Plan for Success: Create a Social Media Plan for 2015
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Transcript of Plan for Success: Create a Social Media Plan for 2015
Creating a
PLAN
Pay to PLAY
TRACK
Identify your
GOALS
TARGET your fans
Know your audience
Who are their FRIENDS?
What do they
ENJOY?
Where do they HANG OUT?
Tap into other NETWORKS
Local listings
& SEO
Google Plus
Google Plus: optimize your listing
300M+ Instagrammers
70M+ photos and videos shared each day
300M+ Instagrammers
70M+ photos and videos shared each day
In 2012, only 54 percent of measured brands had an Instagram account versus 86 percent brand participation in 2014.
The tipping point
Optimize your listing
Optimize your listing
Optimize your listing
Optimize your listing
Optimize your listing
Rise of niche, one-to-one networks
Snap
chat
Remember
Email marketing
Direct mail marketing
Create VALUE
“Pages that post promotional creative should expect their organic distribution to fall significantly over time.” (http://on.fb.me/11cJMb9)
How to respond
Be meaningful, informative, entertaining, exciting.
Be meaningful, informative, entertaining, exciting.
Be meaningful, informative, entertaining, exciting.
Be meaningful, informative, entertaining, exciting.
Create VALUE
Set posting FREQUENCY
Timing is everything
ENGAGE your audience
Content development
Run
cont
ests
Twee
t-to
-quo
te
Ince
ntiv
ize
plat
form
s
Com
bine
with
em
ail
Feat
ure
empl
oyee
s
Show
som
e lo
ve
Crow
dsou
rce
cont
ent
Ad budgeting
Adding Facebook Ads to paid search campaigns improved performance with an average 19% increase in total conversion and an average 10% decrease in cost per acquisition (than with paid search advertising alone).
Kenshoo, "The Facebook Added Value Series: Volume 2," June 2014
Social advertising
Social advertising
Social advertising
Hypertargeting
Ad objective: Promote your Page
Ad objective: Boost your posts
Set demographic parameters
Facebook Custom Audiences
Set a budget
Facebook ads provide the lowest cost per 1,000 impressions ad in history. They average around $0.25 per 1,000, which is only 1% of the cost of TV.
Facebook ads provide the lowest cost per 1,000 impressions ad in history. They average around $0.25 per 1,000, which is only 1% of the cost of TV.
Facebook ads provide the lowest cost per 1,000 impressions ad in history. They average around $0.25 per 1,000, which is only 1% of the cost of TV.
How to measure
Measure your success
Measure your success
Create VALUE
KEEP GOING
Moving Targets Social Media Programs
Heads Up ($279)
• Facebook: 3 posts/week
• Twitter: 5 posts/week
• Google Plus: 3 posts/week
• Reputation management
on 3 additional networks
• Quarterly contests
• Facebook: 4-7 posts/week • Twitter: 10-15 posts/week • Google Plus: 4-7 posts/week • 3 additional content networks (e.g. Instagram): 3 posts/week • Reputation management on 5 additional networks • Monthly contests • Includes $100/mo. in Facebook ads
Happy Face ($579)
• 2 social media strategists • Monthly progress reports
• Eblasts and flyers to promote web presence
All plans include: • Google My Business monitoring and reviews • Yelp monitoring and reviews • $99 additional locations
Contact us
Be known. Be heard. Be seen.
800.926.2451 MovingTargets.com
[email protected] [email protected]
facebook.com/MovingTargets.MT
