Placement Brochure Batch 2012-14 · Placement Brochure Batch 2012-14 ... Gurgaon Director & CE,...

Dwarka, New DelhiApeejay School of Management

APEEJAY EDUCATION SOCIETY

45+YEARS OFEXCELLENCEIN EDUCATION45+YEARS OFEXCELLENCEIN EDUCATION

Placement BrochureBatch 2012-14

Svrán Group

“It is not a disgrace if dreams are unfulfilled, but it is, if we have no dreams to dream!”-Dr. Stya Paul

About The Founder Chairman

Dr. Stya Paul, eminent industrialist, educationist, philanthropist

and freedom fighter, provided the foundation and inspiration

for the emergence of the Apeejay Stya Group and the Apeejay

Education Society as trusted symbol of quality and excellence

in the country's industrial and educational landscape.

A pioneering entrepreneur with a far-sighted vision of the

future, Dr. Stya Paul was instrumental in the rise of Apeejay

Group as one of the leading industrial houses of independent

India and was a leading architect of the country's emergence

as a self reliant industrial power, founded on the strength of

Indian capability and enterprise. As Chairman Emeritus, he

guided the Apeejay Stya Group- a privately and closely- held

Indian industrial and investment house- to become one of the

major corporate houses of the country, with several alliances,

collaborations and significant presence in Europe, Middle East

and East Asia.

Dr. Stya Paul was one of the earliest industrialists in the country

who recognized the great role that industry could play in

providing quality education and to contribute towards nation-

building. Towards this objective, he decided to set up

educational institutions across the country where scientific and

career-building knowledge could be provided along with the

inculcation of values and appreciation of Indian culture, arts

and heritage. Starting with a small school in Jalandhar in

1967, the 13 schools and 16 institutions of higher learning

established by him over the last four decades, under the aegis

of the Apeejay Education Society, have flowered to become

symbols of excellence in their various disciplines, moulding the

lives and careers of future generations of the country. The year

2010 also saw the realisation of Dr. Stya Paul's life time dream

of setting up the Apeejay Stya University- a seat of global

learning that would bring about transformation of society

through value based education, man-making and nation-

building, by blending the dual identities of a technology and

research based University with a liberal arts institution.

Dr. Stya Paul's forays in the field of education exhibited the

same meticulous planning, concern for detail and flawless

execution that were his hallmark throughout his life. Each of

the institutions set up by him was an act of love, and he

nurtured them to success by creating a family-like environment

through his personal touch, and a shared vision of excellence

and ownership with all the stake-holders in the institutions. His

vision of value-based holistic education, focusing on acquiring

thinking skills and 'learning how to learn for life' was truly

global, transcending the confines of state and country. It was

also Dr. Stya Paul who, as the undisputed voice of the industry

in young independent India, first embraced the concept of

corporate social responsibility and emphasized the need for

an integral relationship between ethics and business.

During his long and illustrious career, Dr. Stya Paul was actively

associated with several social, cultural and professional

bodies, and held responsible positions reflecting his versatility,

leadership and standing in industry and social circles. His

philanthropy and generosity knew no bounds, and throughout

his life, he helped the physically-handicapped and the needy

with financial help and educational/vocational opportunities,

thus enabling them to join the mainstream. Over the years,

numerous awards and accolades were bestowed upon him, in

a life richly lived and full of sharing and caring. But he never

desired any monuments to himself, though there are living

monuments, in the shape of multitudes of people across the

country, who share their memories of how he touched and

transformed their lives in his own unique way.

A true Karmayogi, Dr. Stya Paul retained his zeal for hard work

even in his advanced age and remained keenly involved in the

management of the Apeejay institutions well into his nineties.

Active till the very end, he departed from this world peacefully

on June 7, 2010, while preparing to leave for office. But his

life's work and achievements, and the lasting legacy of

excellence that he leaves behind, will continue to inspire and

guide us in all our endeavors, as we strive to achieve the goals

to which he devoted his life. Like the ever-soaring falcon of

Iqbal's couplet that inspired Dr. Stya Paul throughout his life's

journey, his spirit will live on forever.

“Tu shaheen hai parwaz hai kaam tera, tere saamne aasman aur bhi hain”(You are a falcon. Soaring high is your nature. There are skies yet for you to conquer)

- Iqbal

Dr. Stya Paul(October 4, 1919-June 7, 2010)

Founder ChairmanApeejay Stya Group & Apeejay Education Society

Founder Chancellor, Apeejay Stya University

Apeejay is synonymous with quality education leading to man-making and nation building. In more than 45 years of its

existence, Apeejay has nurtured and shaped talents of young minds right from the formative years in school to post-

graduate levels through its 29 educational centres of excellence.

As the world has transformed into a global village and with the advent to internet, future managers will be working in an

uncertain and competitive environment. The young aspiring managers have to be prepared for the 21st century challenges

and take advantage of international opportunities. The need of the hour is to develop a competitive edge with global

perspective. A business program that is not finally tuned to the ever-changing needs of the industry, would no longer serve

its purpose.

With this in mind, the Apeejay School of Management (ASM) has incorporated the latest trends in course design and

teaching methodology, continuously upgrading the syllabi in tune with industry requirements and developments in

management sciences. The programs at ASM provide effective students' interaction with industry during two months

summer assignments with leading companies in the country, as well as, a final year research project.

With excellent feedback from industry leaders, ASM endeavors to continue in its quest for excellence with continuous

improvements in all facets of quality management education.

President, Apeejay Education SocietyChancellor, Apeejay Stya University

Mrs. Sushma Berlia

Mrs. Sushma BerliaPresident, Apeejay Education Society and Chancellor, Apeejay Stya University

President's Message

Academic Advisory CouncilDr. Alok Saklani

Dr. Suresh Bedi

Prof. Akshey Kumar

Dr. Etinder Pal Singh

Prof. Kamal Kishore

Prof. Amit Sareen

Prof. Monika Arora

Director, Apeejay School ofManagement (Chairperson)

Dean, Apeejay School of Management

Area Head(General Management and Law)

Area Head (Marketing)

Area Head (Finance/HR)

Area Head (IT /QT)

Area Head(Intl. Business & Business Comm.)

Academic CouncilProf. T.N. Kapoor

Prof. D.P.S. Verma

Prof. Madhu Vij

Prof. Jaishri Jethwaney

Prof. D.P. Goyal

Dr. Amit Mookerjee

Shri Shankar Nath

Shri Praphul Misra

Mr. Vivek Kumar

Ms. Bhanu Bhatia

Prof. Ashok Ogra

Dr. Alok Saklani

Dr. Suresh Bedi

, Formerly Vice Chancellor, Panjab University, Chandigarh

, Professor (Retd.) Delhi School of Economics, Delhi University.

, FMS, Delhi University

, Indian Institute of Mass Communication, New Delhi

, MDI, Gurgaon

, IIM, Lucknow (Noida Campus)

, IIM- A Graduate, Founder PolicyTiger.com

, CEO, Netcarrots, Loyalty Services

, Sr. VP and Head HR, (India and Srilanka) Aegis Technologies

, Head - Human Resources,Vaish Associates

, Honorary Advisor, Apeejay School of Management, Dwarka

, Director, Apeejay School of Management (Chairperson)

, Dean, Apeejay School of Management

Dr. T.N. Kapoor

Prof. Ashok Ogra

Shri Raghupati Singhania

Dr. Abad Ahmed

Dr. Pritam Singh

Dr. Rajiv Kumar

Formerly Vice Chancellor,

Panjab University

Director, Apeejay Institute of

Mass Communication

Chairman J.K. Industries

Formerly Pro -Vice Chancellor,

University of Delhi

Former Director, Management

Development Institute, Gurgaon

Director & CE, ICRIER

Dr. M.C. Gupta

Shri B.S. Baswan

Shri K.N. Memani

Prof Kamal Kishore

Mrs. Divya Jindal

Dr. Alok Saklani

IAS (Retd.), Ex Chief Secretary,

Haryana

Sr. Consultant Planning

Commision

Ex. President, PHDCCI

Professor,

Apeejay School of Management

Asstt. Professor,


Director,


Smt. Sushma Berlia

Shri Yash Raj Aggarwal

Shri Vijay Berlia

Shri Nishant Berlia

Shri Aditya Berlia

President, Apeejay Education

Society

President, Martin & Harris Ltd.

