Plan Outline(1) (Copy)
description
Marketing Plan
Transcript of Plan Outline(1) (Copy)
MARKETING PLAN OUTLINE
MARKETING PLAN OUTLINE
I. EXECUTIVE SUMMARY
II. MISSION STATEMENT
III. SITUATION ANALYSIS
A) MARKET SUMMARY INDUSTRY ANALYSIS
B) ENVIRONMENTAL ANALYSIS
C) SWOT
D) COMPETITION
IV. MARKETING STRATEGY
A) OBJECTIVES
B) TARGET MARKETS
C) POSITIONING
V. MARKETING MIX
A) PRODUCT
B) PRICE
C) PROMOTION
D) DISTRIBUTION
VI. FINANCIALS
VII. CONTROLS
A) IMPLEMENTATION
B) CONTINGENCY PLANS