLAY CHANGES.•NEVER DIRECT SPOTLIGHTS AT BLANK WALLS OR FLOOR.•CHANGE BURNT OUT LIGHT IMMEDIATELY.

COLOURPlan of action for colors at Planet

Sports –It is the responsibility of the store manager to ensure that the same color story is followed throughout the store.

The same color story has to be followed inWindowsNesting tableSlat walls+apparel gondolas.

Flooring and CeilingPlanet sports normally use flooring which gives the store an attractive look and easy to maintain

They use square tiles which give the store a decent look.

MERCHANDISE DISPLAY Rules for Display Planning at planet

sports-

1. Help the eye in finding the focal point of the display easily.2. Limit the number of competing elements in the display.3. Give the display one dominant theme.4. Use contrast and rhythm to add life to the colors and proportion.5. Select display props and material having some connection with the exhibited product.6. Do not allow the display props and materials to take up most of the best space in the window.7. Avoid anything that conflicts with the sales message.8. Use colors appropriate to the season.9. Do not mix the styles.10. Relax and see if the display sells

DISPLAY WALLS OF VARIOUS BRANDS

ADIDAS WALL

PUMA WALL

CONVERSE WALL

NIKE WALL

DISPLAY OF MERCHANDISE CATEGORY WISE

EQUIPMENTS

GOLF

Fixtures For apparels, planet sports utilize the straight rack, four way gondolas and steel hooks.

The shoe tray is commonly used as wall fixture for shoes. This is made up of hard transparent plastic.  

To display the accessories, equipments and swimwear we use single steel rods and waterfall hangers.

MANNEQUINS

DISPLAY OF MERCHANDISE ON MANNEQUINS CAN BE OF TWO TYPE-USE OF CURRENT THEMEUSE OF FRESH ARRIVAL AT STORE

CONCLUSION AND RECOMMENDATION

Design is fast becoming a differentiating factor in retail. The store design and layout tells a customer what the store is all about

Planet sports image is a high class retailer of sports merchandise and it can be seen in its store designs and visual merchandising.

Stores visual merchandising present color and concept .

Coordinate merchandise and create an exciting shopping experience for the customer.

they don’t use any type of scent. For a good shopping experience aroma is also an important tool. They must use it in their stores.

Stores should be focused towards a particular specified theme and efforts must be done to convey the same through employees’ uniforms.

Special attention should be given towards store symmetry