Vice President,

Apeejay Education Society

Chairman, GDPA Group of

Industries

General Secretary, Apeejay

Education Society

Joint Secretary,


Joint Secretary,


Board of Governors

Contents

INVITATION FROM THE DIRECTOR

ABOUT US 3

OUR PROGRAMS 5

INTERNATIONAL LINKAGES 6

CORPORATE PARTNERS 7

EXPERIENTIAL LEARNING 8

OUTREACH 9

LIFE ON CAMPUS 10-12

PLACEMENT OVERVIEW 13-14

STUDENTS PROFILE 15-53

SUMMER INTERNSHIPS 54

! Journey Towards Excellence! Infrastructure! Highlights

! Courses Offered! Pedagogy

! HDFC Bank Ltd.! National Entrepreneurship Network (NEN)! Times Business Solutions! NetCarrots Loyalty Services

! Conferences and Seminars

! Professional Clubs! Corporate Interactions! Industrial Visits! Cultural Activities! Community Service

! Placement Procedure! Key Recruiters

! PGDM• Marketing Specialization• Finance Specialization• HRM Specialization• IB Specialization

Invitation From The Director

Dear Recruiter,

We are pleased to share the accomplishments of Apeejay School of Management (ASM) with you.

In its endeavor to groom professionals for the global business world, ASM is committed to impart quality management

education to aspiring students through its AICTE approved (two years) full time Post Graduate Diploma in Management

courses.

The enclosed brochure presents you with an overview of the institute, the course curriculum and a brief profile of PGDM

participants, available for final placements in your respective organization. The students of the program are selected

through a rigorous admission procedure comprising aptitude test, group discussions and personal interviews.

In keeping with high standards set by the Apeejay Education Society, the students of the earlier batches have made a name

for themselves and the institute in the corporate sector. Groomed and nurtured by experienced professors and industry

stalwarts, all our students have been well-equipped to cope with the intricacies of the industry through in-depth classroom

learning, as well as, practical field studies, projects and seminars of national/international level.

The batch of 2012-14 is a highly motivated and talented group. It was a delight interacting with them. The class has diverse

experience from a wide spectrum of industries. Their commitment and determination to achieve is praiseworthy. I am

confident that you will find them valuable for your esteemed organization.

May I invite you for a productive visit to our campus.

Dr. Alok Saklani

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About Us

Our Vision

To be the most preferred management school

known for creation of valuable business leaders.

Our Mission

We nurture globally competent, socially sensitive

and ethically sound managerial talent to lead

businesses and organizations.

We inculcate creative thinking and problem solving

skills through a dynamic curriculum in an

interactive learning environment.

We do this with a set of committed faculty, deeply

engaged in both creation and dissemination of

knowledge strengthened by a rich academic and

industry interface.

Journey Towards Excellence

Apeejay School of Management (ASM) was set up in

1993 to develop competent and relevant stmanpower for the 21 century needs of trade and

industry. The All India Council for Technical

Education (AICTE), Ministry of Human Resource

Development gave approval to run the Post

Graduate Diploma in Business Management

course at ASM in the following year.

ASM has gained recognition in India and carved out a niche for itself in the industry during 20 years of its

satisfying existence. The institution, held amongst the top private B-Schools in the country, has been consistently rated A++ (Business India, 2012) and has been accorded NBA accreditation for its PGDM program. The institute has been recently accredited by the US based, global accrediting body, Accreditation Council for Business Schools and Programs (ACBSP), for management programs.

The institute houses an exceptional community where academic excellence is the hallmark. The faculty continues to build excellence through widely recognized research and a thoughtful approach to teaching in a friendly, student-centered environment.

The postgraduate programs are designed to groom the students in the role of a global manager. The rigor and all round personality development that the participants undertake, make them capable of facing the demands of the corporate world with a rational and clear perspective. Leadership, problem solving and effective communication skills are some of the traits that our graduates inculcate during their stay at ASM.

ASM's well-placed alumni endorses the fact that the institution has done a fine job in preparing future managers for realities of the corporate world so that they can act as catalysts of change, innovation and entrepreneurship in the corporate world.

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classroom learning further gets reinforced through

interactive business simulation games which are also

regularly subscribed to, each year.

The library also has memberships of the following reputed institutions:• American Center Library

• British Council

Computer CentreThe air-conditioned computer centers, spread over four

floors, are equipped with over 450-networked computers

with Internet access through dedicated 4 MBPS leased lines.

Wi-Fi access is available throughout the campus. To

encourage research and data-based learning, the institute

provides various tools and packages like SPSS (Statistical

Package for Social Sciences) and Prowess (corporate

database).

Language LabThe institute has a fully computerized Language Lab to

enhance overall communication skills amongst students. The

course content of the lab has been developed considering

industry requirements.

LibraryThe library at ASM, with about 24,000 books, more than 75

print journals, and hundreds of audio and video CDs,

national and international magazines, plays a vital role and

shares institute's commitment to excellence. It offers a rich

source of books, national and international journals (print

and e-journals), educational CDs, company annual reports,

archives of journals, project reports and online databases.

The library and reading rooms are spread on two floors with

separate reference and issue-return sections. The library also

has a cataloguing system for the past issues of journals to

facilitate research. The Institute is a member of DELNET

which provides ready access to libraries of leading

institutions of the National Capital Region. The institute

subscribes to Harvard Business Publishing for access to cases

and articles. It also subscribes to EBSCO besides possessing

Emerald database, which is, collectively, the most prestigious

and comprehensive research oriented storehouse. The

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Infrastructure

CampusModern, state-of-the-art facilities form part of the two-acre

campus. The complex consists of over 20 classrooms,

seminar/conference halls, three libraries and eight computer

laboratories among other facilities. The air-conditioned

classrooms are equipped with LCD projectors. Each student

is provided with a laptop which makes learning a joyful

experience.

A 400 seater air-conditioned auditorium is the venue for all

guest lectures, national/international seminars,

presentations, debates, dances, etc. Another 200 seater

open amphitheatre is the nucleus to catch live student action

(role plays, theatre, festivals).

ASM Highlights

Rankings/Accreditations! Accredited by ACBSP (USA based body for assessing

standards of Business Schools)

! Ranked A++ in Business India*

! Ranked among top 1% institutes in the country**

! Approved by AlCTE; Accredited by NBA

! Ranked 29th as recruiters choice in marketing discipline, by Economic Times***

! Program structure inspired from the best B-schools in the world

*Business India B-School Survey, 2012

**Competition Success Review, 2012

*** Economic Times, May 2011

Academic/Corporate Partners! Philadelphia University (USA)

! Normandy Business School (France)

! Yunnan University (China)

! Global College Group (Nepal)

! National Entrepreneurship Network (NEN)

! NetCarrots Loyalty Services

! Quality Research Centre (Quality Council of India)

Our Programs

Courses Offered

! Post Graduate Diploma in Management (PGDM)

! PGDM in International Business

PedagogyA well-planned pedagogy plays a crucial role in the development of a future manager. The ASM courses and credits are continuously restructured to make them contemporary to the changing scenario in management education. The teaching methodology is student-centric, with a prime focus on industrial projects, role-plays and field assignments.

ASM fosters in-depth knowledge through case-based teaching, enabling students to understand the nuances of the corporate world. Case studies expose the students to real life business situations in a simulated environment.

Our students imbibe the ability to:! Apply learnt concepts and practices

! Manage change

! Think strategically

! Communicate clearly and effectively

! Lead and work effectively in teams

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International Linkages

6

Director in talks with Normandy Business School officials MoU with Global College Group, Nepal

With a vision to have a strong global connect, ASM has entered into academic collaborations with leading institutes and organizations in India and overseas, including USA, France, Nepal and China.

! The institute has an active collaboration with University of Philadelphia, USA. The MoU provides for exchange of faculty, students and joint research & conferences. In the past institute has jointly organised an international conference with the University. ASM is involved in research publications/projects and also publishes an international journal annually with University of Philadelphia.

! To facilitate cooperation in the areas of academic and research the institute entered into collaboration with E. M. Normandie- Normandy Business School, France in 2011. The MoU seeks to encourage faculty and student exchange program between the two institutions. Three ASM students joined École de Management de Normandie, France for a semester course under Student Exchange Program during January-April 2013.

! In the beginning of 2013, the institute signed an MoU with Global College Group, Nepal, to collaborate in areas of students exchange programs, joint curriculum development, teaching and research, workshop & seminars. The MoU would also facilitate faculty visits and exchange.

! The MoU with the Yunnan University of Finance and Economics, Kunming provides for academic collaboration in the areas of multi-disciplinary research, faculty and student exchange. It also

provides for extracurricular activities for visiting students, such as language training and summer camp.

