Placing Marketing
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Transcript of Placing Marketing
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7/25/2019 Placing Marketing
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`
PRO
DUC
ER
CON
SUM
ER
02/09/16
PLACING
INDIAN INSTITUTE OF MANAGEMENT
IIMRAIPUR
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Placing I! " C#ann$lManag$%$n&
MANOJ HRAHUL KHEDKAR
RISHIRAJ SINGH ASHIYA
SHAHUL HAMEEDVAMSY KRISHNA
IIMRAIPUR
INDIAN INSTITUTE OF MANAGEMENT RAIPUR
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AGENDA
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
CONCEPT
C.ANNELS
TPES
ROLES
FUNCTIONS
SELECTION
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DISTRIUTION
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
CONCEPT
C.ANNELS
TPES
ROLES
FUNCTIONS
SELECTION
I& i( '$n$' a( $management *+ allac&i3i&i$( 4#ic# +acili&a&$movement an' co-
ordination *+ (),,l5 an''$%an' in c-$a&i*n *+ &i%$,lac$ )&ili&5 in g**'(
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DISTRIUTION
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
CONCEPT
C.ANNELS
TPES
ROLES
FUNCTIONS
SELECTION
I& i( $ A-& an' Sci$nc$ *+determining -$)i-$%$n&(ac!iring $%di"tri#!ting $% an'
nall5 maintaining$% inan *,$-a&i*nall5 -$a'5c*n'i&i*n +*- $i- $n&i-$ li+$
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TPES OF DISTRIUTION
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
CONCEPT
C.ANNELS
TPES
ROLES
FUNCTIONS
SELECTION
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C.ANNELS
T#$ $at% -*)g# 4#ic#g**'( an' ($-3ic$(&-a3$l +-*% $ vendorto t%e con"!mer *-
,a5%$n&( +*- *($,-*')c&( &-a3$l +-*% $c*n()%$- &* $ 3$n'*-
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
CONCEPT
C.ANNELS
TPES
ROLES
FUNCTIONS
SELECTION
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C.ANNELS
CONCEPT
TPES
ROLES
FUNCTIONS
SELECTION
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
MANUFACTURER
MANUFACTURER
MANUFACTURER
CUSTOMER
CUSTOMERRETAILER
RETAILER
7.OLESALE
RCUSTOMER
MANUFACTURER
RETAILER7.OLESAL
ERCUSTOMER
AGENTS
C.ANNELS
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C.ANNELS
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
MANUFACTURER
CUSTOMER
MANUFACTURER
CUSTOMERRETAILER
LE8EL0
LE8EL1
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C.ANNELS
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
MANUFACTURER
RETAILER7.OLESAL
ERCUSTOMER
LE8EL2
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C.ANNEL FLO7
G**'(/ S$-3ic$(
Pa5%$n& +*-G**'(/R$&)-n(
In+*-%a&i*n
FOR7ARD
AC7ARD
OT. 7AS
CU
STOMERS
C
OMP
ANMANUFACTURER
C.ANNELS
CONCEPT
TPES
ROLES
FUNCTIONS
SELECTION
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
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INTERMEDIARIES
C.ANNELS
AGENTS
DISTRIUTORS
RETAILERS
7.OLESALERS
INTERMEDIARIES
Lin&" $rod!cer" &* *$-in&$-%$'ia-i$( *- $ )l&i%a&$:)5$-;
'romote( "e))( and ma&e-avai)a#)e a g**' *- ($-3ic$-*)g# c*n&-ac&)al
a--ang$%$n&( *- ,)-c#a($ an'-$(al$ *+ $ i&$%;
Eac# in&$-%$'ia-5 receive"t%e item at one $ricing
$oint and move" it to t%e
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AGENTS
An in'$,$n'$n& in'i3i')al *- c*%,an5 'rimar+ "e))ing arm *+ $ ,-*')c$-
an' -$,-$($n& $ ,-*')c$- &* )($-(;
Ag$n&( &a
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7.OLESALERS
Inde$endent)+ o,ned rm" a& &a
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DISTRIUTORS
Di(&-i:)&*-( *nl5 ca--5 com$)ementar+$rod!ct lin$( $i$- P$,(i *- C*
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RETAILERS
A retai)er ta&e" tit)e &* *- ,)-c#a($( ,-*')c&(+-*% *$- %a-
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TPES
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
CONCEPT
C.ANNELS
TPES
ROLES
FUNCTIONS
SELECTION
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INTENSI8E
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
CONCEPT
C.ANNELS
TPES
ROLES
FUNCTIONS
SELECTION
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SELECTI8E
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
CONCEPT
C.ANNELS
TPES
ROLES
FUNCTIONS
SELECTION
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E@CLUSI8E
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
CONCEPT
C.ANNELS
TPES
ROLES
FUNCTIONS
SELECTION
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ROLES
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
CONCEPT
C.ANNELS
TPES
ROLES
FUNCTIONS
SELECTION
PROMOTION
NEGOTIATIONINFORMATIO
N
ORDERING
P.SICALPOSSESSION
RIS TAING
FINANCING
TRANSFEROF TITLE
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PROMOTION
Ma-
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PROMOTION
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
PROMOTION
NEGOTIATIONINFORMATIO
N
ORDERING
P.SICALPOSSESSION
RIS TAING
FINANCING
TRANSFEROF TITLE
ROLES
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NEGOTIATION
In&$-%$'ia-i$( *-%i''l$%$n negotiate$rice"an' *$- &$-%(
an' c*n'i&i*n( :$&4$$n:)5$- an' ($ll$-;
N* (al$ can &a
