Ursuline Ursuline Academy’sAcademy’s

FutureFuture

CHANGE!CHANGE! To become different, or make To become different, or make

something different.something different. Substitute or replace Substitute or replace

something.something. To pass from one state or To pass from one state or

stage to another.stage to another.

CHANGE!CHANGE! Definition of insanity:Definition of insanity:

– Doing the same thing over Doing the same thing over and over and over again, and over and over again, and expecting a different and expecting a different result.result.

Benjamin FranklinBenjamin Franklin

MarketingMarketing 101 101

Better Mousetrap TheoryBetter Mousetrap Theory Better Path TheoryBetter Path Theory Start with an external & Start with an external &

internal audit - Researchinternal audit - Research Why start with a Marketing Why start with a Marketing

PLAN?PLAN?

Why a PLAN?Why a PLAN? Documents our effortsDocuments our efforts List haves, needs, how to get List haves, needs, how to get itit, and , and

how we will account for how we will account for itit Demonstrate action to be takenDemonstrate action to be taken Organize stepsOrganize steps Define issues, the market & vehiclesDefine issues, the market & vehicles Demonstrate management expertiseDemonstrate management expertise

Survey ResultsSurvey Results UA provides UA provides

Quality Catholic EducationQuality Catholic Education Family Oriented, friendlyFamily Oriented, friendly Tradition of Service…Tradition of Service…ServiamServiam Small class size = intimacy & Small class size = intimacy &

attentionattention

Our MissionOur Mission

Ursuline AcademyUrsuline Academy strives to strives to create a nurturing community create a nurturing community where students are challenged where students are challenged

to develop intellectually, to develop intellectually, personally, spiritually and personally, spiritually and socially in an environment socially in an environment permeated by the motto…permeated by the motto…

SERVIAMSERVIAM..

S. W. O. T.S. W. O. T.

S.S. W. O. T. W. O. T. Strengths:Strengths:

– Academic excellenceAcademic excellence– School traditionSchool tradition– Family, neighborhood Family, neighborhood presence presence

– Small class sizeSmall class size– Buildings and groundsBuildings and grounds– SCI/Benedictine relationshipSCI/Benedictine relationship

S.S. W. W. O. T.O. T. Weaknesses:Weaknesses:

– Old building needing repairOld building needing repair– Lack of sports presenceLack of sports presence– Staffing uncertaintyStaffing uncertainty– Rumors of closingRumors of closing– Low stakeholder participationLow stakeholder participation– SCI/Board of directorsSCI/Board of directors

S. W. O.S. W. O. T.T. Threats:Threats:

– Shrinking elementary class Shrinking elementary class sizessizes

– CompetitionCompetition– Lack of fundraising historyLack of fundraising history– Financial instabilityFinancial instability– Low stakeholder participationLow stakeholder participation

S. W. S. W. O.O. T. T. Opportunities:Opportunities:

– College credit program (4+1)College credit program (4+1)– Student/teacher relationshipStudent/teacher relationship– Student growthStudent growth– Market confidenceMarket confidence– Marketing expertiseMarketing expertise– Tradition/passion for UATradition/passion for UA

Fundraising GoalFundraising Goal The school needsThe school needs Purpose of raising the Purpose of raising the

fundsfunds– Our Our VISIONVISION

Set by board/managementSet by board/management

The VehiclesThe Vehicles EVENTSEVENTS

– Definition of insanityDefinition of insanity– Complete or well-rounded Complete or well-rounded development plandevelopment plan

The VehiclesThe Vehicles Annual Campaign – EventsAnnual Campaign – Events Major GiftsMajor Gifts Planned GiftsPlanned Gifts Capital CampaignCapital Campaign Advertising/PRAdvertising/PR

ParticipationParticipation Alumni AssociationAlumni Association Booster ClubBooster Club Parent AssociationParent Association Students/AmbassadorsStudents/Ambassadors CommunityCommunity

What Can We Do?What Can We Do? Take a hard look at EVENTSTake a hard look at EVENTS Better schedulingBetter scheduling Volunteer membership driveVolunteer membership drive Broaden our world of influenceBroaden our world of influence TagTee.comTagTee.com Utilize our strengths - FacilitiesUtilize our strengths - Facilities

Organizational RolesOrganizational Roles

Clearly define the purposeClearly define the purpose Focus on activities that support Focus on activities that support

the stated purposethe stated purpose Attention to both internal and Attention to both internal and

external forumsexternal forums Recruitment and organizational Recruitment and organizational

systemssystems

Promote UAPromote UA Advertising/PR CampaignAdvertising/PR Campaign Theme: Theme: Take Another Look Take Another Look

at Ursuline Academy at Ursuline Academy ORORWhere else can you earn Where else can you earn college credits while college credits while attending attending

high school?high school?

EndowmentsEndowments Giving through the Giving through the Sangamon Sangamon

County Community County Community FoundationFoundation– Methods of supportMethods of support

Unrestricted fundsUnrestricted funds Scholarship fundsScholarship funds Field of interest fundsField of interest funds Organization endowment fundsOrganization endowment funds Designated endowment fundsDesignated endowment funds Donor-advised fundsDonor-advised funds