International Seminars

Speakers from overseas visit ASM regularly to deliver sessions across areas. An indicative list of recent seminars is as follows:

! ‘Future Careers in Marketing’, by Professor Kim Roberts, South Banks University, London

! ‘International Seminar on European Debt Crisis’, by Professor D. K. Malhotra, Philadelphia University

! ‘WTO: Issues and Concerns’, by Prof. Basant Raj Bhandari, formerly Pr incipal Advisor International Trade Center UNCTAD/WTO and presently Chief Consultant, Global Traders Conference (WTO accredited NGO)

! ‘Research and Research Publications’, by Prof. Sudhir Kale, University of Bond, Queensland

! ‘Growing importance of Supply Chain Management: An Indian Perspective’, by Dr. Rajeev Sawhney, Professor, Western Illinois University

! ‘Branding and Internet Marketing’, by Dr. Ruby Roy Dholakia, University of Rhode Island, U.S.A.

! ‘Case Writing Workshop’, by Dr. Rajeev Sawhney, Professor, Western Illinois University

! Seminar on ‘Social Media in Indian Context’, by Prof. Nikhilesh Dholakia, University of Rhode Island, USA, on Jan 15, 2013

Corporate Partners

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----------------------------------------

HDFC Bank Ltd.

The Institute has a corporate tie up with HDFC Bank

Ltd. to promote cooperation and advancement of

academic and business exchanges through:

! Joint certification programme in Relationship

Management

! Jointly developing training material

! Zero day placement offer

PGDM students are given courses under their electives

as part of the programme

National Entrepreneurship Network

The institute has a long-standing active collaboration

with National Entrepreneurship Network (NEN). Every

year regular activities are held under this arrangement

to promote entrepreneurship amongst students by

motivating and providing them access to

entrepreneurial resources. Events include idea

generation workshops, entrepreneurship week

celebration, business plan workshops, etc.

NetCarrots Loyalty Services

ASM's collaboration with NetCarrots Loyalty Services

has led to various publications, joint research projects

and consultancy assignments. The students are

benefitted by guest lectures, seminars and also find

opportunities for summer internship and final

placements.

Quality Research Centre

Quality Council of India and D. L. Shah Trust Mumbai

have established a Quality Research Centre in

collaboration with ASM. ASM is providing specialised

technical input through its faculty in terms of

knowledge resource across disciplines (Engineering,

IT, Finance, Operations, etc), as well as, student

resource for research. This is the first centre in India for

applied research in Quality Management with the

objective of improving quality and profitability in

Manufacturing and Service industries particularly in

SMEs.

Students of ASM participating in Entrepreneuship Cell Activity

Experiential Learning

8

Conferences and Seminars

ASM aims for 360-degree development of its students.

Industry-student interactions provide students an insight

into the corporate world and help them gain corporate

exposure. The institute has been organizing various

seminars and conferences and coordinates various guest

lectures to keep students abreast with contemporary

issues. Some key initiatives include:

! Conference on ‘Contemporary Issues in Business

Management’, on October 19, 2012

! Conference on ‘HR Challenges in Changing Global

Scenario’, May 17, 2013

! Conference on ‘Market ing Scholars and

Practitioners’, May 10, 2013

! ‘HR Transformation: The Road to 2020', by

Dr. Maninder S. Khalsa, Head Talent Acquisition,

Development and Nurturing, Viom Networks Ltd and

Mr. Debashish Das, Founder and CEO, Elenchus-HR

! ‘Experiences in Operations & Supply Chain’, by

Mr. Satish Kocchar, formerly Chief Operating

Officer, Air Liquide Pvt. Ltd.

! ‘Achieving Excellence in B-Schools’, by

Mr. Premchand Palety, CEO, Centre for Forecasting

& Research (C-Fore)

! ‘Impact of Operational Excellence on Supply

Chain: Some Insights into TQA’, by Mr. Partha

Bagchi, Head, Commercial & Marketing Division,

Sriram Pistons & Rings Ltd.

! ‘Reorientation of Education on Quality

Management’, by Gen. Harbans Lal, Founder

Director, Quality Council of India

! ‘Leveraging HR for Competitiveness’, by

Mr Sandeep Tyagi, Lead Trainer & Partner,

BareFacts India, Mr Amarendra Sahu, Partner, Iris

Global.

Seminar on ‘HR Transformation: The Road to 2020' in progress A Live Case Study on ‘Mumbai Dabbawalas’ in progress

Outreach

9

Management Development Programs and Faculty Development ProgramsThe institute has been organizing various management development programs and faculty development programs for the corporate and faculty. The year saw an emphasis on research methods, advanced statistics, case study teaching, community service and civic engagement, during the following programs:

! ’Developing Research Instruments and Survey Scales’, May 08, 2012 for faculty from under-graduate institutes

! ‘Conjoint Analysis and Structural Equation Modelling’, June 27, 2012 by Dr. Ajay Chauhan, IMT Ghaziabad

! ‘Case Writing’, June 30, 2012 by Dr. Rajeev Sawhney, Western Illinois University, U.S.A.

! ‘Program on Hands-on SPSS & Hypotheses Testing’, August 17, 2012 by Dr. Ajay Chauhan, IMT Ghaziabad

! ‘Program on Setting-up an Entepreneurship Incubation Centre’, November 21, 2012, by Vasanti Venugopal, Educator NEN and Asgar Ahmed, Area Manager, NEN

! ‘Writing Research publications in International Journals’, January 15, 2013, by Prof. Ruby Roy Dholakia, University of Rhode Island, U.S.A.

FDP on ‘Developing Research Instrumentsand Survey Scales’ in progress

Prof. Rajeev Sawhney, Western Illinois University, U.S.A. delivering FDP on Case Teaching

An International Seminar by Prof. D.K. Malhotra,Philadelphia University, in progress

Professional clubs are a critical component of the learning environment at ASM. Students are encouraged to participate in one or more of the following clubs.

Marketing Club

The Marketing Club is responsible for arranging live projects for students and organizing student activities, besides organizing industry student-interaction sessions. The club organizes various events and activities such as - AD MAD SHOW and the advertising competition during the annual day 'Synergy'.

HR Club

The Club keeps students abreast with latest developments in the HR world. Besides inviting regular HR professionals from the industry, the club helps students undertake live projects with HR industry mentors.

Finance Club

The Finance Club provides glimpses of the exciting financial world. For this, the club organizes regular

sessions on diverse contemporary topics such as latest mergers, amalgamations and takeovers, movements in stock markets, policy analysis, etc., besides organizing regular industry interaction sessions for the students.

Entrepreneurship Development Cell

The Entrepreneurship Club invites entrepreneurs to share their personal experiences with students. Students come up with bright and innovative business ideas and make presentations. The club organizes an annual venture activity wherein students are given a small amount as seed capital that they have to use for their entrepreneurial ventures.

Skill Development Cell

At ASM special emphasis is laid on overall personality development of the students. For the purpose, Skill Development Cell, with dedicated team of faculty, trains students in Communication and Presentation Skills. Special stress is laid on enhancing team building skills of students through various group activities.

Life on Campus

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Professional Clubs

Street play in progress during 'Synergy'

Life on Campus

Corporate Interactions

The pedagogy at ASM has always been inclined towards practical learning. One of the ways by which it has been

achieved is through students' interactions with corporate leaders.

Many important speakers, including those mentioned in the table have graced the campus.

Industrial VisitsVarious industrial trips are organised to provide students an outdoor learning experience.

In the past, students have visited Maruti Suzuki India Ltd., Munjal Showa Ltd., Escorts Group (Tractor Division), Parle Biscuits Pvt. Ltd., Adani Logistics Park and Yakult Danone India (P) Ltd.

11

Industrial Visit to Yakult

Name Organisation Designation

Amarendra Sahu Iris Global Partner

Ashish Bhardwaj Lintas Associate Vice President

Barun S Mitra Liberty Institute, New Delhi Managing Trustee

Jigar Shah Nimble Enterprise Pvt. Ltd. MD

Mukul Jain SEBI Certified Finacial Education Trainer

Praveen Rao Arvato Director -Marketing

Ravi Vinayak Smart Money Academy Founder & Head

Sachin Phartiyal Whirpool National Head

Sahil Kapoor Novo Infomatics Pvt. Ltd. CEO

Satish Kochhar Air Liquide India Director & COO

Shankar Nath Policy Tiger MD

Sharda Ugra Cricinfo Senior Editor

Suhita Banerjee Promise Head-Operations

Sunil Pant State Bank of India Chief General Manager

Tanu Niwas Prognosys Direct Executive Director

Tarun Girdhar Aspiring Minds Associate Vice President

Vikas Agrawal KPMG Ltd. Director

Vinish Joshi Media Com GM-Marketing

Yogendra Singh MTS Telecom Astt. Director

Industrial Visit to Parle

Life on Campus

12

Students of ASM with children from ‘Anugreh’(a school for children from the under-privileged sector)

Students participating in Sports during ‘Synergy’

Cultural Activities

Cultural activities never take a backseat at the ASM

campus.