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NEGOTIATION
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
PROMOTION
NEGOTIATIONINFORMATIO
N
ORDERING
P.SICALPOSSESSION
RIS TAING
FINANCING
TRANSFEROF TITLE
ROLES
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INFORMATION
Mi''l$%$n c*ll$c&in+*-%a&i*n a:*)& demand(com$etition $&c; +-*%
c*n()%$-( an' ,a(( *n &*%an)+ac&)-$-(;
T#$5 al(* ,-*3i'$ in+*-%a&i*n&* c*n()%$-( a:*)& n$4
,-*')c&( c#ang$( in '$(ign(&5l$ ,-ic$( $&c; *+ $i(&ing,-*')c&(
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
PROMOTION
NEGOTIATIONINFORMATIO
N
ORDERING
P.SICALPOSSESSION
RIS TAING
FINANCING
TRANSFEROF TITLE
ROLES
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INFORMATION
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
PROMOTION
NEGOTIATIONINFORMATIO
N
ORDERING
P.SICALPOSSESSION
RIS TAING
FINANCING
TRANSFEROF TITLE
ROLES
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ORDERING
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
7.OLESALERS
In&$-%$'ia-i$( c*ll$c& "ma))order" .rom con"!mer"
an' *n a& :a(i( ,lac$)arge order" ,it%man!.act!rer"
PROMOTION
NEGOTIATIONINFORMATIO
N
ORDERING
P.SICALPOSSESSION
RIS TAING
FINANCING
TRANSFEROF TITLE
ROLES
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ORDERING
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
RETAIL OUTLETSPROMOTION
NEGOTIATIONINFORMATIO
N
ORDERING
P.SICALPOSSESSION
RIS TAING
FINANCING
TRANSFEROF TITLE
ROLES
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P.SICAL POSSESSION
Mi''l$%$n &a
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TRANSFER OF TITLE
Mi''l$%$n &-an(+$- *4n$-(#i, *+g**'( +-*% ,-*')c$-( &* c*n()%$-(
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
PROMOTION
NEGOTIATIONINFORMATIO
N
ORDERING
P.SICALPOSSESSION
RIS TAING
FINANCING
TRANSFEROF TITLE
ROLES
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FINANCING
In&$-%$'ia-i$( ,-*3i'$ nanciala((i(&anc$( a& 'iB$-$n& (&ag$( *+ $%a-
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RIS TAING
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
PROMOTION
NEGOTIATIONINFORMATIO
NORDERING
P.SICALPOSSESSION
RIS TAING
FINANCING
TRANSFEROF TITLE
ROLES
In&$-%$'ia-i$( a(()%$ %*(& *+$ -i(
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FUNCTIONS
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
CONCEPT
C.ANNELS
TPES
ROLES
FUNCTIONS
SELECTION
INFORMATION FLO7
STIMULATE
PURC.ASING
STORAGEAND
MO8EMENT
PRICEFI@ING
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INFORMATION FLO7
In+*-%a&i*n *4( +-*%R$&ail$-( " 'i(&-i:)&*-(
Di(&-i:)&*-( " 7#*l$(al$-(
7#*l$(al$-( " c*%,an5
INFORMATION FLO7
STIMULATE
PURC.ASING
STORAGEAND
MO8EMENT
PRICEFI@ING
FUNCTIONS
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
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STIMULATE PURC.ASING
F*- i&( ,-*%*&i*n 8IP $nc*)-ag$(-$&ail$-( &* a'3$-&i($ in $ ci&5 *n
i&( :$#al+ an' (#a-$( (*%$ c*(& *+ i&
INFORMATION FLO7
STIMULATE
PURC.ASING
STORAGEAND
MO8EMENT
PRICEFI@ING
FUNCTIONS
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
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STORAGE AND MO8EMENT
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
INFORMATION FLO7
STIMULATE
PURC.ASING
STORAGEAND
MO8EMENT
PRICEFI@ING
FUNCTIONS
GAS CLINDERS ARE STORED IN T.E7ARE.OUSES AND T.EN MO8ED T.ROUG.
RETAILERS T
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PRICE FI@ING
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
INFORMATION FLO7
STIMULATE
PURC.ASING
STORAGEAND
MO8EMENT
PRICEFI@ING
FUNCTIONS
Factors Influencing the Selection of
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Factors Influencing the Selection of
Channel Members
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
P$-+*-%anc$
R$,)&a&i*n
C*n&-*l
E,$-i$nc$
C*(&
I%ag$ Selection ofSelection ofChannelChannel
MembersMembers
CONCEPT
C.ANNELS
TPES
ROLES
FUNCTIONS
SELECTION
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SELECTION
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
CONCEPT
C.ANNELS
TPES
ROLES
FUNCTIONS
SELECTION
MARETFACTORS
PRODUCTFACTORS
PRODUCERFACTORS
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MARET FACTORS
C)(&*%$- P-*l$(C*n()%$- *- In')(&-ial C*n()%$-Si$ *+ Ma-
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PRODUCT FACTORS
P-*')c& C*%,l$i&5 P-*')c& P-ic$ P-*')c& Li+$ C5cl$ P-*')c& D$licac5
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
CONCEPT
C.ANNELS
TPES
ROLE
FUNCTIONS
SELECTION
MARET
FACTORS
PRODUC
TFACTOR
S
PRODUCER
FACTORS
PRODUCER FACTORS
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PRODUCER FACTORS
P-*')c$- R$(*)-c$(
N)%:$- *+ P-*')c& Lin$(
D$(i-$ +*- C#ann$l C*n&-*l
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
CONCEPT
C.ANNELS
TPES
ROLE
FUNCTIONS
SELECTION
MARET
FACTORS
PRODUCT
FACTORS
PRODUCE
RFACTORS
C.ANNELS
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C.ANNELS
PROECT S.AT.
E C.OUPAL
02/09/16 In'ian In(&i&)&$ *+ Manag$%$n& Rai,)-
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T.AN OU