Planet 9 Agency - 5 Digital Trends Hotting Up In 2013
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Five Trends – creeping & cresting & what to do
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5 digital trends that are cresting in 2013 and which one to pick off and focus on.
Transcript of Planet 9 Agency - 5 Digital Trends Hotting Up In 2013
Five Trends – creeping & cresting & what to do
5 facts to be aware of in 2013
1. Absolute convergence of Social, Local & Mobile
• Evangelists build brands
• Use them to spread your messages at light speed, with authority
• Ambassadors know
ambassadors • Your social media is starving
• The brand Ambassadors will help you feed it
2. Ambassadors – the new Brand Managers
3. Big Data drawing insight from new sources
• 10% is structured, 90% is unstructured • It’s primarily ‘human information’
– Emails – Videos – Posts / tweets – Call centre transcripts – Et al
• Name, address, email address are hygiene • Transaction data is merely factual data
• Big Data spots early trends & insights
User-Driven
Demand Creation and Reputation
Technology
Value-Added Content
4. Content/Inbound Marketing will rule supreme
• Macro economic factors
• Internet empowers • Savvy shoppers
• Deals = shared/encouraged
• Shrewd is the new lavish
5. Cost considerate customers
Hmmm…
…so
Where should I start?
– 1. Spend more on advertising / media • Bigger cheque book
2. Get smarter with what you’ve got • Website • Content
Two options…
84.8%%increase%
60%$
70%$
60%$
View$your$promo0on$
Decide$to$buy$
New$Sales$
110,000$
66,000$
46,200$
27,720$
Visitors$to$your$site$
Normal +10% each step
15,000$
50%$
30,000$
60%$
100,000$
50,000$
50%$
View$your$promo0on$
Decide$to$buy$
New$Sales$
Visitors$to$your$site$
Standard%Conversion%Model%
“Take everything you do and improve everything by one percent”
Zero in on Content Marketing
Content Marketing = increased leads & sales
It doesn’t take long and you’re doing some already!
Reuse is permitted – continual replication is not
Starting point is an audit / review to plan next steps
Source: www.ZooberTraining.co.uk
• Driving more from what you’ve got now
• Being Social, Local & Mobile – being authentic
• Targeting social data as well as the classic stuff
• Recruiting external spokespeople
• Your customers - because they are always getting smarter!
For 2013 focus on…
• There are big ideas coming this year • Use the ones relevant to your business & customers only • Be useful, timely and relevant – always • Kick-off with a review • Get busy planning & executing
Summary