Mini Marathon – 'Keep Dwarka City Clean': As in the

past years, a mini-marathon was organized with the

theme 'Keep Dwarka City Clean'. This event was aimed at

raising awareness about cleanliness and hygiene.

Students, faculty and the residents of the Dwarka

housing societies participated in the 6.5-kilometer long

mini marathon. The winners were given prizes in

different categories like women's category, senior citizen

category, and student category.

We Care Film Festival: Every year the institute along

with Apeejay Institute of Mass Communication, and

Brotherhood, a socio-cultural organization, organizes

'We Care Film Festival' to raise awareness about the

disability and the role of media in reporting the same.

This year the three-day event was organized during

Synergy: st stCultural Festival was held from Oct. 31 – Nov. 1 , 2012.

The chief guest for Synergy 2012 was Mr. M.K. Kaw,

Former Secy. Education (Retd.), a distinguished author

and poet who also distributed prizes to the winners.

Speaking on this occasion, Mr. Kaw congratulated all the

winners and motivated the students to pursue their

interests and go for glory.

The Annual inter-college Management and

th thOct. 10 -12 , 2012 that showcased a number of

national and international award winning films and

documentaries on diverse themes revolving around

disability.

Social Responsibility

Students and faculty at ASM have been regularly

spreading the message of corporate social responsibility.

Be it blood donation camps, filling the void by interacting

with senior citizens at old age homes, helping set up free

health camps for orphans, serving under-privileged

children by giving tuitions, music training etc., or raising

funds to sponsor their education, our students have been

actively involved in all community projects.

Student Performance during ‘Synergy’

Placement Overview

The institute has earned the reputation of developing

individuals with global outlook and high competence

during the last 20 years. Through a stringent selection

process, it picks up students with drive to succeed, high

level of integrity, sense of purpose, strong sense of ethics,

pro-activeness and adaptability to change.

Campus placement at Apeejay is a crucial activity for

young aspiring managers for appropriate placement in

organizations. The Corporate Resource Center at the

institute maintains close liaison with the corporate world.

Top companies recruit from our institute, year after year.

Our alumni have created a strong foundation and our

students continue to strengthen our brand and

capabilities.

Why Recruit our Students?The business environment today requires efficient

handling of complex and unpredictable situations. ASM

is one of the preferred talent hunting grounds for the

corporate world. This is because of rigorous training

imparted to students that helps develop strong

foundation for core academic competencies along with

high quality behavioral skills which are enabled by

providing an excellent mix of highly qualified faculty and

an exhaustive course content. Students get wide

professional exposure due to a vibrant schedule of

industry field visits, academic conferences, guest lectures

and seminars which are attended by top academicians

and industry leaders. This ensures that students are

provided with ample opportunities to learn from the

corporate world.

Placement ProcedureFor recruitment at ASM, the placement procedure

includes:

Pre-placement talks (PPT): The PPT provides an

opportunity for the recruiting companies and the

students to interact. A presentation by the company

about itself and types of jobs available (content,

compensation package, location, etc.) gives an insight

to the aspiring students. The PPT provides an

opportunity to the organization to recruit the first year

students for summer projects as well. Recruiters are

requested to schedule the PPTs before commencement

of the Placement activity (on mutual convenience) and

may also send promotional material to the Institute

prior to the PPT.

Selection Process: The companies may consider sending

details of the selection procedure well in advance, which

will enable the institute to make the necessary

arrangements.

13

Previous PlacementsASM was able to leverage the advantage of its past corporate relations and establish relationships with many new recruiters. The diverse profiles offered to ASM students included Finance, Sales & Marketing, Operations, Digital Marketing, Marketing Research, Retail Banking, Financial Modeling, etc.The institute reached out to companies in multiple industries, thus enabling the students to work in the area and profile of their interest. Companies from a wide range of sectors like Banking & Financial Services, Consulting, IT & ITES, FMCG, Consumer Durables, Media, and Retail were amongst those that offered a wide array of profiles.

Key Recruiters

Ameriprise Financial

Aon Hewitt

ASSOCHAM

Axis Bank

Benchmark Six Sigma

BlackRock

Broadridge Financial

Capital IQ

Career Cruise

Cians Analytics

Citibank

CSC

CSR Liveweek

Dell

Deloitte

Evalueserve

F1F9

Federal Bank

Fidelity

Finalytics Consulting

Finedge

Forex Serve

Future Group

Grail

HDFC Bank

Hindustan Times

ICICI Bank

ICICI Securities

IDBI Bank

India Bulls

India First Life Insurance

Inductis EXL

Indusind Bank

ITC Ltd.

Johnson & Johnson

Kotak Bank

Kotak Securities

Laurent & Benon

Leela Hotels & Resorts

Mancer Consulting

Manpower Group

Mirus Solutions

Modicare

Naukri.com

Nestle

Next Retail

On Time Logistics

Onicra

Oriental Bank of Commerce

OTS Solutions

Protiviti Consulting

Pylon Consulting

QCI

Questa Management

Quick Clean Pvt. Ltd.(Electrolux)

Reliance Broadcast

RocSearch

Smart Cube

Standard Chartered Bank

Tetra Media

TPG Retail

WNS

World Window Group

14

15

Courses

! Quantitative Technique! Business Economics-I! Financial Accounting! Organization Behaviour-I! Business Ethics! Business Communication-I! Information Technology in Business! Marketing Management-I! Business Communication I

Term I

! Marketing Management-II! Financial Accounting-II! Organization Behaviour-II! Operation Research! Information Technology in Business-II! Business Communication-II! Legal Aspects of Business! Business Economics-II

Term II

! Business Research ! Financial Management! Consumer Behaviour! Operation Management! Business Communication-III ! International Business ! Human Resource Management ! Management Information System ! Financial Management

Term III

! Business Strategy! Employability Professional Development! Electives** (5 Major & 1 Minor)

Term IV

! Corporate Governance & Social Responsibility! Public Policy! Environment Management

Term VI

! Entrepreneurship & Family Business! Electives (5 Major & 2 Minor)

Term V

16

Electives

! Customer Relationship Management ! Integrated Marketing Communication! International Marketing! Marketing Metrics ! Marketing of Services! Retail Management ! Sales Management! Brand management! Channel Sales Management ! Films and Sports Marketing! Relationship Management! Rural Marketing ! Social Media Marketing! Strategic Marketing Management

! Corporate Restructuring ! Corporate Tax Planning ! Financial Markets & Services! Insurance Management! Management of Banking and Services! Derivatives & Risk Management! International Finance ! International Finance ! Project Finance! Security Analysis & Portfolio Management! Wealth Management

Marketing Finance

! HR Planning & Staffing! Industrial Law and Labour Laws! International HRM! Organisation Development & Change! Performance Management! Compensation Management! Conflict Management & Negotiation Skills! Industrial Psychology! Strategic Human Resource Management! Training and Development

! WTO and Regional Trading Blocks

! Cross culture Management

! International Financial Management

! International Business Law

! International Business Strategy

! Global Sourcing & Bus. Development

! Management of Multinational Corporation

! International Marketing

! International HRM

! Web Technologies ! Database Management! Business Intelligence! Information System and Design! Knowledge Management Systems

and Technology! Decision Support System! Strategic Information Systems! ERP! Data Warehousing! Strategic Information Systems

! Supply Chain Management! Total Quality Management! Project Management! Management Science using Spreadsheet! Material Management

Information Technology Operations Management

Human Resource International Business

17

Demographic Batch Profile

Regional Distribution Gender Break Up

Specialisation Break Up Experience Break Up

Students’ ProfileMarketing

18

Academic Background

8%5%

20%

18%

38%

11%Science

Humanities

Commerce

Engineering

Management

Others

Students’ ProfileMarketing

19

Name of Student :Age :Qualification :Major :Minor :Summer Internship Co. :Project Title :

Abhishek Dass23B. ComMarketingIBLitchi Knowledge Centre Pvt. Ltd.Sales and Market Research


Abhishek Kumar Dubey24B.ComMarketingFinanceDish TV India Ltd.Study and Analyze the Consumer Buying Behavior in the Fast Changing DTH Environment

Name of Student :Age :Qualification :Major :Minor :Work Experience :Summer Internship Co. :Project Title :

Aditya22B.ComMarketingFinance10 monthsCredila Financial Services Pvt. Ltd.Building of Cost Effective, Innovative Models to do Marketing


Abhishek Dubey23BAMarketingOperationsHansol CSN Logistics India Pvt. Ltd.Freight Forwarding-Gaining Velocity in India


Abhishek Sharma24B.TechMarketingITCredila Financial Services Pvt. Ltd.Cost Effective, Innovative Models of Marketing

Students’ Profile

20


Akhil Pandey21BCAMarketingIT12 monthsPepsico India Holdings Pvt. Ltd.New Product Launch Market Analysis


Aneesh Ninan23BBAMarketingHR6 monthsAdecco India Pvt. Ltd.Research on Customer Satisfaction


Ashish Garg22BBAMarketingFinanceAggarwal Trading CompanyMarketing Analytics in Ceramics Industry.


Akanksha Puri23BBAMarketingFinanceQuick Clean Pvt. Ltd.Measuring the Market Potential of Organized Laundry in India


Akshay Singh23BBAMarketingFinanceIndian Oil Corporation Ltd.Research and Analysis of Transport Sector with Benefits to Loyalty Programs


Animesh Saraya24B.TechMarketingITLohia Corporation Ltd.Market Research on Woven Sacks Industry

Students’ Profile

21


Avinash Chandra23B.AMarketingIBPepsico (Lumbini Beverages Pvt. Ltd.)Create Marketing and Communication Material to Buid Brand and Product Awareness


Deepika Shokeen24BBAMarketingHR6 monthsCredila Financial Services Pvt. LtdSocial Media Marketing


Divyam Arora22BBAMarketingIBSistema Shyam Teleservices Ltd. (MTS)Postpaid Onboarding Process Re-engineering


Chhavi Shivam21BBAMarketingIBReliance Communications Ltd.Modern Trade


Divesh Gola26B.Com (Hons)MarketingFinance24 monthsIndia Capital Fund ResearchMarketing for Indian Capital Fund Research and Group Firms


Ekta Singh22B. ComMarketingFinanceSharekhan Ltd.Analytical of Mutual Funds and its Schemes

22

Students’ Profile


Eti Bajpai29BJMCMarketingIB10 monthsRDM Care Pvt. Ltd.Innovation Vs Product - Products are manufactured and innovated according to the consumer need.


Gaurav Kaushik21BBAMarketingFinanceHindustan Times Media Ltd.Study and Implementation of Quality Control Mechanisms on Continuous Research Studies.


Himanshu Patel22B.ComMarketingFinanceIDBI Federal Life Insurance Company Ltd.Consumer's Perception on Life Insurance Policies


Garima Dhingra23BBAMarketingIT8 monthsRefresh IdeasEasysell-Online Marketing


Harsh Gupta24B.TechMarketingOperationsOrane Consulting Pvt. Ltd.Approach to Reach New Customers in Airline Industry for SAP Solutions


Isha Sharma25B.TechMarketingOperationsPeople Matters Media Pvt. Ltd.Marketing and Operational Plan for Learning and Development(L&D) League of People Matters

23

Students’ Profile


Ishan Vig23B.ScMarketingOperationsDish TV India Ltd.Trade Sales


Justice Thakur24B.Sc EconomicsMarketingOperations12 monthsRefresh IdeasEasy Sell-Online Marketing


Kanika Trehan23BBAMarketingHRBest Foods Ltd.Customer Relationship Management


Jaideep Singh23BBAMarketingOperationsTATA AIA Life InsuranceBusiness Opportunity with TATA AIA Life


Kanika Sharma22B.TechMarketingOperationsPeople Matters Media Pvt. Ltd.Marketing and Operational Plan for Talent Acquisition(TA) League of People Matters


Kanika Vijeshwar24BBAMarketingIBMetro Cash & Carry India Pvt. Ltd.Instore Visual Merchandising

24

Students’ Profile


Karan Kakkar23BBAMarketingITWebtel Electrosoft Pvt. Ltd.Marketing Research for XBRL


Konark25BBAMarketingOperationsHindustan Coca-Cola Beverages Pvt. Ltd.Full Utilisation of Coke Own Vehicles


Mani Agarwal23BBAMarketingOperationsCourtyard by MarriottMedia Planning to Increase Awareness About the Hotel and its FnB Services in the Vicinity


Komal Mishra21B.ComMarketingFinancePushp Honda: Dealership of HondaHonda Service Marketing


Loveneesh Goyal21B.ComMarketingOperationsKotak Securities Ltd.Overview on Competitors of Kotak Securities Ltd


Manisha Sadhwani23BBA-(CAM)MarketingIBDLF Pramerica Life Insurance Company Ltd.Marketing Research and Customer"s Satisaction of Needs in Insurance Sector

25

Students’ Profile


Megha Sharma23BA (Hons) EngMarketingHRAxis Bank Ltd.Market Research on Current Account of Axis Bank


Navonil Nag22BBAMarketingFinanceSharekhan Ltd.Perception of Consumers towards Stock Market


Nishant Singh24B.TechMarketingOperationsSharekhan Ltd.Analysis of Investment Pattern in Mutual Funds in Delhi/NCR


Mridul Saraogi24B.ComMarketingOperationsSurakshaa Infratech Pvt. Ltd.Marketing Strategies of Earth Infrastructure


Nikhil Johar22BBAMarketingFinanceRanbaxy Laboratories Pvt. Ltd.To Determine Drivers and Barriers for the Usage of Revital and Revital Women as a Health Supplement


Nitesh Gupta23B.ComMarketingOperationsCredila Financial ServicesBrand Management at HDFC Credila

26

Students’ Profile


Pankaj Yadav23B.ScMarketingFinanceSMC Global Securities Ltd.Comparative Analysis of Various Stock Broking Companies


Prashant Shekhawat23B.ScMarketingIBPeople Matters Media Pvt. Ltd.To Devise a Go-To-Market Strategy for People Matters Products and Services


Raghav Kaushal25B.Tech(mechanical)MarketingOperationsQuick Clean Pvt Ltd.Determine the Market Potential of Self Service Laundry in Multi-Housing Societies


Piyush Kandpal22B.ComMarketingOperationsSurakshaa Infratech Pvt. Ltd.Brand Promotion and Lead Time Analysis in Real Estate Industry


Puneet Kandpal22B.ComMarketingOperationsOrane Consulting Pvt. Ltd.Approach to Reach New Customers in Airline Industry forSAP Solutions


Rajiv Ranjan28B.TechMarketingOperationsRawelcom GroupBranding Strategy for Telecom Products

27

Students’ Profile


Ranjeet Kumar29BBAMarketingHRSurakshaa Infratech Pvt. Ltd.Marketing of Real Estate Products-A case of Earth Infrastructures Ltd


Ritu Raj24B.ComMarketingIBPepsico (Lumbini Beverages Pvt. Ltd.)Merchandising Skill and Overall Comprehension on Retail Business


S.Swaminathan25BEMarketingOperationsChromalox India Precision Heat and Control Pvt. Ltd.Introduction of Electric Heat Tracing Devices to Potential Customers


Rishabh Sharma23B.ComMarketingFinanceOAIS Auto Financial Services Ltd.Comparative Analysis on Car Lease Industry in India


Rohit Ranjan23B.ScMarketingOperations54 monthsDish TV India Ltd.Study and Analyze the Consumer Buying Behavior in the Fast Changing DTH Environment


Sahil Arora22BBAMarketingIBQuick Clean Pvt. Ltd.Determine the Market Potential of Laundromats In Campus Area

28

Students’ Profile


Saket Kumar24BAMarketingOperationsDish TV India Ltd.Study and Analyze the Consumer Buying Behavior in the Fast Changing DTH Environment


Saloni Sharma22B.TechMarketingOperationsThe Leela KempinskiMarketing Strategies and Analysis


Saurabh Chauhan26B.TechMarketingOperations18 monthsPunjab National BankRetail Product and Comparison of Car Loan


Sakshi Gupta22BBAMarketingIBJK Tyres and Industries Ltd.Financial Statement Analysis


Sanjoli Tandon25BBAMarketingOperationsTata Motors Ltd.Tata Marcopolo Buses ‘A Safer & Comfortable Ride to School’ - A Study


Saurabh Kumar23BScMarketingOperationsPunjab National BankStudy of Integrated Marketing Communication Strategies for Public and Private Sector Banks; and its Effect on their Respective Customers

29

Students’ Profile


Sayoni Biswas26B.TechMarketingIT10 monthsDish TV India Ltd.Study and Analyse Consumer Behavior in Fast Changing DTH Environment


Shiv Mohan Singh22BBAMarketingOperations26 monthsVideocon Industries Ltd.NRIL-Gap Area Analysis of Electronics Retail Stores


Shravya Jain23B.ComMarketingIB12 monthsDish TV India Ltd.Study and Analyze the Consumer Buying Behavior in the Fast Changing DTH Environment


Shilpi Tiwari21BBAMarketingHRDLF Emporio Ltd.Luxury International Brands in India


Shivam Trivedi22BBAMarketingOpeartionsReckkit BenckiserImpact of Visibility Execution in Chemist Retail Store in Driving Consumer off takes


Siddharth Sawhney22BBAMarketingOperationsSurakshaa Infratech Pvt. Ltd.Marketing Strategies of Earth Infrastructures

30

Students’ Profile


Sitesh Kumar Anand23BCAMarketingITQuick Clean Pvt. Ltd.Determining Market potential of Electrolux Wet Cleaning over Dry Cleaning in India


Tarpan23B.Tech-ITMarketingITDLF Emporio Ltd.Luxury Shopping Festival 2013 Customer Analysis


Vaishnavi Dixit22BBAMarketingFinanceIDBI Federal Life Insurance Company Ltd.Business Development and Market Research


Sunny Bajaj23BCAMarketingFinanceNeva Garments Ltd.Study of Consumer Behaviour in Thermal Preference


Ujjwal Srivastava24BCAMarketingITComputer Distributors Links Services India Pvt. Ltd.Analysing Market Base for Sophos


Varun Nayar25BHMMarketingIB19 monthsHilton HotelMedia Marketing and Communication

31

Students’ Profile


Vineet Singh Gusain26BCAMarketingHR14 monthsSurakshaa Infratech Pvt. Ltd.Real Estate Business and Lead Generation


Viren Chawla22BMCMarketingHRRefresh IdeasEasySell- Online Marketing


Yugant Gupta22BBAMarketingFinanceSavita Paints IndustriesMarketing Analytics


Vipin Kumar24B.Tech. (C.S.E)MarketingITPeople Matters Media Pvt. Ltd.HR Tech. Future Prospects


Yash Gaur23BBAMarketingFinanceIndia Glycols Ltd.Construction Chemical Business in India

32

Students’ ProfileFinance

Academic Background

4% 4%

50%

7%

27%

8%Science

Humanities

Commerce

Engineering

Management

Others

33


Aakanksha Jain22B.Com (Hons)FinanceMarketingAxis Bank Ltd.Retail Banking and Credit Appraisal


Abhishek Govil23BHMFinanceMarketing18 monthsSharekhan Ltd.Overview of Stock Market and Comparitive Study of Sharekhan with other Broking Firms.


Aman Ashley Dua22Bsc. ElectronicsFinanceITSmart Equity Brokers Pvt. Ltd.Technical Analysis of Financial Markets


Abhijeet Gupta23B.ComFinanceMarketingSmart Equity Brokers Pvt. Ltd.Fundamental Analysis of FMCG Sector

Name of Student :Age :Qualification :Major :Minor :Summer Internship Co. :

Project Title :

Akansha Jain21B.ComFinanceMarketingCorporate Deposits Investments Pvt. Ltd.(Indian School Finance Company)Mapping Potential of North India for ISFC and RTE Impact on Private Schools

Students’ ProfileFinance

34


Amrita Luthra22B. ComFinanceMarketingAxis Bank Ltd.Credit Appraisal Process


Anvi Bhalla22BA (H) EconomicsFinanceMarketingTeva API India Ltd.Financial Accounting System and its Analysis


Chirag Arora21BBA (Banking & Insurance)FinanceMarketingBharat Electronics Ltd.Analysis of Cash Flows & Ratios


Aneet Singh23BBAFinanceMarketingAdecco India Pvt. Ltd.Csat & Asat


Ashish Nigam21B.ComFinanceMarketingSmart Equity Brokers Pvt. Ltd.Portfolio Management


Davinder Dhingra22B.Com (Hons)FinanceMarketingSmart Equity Brokers Pvt. Ltd.Tech View Midcap

Students’ Profile

35

Students’ Profile


Dheeraj Kr. Mahavar23BBSFinanceIT18 monthsWRS Info India Pvt. Ltd.Consumer Research on Financial Products


Ekta Kucheria23B.Com (Hons)FinanceMarketingSharekhan Ltd.Derivatives Market in India


Gaurav Sharma22B.Com (Hons)FinanceMarketingSmart Equity Brokers Pvt. Ltd.Technical Analysis of Capital Market


Disha Paliwal22B.ComFinanceMarketingPunjab National BankCredit Appraisal of Working Capital and Term Loan


Ekta Sandhu22B.ComFinanceMarketingMalbro Appliances Pvt. Ltd.Data Entry, Accounts Maintenance and Preparing Financial Statements using Busy Accounting Software.


Ghanshyam Sharma22BBAFinanceIBSmart Equity Brokers Pvt. Ltd.Fundamental and Technical Analysis of Larsen & Toubro

36


Harishma Kochhar22BBAFinanceIBThe Times of India, BCCLA Detailed Study on the Pre- Billing Process of theTimes of India, BCCL


Harmandeep Singh24B.TechFinanceMarketingSharekhan Ltd.Derivatives and its Strategies


Harpreet Singh24BCAFinanceMarketing24 monthsQuasar Media Pvt. Ltd.Financial Analysis and Debtor Management of Quasar Media Pvt. Ltd.


Harleen Kaur22B.ComFinanceMarketingSPA Capital Services Ltd.Risk and Insurance Management - Life Insurance


Harpreet Kaur Kochar24BBAFinanceMarketingPunjab & Sind BankCredit Appraisal of Term Loan and Working Capital


Harsh Mehrotra23B.B.AFinanceMarketing12 monthsAxis Bank Ltd.A Study of Customer Satisfaction in Retail Banking Conducted at Axis Bank, Retail Banking and Wealth Management

Students’ Profile

37

Students’ Profile


Himanshu Vaish22B.ComFinanceMarketingSmart Equity Brokers Pvt. Ltd.Portfolio Management


Ishani Rawat23B.Com (Hons)FinanceMarketingZuari Investments Ltd.Study of Financial Products


Kanika Sharma23B.Com (Hons)FinanceMarketingIFFCOForeign Exchange Management


Ishaan Negi24B.ComFinanceMarketing42 monthsIFCI FactorsIndustry Analysis and Factoring


Jyoti23B.TechFinanceMarketingSharekhan Ltd.Equity Research of Banking Sector for Sharekhan Ltd.


Kanishk Malhotra22BBAFinanceOperationsPunjab National BankCredit Appraisal and Credit Rating

38


Karan Gulati22BBAFinanceOperations11 monthsCourtyard by MarriottLimousine Car Audit


Kshitij Lamba26B.TechFinanceOperationsHem Securities Ltd.Fundamental Analysis of Indian Equities


Mani Chauhan22BA (Hons) (Economics)FinanceMarketingSmart Equity Brokers Pvt. Ltd.Macroeconomics and Stock Market


Khushboo Gupta24B.TechFinanceOperations12 monthsCourtyard by MarriottFixed Asset Inventory Management


Mahima Khera24BCAFinanceMarketingSharekhan Ltd.Risk Management in Foreign Exchange


Manvi Pandey22B.ComFinanceMarketingLeayan Global Pvt. Ltd.(Red Chief)Financial Planning and Forecasting

Students’ Profile

39

Students’ Profile


Mitali Wadhwa23B.ComFinanceOperationsNTPC Ltd.Procurement, Works Policy and Award of Contract


Mohit Rander20BBAFinanceMarketingSharekhan Ltd.Overview of Stock Market


Naga Swapna. Panguluri23B.TechFinanceITIVRCL Ltd.Working Capital Management of IVRCL


Mohit Jain22B.ScFinanceMarketingSharekhan Ltd.Overview of Stock Market


Mohit Sharma24BBAFinanceMarketingSmart Equity Brokers Pvt. Ltd.ABC of Option Derivatives


Neha Kapoor23B.ComFinanceMarketingSharekhan Ltd.Risk Management in Stock Broking Firm

40


Nidhi Mahajan23B.Com (Hons)FinanceOperationsJindal Steel & Power Ltd.Working Capital Financing


Nitin Arora24B.ComFinanceMarketingNHPC Ltd.Long Term Financial Decisions


Palak Agarwal22B.Com (Hons)FinanceOperationsJubliant Agri and Consumer Products Ltd.Buyers Credit


Nikita Bedi22BBAFinanceMarketingSmart Equity Brokers Pvt. Ltd.Comparative Study on Mutual Funds in India


Nupur Saitya21BBAFinanceMarketingSharekhan Ltd.Risk Management and Stock Broking Firm


Pooja Gupta22B.Com (Hons)FinanceMarketing6 monthsSharekhan Ltd.Risk Management in Stock Broking Firm

Students’ Profile

41

Students’ Profile


Prachi Sharma23B.Com (Hons)FinanceMarketingIndia Capital Fund ResearchAnalysis of Tata Global Beverages Ltd.


Prerna Agnihotri25B.Sc. (Biotechnology)FinanceMarketing24 monthsSharekhan Ltd.Derivatives and its Strategies


Puneet Bhatia22B.ComFinanceMarketingZuari Investments Ltd.Understanding the Financial Market


Preeti Jha26BAFinanceHR15 monthsInterchain Solution Pvt. Ltd.Cost Per Installation (Costing to the Company)


Priyanka Jain23B.TechFinanceMarketingAir India Ltd.Study on the Aviation Industry in India and on the Merger of Air India and Indian Airlines


Ranjan Kumar Jaiswal22BCAFinanceMarketingSharekhan Ltd.Analytical Study of Investment Pattern in Currency Derivative

42


Rohit Passi22B.Com (Hons)FinanceIBSmart Equity Brokers Pvt. Ltd.Technical Analysis of Financial Markets


Sajili Prashar23B.Com (Hons)FinanceMarketingBharti Airtel Ltd.Network Accounting -Role of SVA


Sakshi Manocha23B.Com (Hons)FinanceOperationsSPA Capital Services Ltd.Tax Planning


Ruchir Gulati22BBAFinanceMarketingSmart Equity Brokers Pvt. Ltd.A Study of Present Issues and Future Outlook for the Indian Economy and Major Industries


Sakshi Malik22BBAFinanceMarketingSharekhan Ltd.Risk Management in Stock Broking Firm and Project Report on Hero Motor Corporation


Sameeksha Shokeen23BBAFinanceIBSharekhan Ltd.Comparative Analysis of Stock Broking Firms

Students’ Profile

43

Students’ Profile


Samridhi Kapoor22B.ComFinanceMarketingPunjab National BankWorking Capital Assessment and Project Appraisal


Shambhavi21BBAFinanceMarketingAxis Bank Ltd.Retail Banking and Evaluation of Financial Performance of Axis Bank


Shivani Singhal22B.ComFinanceMarketingBharti Airtel Ltd.Accrual Accounting of Call Centre Expenses


Saurabh Makhija25B.ComFinanceMarketing51 monthsKent RO System Ltd.Cost Saving through Assets Management System


Shivangi Sharma22B.Com (Economics Hons)FinanceMarketingHDFC Sales Pvt. Ltd.Loan Appraisal


Shruti Kumari23B.ComFinanceMarketingPunjab National BankCredit Appraisal

44


Shweta Jain22B.ComFinanceOperationsReligare Securities Ltd.Mutual Funds


Simran Shah Singh22BBAFinanceIBSharekhan Ltd.Overview of Stock Market & Commodity Market


Srishti Jain23BBAFinanceMarketingSharekhan Ltd.Concept of Online Trading at Sharekhan


Siddhant Bhatia23BBAFinanceHR11 monthsAdecco India Pvt. Ltd.Recruitment Tools and Techniques


Sonia Ghakkar23B.Com (Hons)FinanceITShriram Transport Finance Company Ltd.Credit Appraise for Commercial Vehicles at STFC


Sushant Tageja23B.ComFinanceMarketingBritannia Industries Ltd.Prospecting the Business Opportunities in Untapped Market for Alternative Channel Development of Britannia

Students’ Profile

45

Students’ Profile


Tanvi Gupta23B.Com (Hons)FinanceOperationsFederal BankFinancing of SME Sector


Tusshar Arora22BBAFinanceMarketingSVG Media Pvt. Ltd.Credit Control Analysis


Urvashi Babbar22B.ComFinanceMarketingSmile Multimedia Pvt. Ltd.Financial Analysis and Debtor Management of Smile Multimedia Pvt. Ltd


Tarun Verma23B.ComFinanceMarketingPassion Commodities Pvt. Ltd.Stock Story


Uma Aggarwal22BCAFinanceITING Vysya Bank Ltd.Risk Management & Credit Evaluation for SME

Name of Student : Vikas BhatnagarAge : 23Qualification : B.ComMajor : FinanceMinor : MarketingSummer Internship Co. : Oswal Woolen Mills Ltd.Project Title : Working Capital Managment

Name of Student : Vivek Kumar MishraAge : 23Qualification : BBAMajor : FinanceMinor : MarketingSummer Internship Co. : Aditya Birla Chemicals India Ltd.Project Title : Capital Budgeting and Risk Analysis

46

Students’ ProfileHuman Resource Management

Academic Background

6%

17%

17%

10%

50%Science

Humanities

Commerce

Engineering

Management

47


Anshpreet Kaur22BBAHRMarketingMahindra & Mahindra Ltd.Pre-work for Launching Alumni Webpage


Apoorva Raj22B.ComHRMarketingHansol CSN Logistics India Pvt. Ltd.Employee Engagement at Hansol CSN Logistics


Arushi Gulati23BBAHRMarketingSteel Authority of India Ltd.A Study on Motivational Schemes


Anshul Sharma21B.ComHRMarketingXecute HR Solutions Pvt. Ltd.Employee Onboarding


Arpita Gupta22BAHRMarketingDen Network Ltd.Recruitment Life Cycle

Students’ ProfileHuman Resource Management

48

Students’ Profile


Gaganpreet Kaur25BAHRMarketing22 monthsURS Scott Wilson India Pvt. Ltd.HR- MIS Reports


Mahima Singh22BBAHRMarketingReliance Communications Ltd.Recruitment & Selection Process at RCOM


Megha Sharma23BBAHRMarketingNetwork 18HR Policies at Network-18


Garima Rai22B.Sc. (Hons)HRITTata Power Delhi Distribution Ltd.Effectiveness of Training Need Identification System


Mansi Tanwar22BBAHRMarketingDLF EmporioIndian Brands in Luxury Shopping Festival 2013 at DLF Emporio


Monika24BBAHRMarketingPanacea Biotec Ltd.Recruitment Cost and Benefit Analysis

49

Students’ Profile


Nandini Dua24BAHRMarketingOberoi Contact Centre, EIH Ltd.Recruitment and Employee Satisfaction


Niharika Agarwal22BBAHRMarketingHonda Cars India Ltd.Grievance Handling


Nishtha Khera22BBAHRMarketingVPS ConsultantsFull Recruitment Cycle


Neha Rathore22BBAHRMarketingPepsico India Holdings Pvt. Ltd.Redesigning of Organisational Charts and Induction Process


Nikita Nigam23B.ComHRMarketingReliance Retail Ltd.Employee Lifecycle Management in Reliance Retail Ltd.


Pooja Kaul23BBAHRMarketingNTPC Ltd.Performance Appraisal System of NTPC Ltd.

50

Students’ Profile


Poonam Singh23B.Com (Hons)HRMarketingVPS ConsultantsFull Cycle Recruitment Process


Ruchika Singh22BBAHRMarketingHonda Cars India Ltd.Performance Appraisal System Followed in the Japanese Organisation ‘Honda Cars India Limited’


Sandeep Swaroop20BBAHROperationsXecute HR Solutions Pvt. Ltd.Employee Transition


Ritu Bhardwaj24B.TechHRMarketingVPS ConsultantsFull Cycle Recruitment


Saksham Srivastava24B.ComHRMarketingXecute HR Solutions Pvt. Ltd.Employee Onboarding


Sarneet Kaur23BAHRMarketingHCL Infosystems Ltd.Recruitment and Selection Process of Technical Manpower at HCL Infosystems

51

Students’ Profile


Saurabh Mathur24B.TechHRMarketing6 monthsTata Motors Ltd.Facilitation of e-Learning in 20 DTC Depots


Savteshvir Singh25B.TechHRMarketingTrideal.inRedemption Branding and Awareness


Vaishali Thakur22BBAHRMarketingDelhi International Airport Pvt. Ltd.Analysis of the Documentation Procedure of Personal Records


Savita Kumar33B.ScHRIT42 monthsBajaj Allianz Life Insurance Company Ltd.To Study the Effectiveness of ‘Stay Interviews’ As A Powerful Retention Tool in Bajaj Allianz Life Insurance Company Limited.


Swati Sabharwal23BBAHRMarketingAlstomBest Practices in HR

Name of Student : Vidhu GuptaAge : 25Qualification : BBAMajor : HRMinor : MarketingWork Experience :10 monthsSummer Internship Co. : Alstom India Ltd.Project Title : Overview of Social SecurityAgreements between India and other Countries

Name of Student : Vir Pratap SinghAge : 28Qualification : BBAMajor : HRMinor : MarketingWork Experience : 60 monthsSummer Internship Co. : Creative Nest MediaProject Title : Social Media Marketing

52

Students’ ProfileInternational Business

Academic Background

40%

40%

20%

Commerce

Management

Others

53

Students’ ProfileInternational Business


Abhishek Chauhan22B.ComIBOperationsHansol CSN Logistics India Pvt. LtdProposal of Implementation of 5S


Manisha Yadav23B.ComIBMarketingCamp K 12Market and Field Research for Products of Camp K 12


Swati Khatreja21BBAIBOperationsAxis Bank Ltd.An Overview of Foreign Exchange Transactions in Forex Department of Axis Bank Ltd.


Chaitan Sikri21BBAIBMarketingOrris Infrastructure Pvt. Ltd.Exploring Parents' Views on Ideal Schools


Ranjan Kumar25Hotel ManagementIBOperationsBhaskarsFactors Affecting the Buying Behaviour of Retailor

54

Summer InternshipTo ensure that class lectures are effectively translated into hands-on experience and to practice their learning, students

are required to undergo 8-10 weeks of summer training. Each student works diligently on a company assigned project

under the guidance of a company mentor and a faculty guide. After 8-10 weeks of training students submit their report

to the company as well as the institute.

Some of the organisations where our students have undergone Summer Internship Program:

Alstom India Pvt. Ltd.

AON Hewitt Associates

Axis Bank

Bajaj Allianz Life Insurance Ltd.

Bajaj Electricals Ltd.

BEL(Bharat Electronics Ltd.)

Bharti Airtel Ltd.

Bhushan Powers & Steel Ltd.

Britannia Industries Ltd.

Cargill India Pvt. Ltd.

Confederation of India Industry (CII)

Courtyard by Marriott

Credila Financial Services (HDFC)

Credit Analysis & Research Ltd.

DISH TV India

DLF Emporio

DLF Pramerica

Dun & Bradstreet

EXL Services

Federal Bank

GAIL India Ltd.

Glaxo-Smithkline Consumer Healthcare

GMR-Delhi International Airport Ltd.

Gujarat Co-Operative Milk Marketing Federation Ltd.

Haldiram's Snacks Pvt. Ltd.

Hansol CSN Logistics Pvt. Ltd.

HCL Infosystems

HDFC Bank

HDFC Credila

HDFC Life Insurance

Heinz India

Hero Honda Motors Ltd.

Hindalco Industries Ltd.

Hindustan Coca Cola Beverages Pvt. Ltd.

Hindustan Times

Honda Cars India

Hotel Crowne Plaza

ICICI Prudential

ICRA Management Consulting Services Ltd.

IDBI Federal Life Insurance

Idea Cellular Ltd.

IDFC

IFCI Financial Services Ltd.

IFFCO-Tokio

India Capital Fund Research (ICFR)

Indusind Bank Ltd.

ING Vysya Bank Ltd.

IOCL (Indian Oil Corporation Ltd.)

ITC Ltd.

ITC Maurya

J. WALTER Thompson(JWT)

Jindal Steel & Power Ltd.

JK Tyres

Jubiliant Agri & Consumer Products Ltd.

Kingdom of Dreams

Kotak Mahindra Bank Ltd.

Kotak Securities Ltd.

KPMG

LG Electronics

LI & Fung India Pvt. Ltd.

Linterland

Marico India Ltd.

Net Carrots Loyality Services Pvt. Ltd.

NIIT Ltd.

Orane Consulting

Panacea Biotec

Panasonic India

Parle Biscuits Pvt. Ltd.

Pearl Drinks Ltd.

Pepsico India Holdings Pvt. Ltd.

Piaggio Vehicles Pvt. Ltd.

Protiviti Consulting Pvt. Ltd.

Punjab & Sind Bank

Punjab National Bank

Quick Clean Pvt. Ltd.(Electrolux)

Ranbaxy Laboratories

Reckitt Benkiser

Refresh Ideas

Reliance Retail

Royal Bank of Scotland

Sharekhan Ltd.

Sheraton Hotel

Smart Equity Brokers Pvt. Ltd.

SPA Capital Services Ltd.

State Bank of Patiala

Stock Holding Corporation of India Ltd.

Suraksha Infratech Pvt. Ltd.

Tata Motors

Tata Power Delhi Distribution Ltd.

Tata Sky

Tata Technologies

Tata Teleservices Ltd.

Tetra Media Pvt. Ltd.

The Leela Kempinski

The Oberoi

The Times of India

Videocon

Viom Networks Ltd.

VPS Consultants

Whirlpool India Ltd.

Xecute HR

Yes Bank

55

Campus Placement Calendar

thPre-Placement Talks Commence From 30 September, 2013

rdPlacement Process Commences From 3 October, 2013

PLEASE CONTACT:

Ms. Hira Roy

(Convenor CRC)

Mobile No. : 9818562292

Notes

56

PLACEMENT FORM

Name of the Organization..................................................................................................

REQUIREMENTS

Marketing

Finance

HRM

International Business

Customer Relationship

(If possible, kindly enclose a detailed document specifying job description, career plan, etc.)

DETAILS OF COMPENSATION

Gross Salary (p.a.)

Take-Home (p.a.)

Other Perks

ON PROBATION/TRAINING ON CONFIRMATION

The date you would like to visit for pre placement talk...............................................................

The date you would like to visit for final placement...................................................................

Name and designation.......................................................................................................

Date. ........................ Signature..................................

Corporate Resource Centre:

Ms. Kshitija AroraPlacement ExecutiveMobile: 9711771853

Ms. Hira Roy (Convenor CRC) Mobile: 9818562292

Prof. Amit Sareen(Head CRC)

Phone : 011-25363981

LIST OF APEEJAY INSTITUTIONSUniversityApeejay Stya University, Sohna (Gurgoan), Haryana

Higher Education Institutions! Apeejay College of Fine Arts, Jalandhar, Punjab

! Apeejay Institute of Management, Jalandhar, Punjab

! Apeejay Svran Institute of Management, Jalandhar, Punjab

! Apeejay Institute of Design, New Delhi

! Apeejay Institute of Mass Communication, Dwarka, New Delhi

! Apeejay School of Management, Dwarka, New Delhi

! Svran Apeejay Institute of Management, Sohna (Gurgoan), Haryana

! Apeejay Institute of Technology, School of Computer Science, Greater Noida, U.P.

! Apeejay Institute of Technology, School of Management, Greater Noida, U.P.

! Apeejay Svran International College, Greater Noida, U.P.

! Apeejay Institute of Technology, School of Management for Women, Greater Noida, U.P.

! Apeejay Institute of Technology, School of Architecture and Planning, Greater Noida, U.P.

! Apeejay College of Engg., Sohna (Gurgoan), Haryana

! Apeejay Saraswati PG College for Girls, Charkhi Dadri (Bhiwani), Harayna

! Svran Apeejay Institute of Management & Design, Gurgaon, Harayna

! Apeejay Svran Institute for Biosciences & Clinical Research, Gurgaon, Harayna

Apeejay Schools! Apeejay School, Mahavir Marg, Jalandhar, Punjab

! Apeejay School, Hoshiarpur Road, Jalandhar, Punjab

! Apeejay School, Tanda Road, Jalandhar, Punjab

! Apeejay School, Sheikh Sarai, New Delhi

! Apeejay School, Saket, New Delhi

! Apeejay School, Pitampura, Delhi

! Apeejay School, NOIDA, U.P.

! Apeejay Int'l School, Greater Noida, U.P.

! Apeejay School, Faridabad, Haryana

! Apeejay Svran Global School, Faridabad, Haryana

! Apeejay School, Charkhi Dadri, Haryana

! Apeejay School, Kharghar, Navi Mumbai, Maharashtra

! Apeejay School, Nerul, Navi Mumbai, Maharashtra

Phone : 011-25364524 (D)/011-25363978-81E-mail : [email protected] [email protected]: www.apeejay.edu/asm

Apeejay School of ManagementSector - 8, Dwarka Institutional Area, New Delhi - 110077

Phone : 011-25364524 (D)/011-25363978-81, Fax: 011-25363985Email: [email protected], [email protected]

Website: www.apeejay.edu/asm

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Apeejay Education Society is a social commitment of the Apeejay Stya & Svrán Group.

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