PlaceIQ Product Showcase for American Express Open
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Transcript of PlaceIQ Product Showcase for American Express Open
Discovering the Consumer Journey through Location Intelligence
February 2014
For organizations seeking to understand human behavior,
PlaceIQ derives intelligence from activities across time, space and devices,
to uncover opportunities to learn about and connect with consumers with
unrivaled clarity, quality and relevance.
The PlaceIQ Solution
AnalyticsDiscovering the consumer journey
ActivationDelivering right message, right audience, right moment
AudiencesCreating audiences from location histories
DataOrganizing billions of data points
Platform 100x100 meter tile structure
Platform
PlaceIQ’s Platform Organizes Hundreds of Billions of Data Points
Taxonomy4K+ categories organize
our 40+ data sources
27 Time PeriodsPeriods mapped to
moments
Nearly 1 Billion Tiles
USGS 100 x 100 meter
tile grid system
Data
PlaceIQ Ingests a Diverse Selection of Data Sets
Residential
• Age
• Income
• Household Size
• Children
• Life Stage
• Ethnicity
• Language
• Building type
• Auto Owned
• Auto in Market
Retail & DiningGrocery, Clothing,
Big Box, QSR,
Buffet, Casual
EntertainmentMovies, Museums,
Parks, Tourism, Bars
Consumer SpendingPurchase Data from
Retail Partners
Auto & TravelDealership Lots,
Airports, Hotels,
Bus Stations
PIQ PrimeTimeTV Viewership from
Set-Top boxes
And More…Photos, Social Media
Events, etc.
PlaceIQ Leads the Industry in Location Precision
Hand-Made Polygons
Hundreds of thousands built
by cartographers
Tile Based Scoring
Tiles are scored from 0 to 10
Leading Precision
We map to “rooftop” not
“driveway”
Audiences
How Do We Use Location to Build Audiences?
Where You Are Now
PIQ Audiences NOW
• Targeting based on the moment-
the current time and place
• Never more than 100m from
relevance
Where You’ve Been
PIQ Audiences
• Behavioral targeting based on
the real world
• Rich location histories to create
robust audiences
Millions of Unique Audiences
Movie Theaters
Nature & Outdoors
Beaches
Golf Courses
Museums
Ski Areas
Water Parks
AgeIncomeHousehold SizeEducationWork TypeRentersLife StageRace
Demographics
Auto Segment
Auto Brand
Auto Purchased
Vehicle Age
Auto Quantity
Auto Market Value
Domestic Autos
Auto Owners Entertainment
Broadcast Television
Cable Television
Bravo Viewers
CNN Viewers
Sports Viewers
ABC Family Viewers
Univision Viewers
PIQ
PrimeTime
Frozen Pizza Buyers
Makeup Buyers
Yogurt Buyers
Smuckers Buyers
Revlon Buyers
Coke Zero Buyers
Tide Pods Buyers
Consumer
Spending
Auto
Big Box
Books
Clothing
Department Stores
Electronics
Grocery
Retail
Breakfast Diners
Lunch Diners
Dinner Diners
Casual Diners
Upscale Diners
QSR Diners
Fast Casual Diners
Dining
Reaching Audiences Throughout the Consumer Journey
Sports Fan
People who go to sports bars,
purchase beer at grocery
stores, and visit stadiums
Watches ESPN and Drinks Heineken
Audiences who watch significant amounts of sports television and purchase beer at the grocery store
Golfs Every Month
Audiences who visit golf
courses frequently
Currently in an NFL StadiumAudiences who are currently in an
NFL Stadium
Shops at Sports Authority
Audiences who shop for
sporting goods at stores such
as Sports Authority and Dick’s
Goes to Sports Bars
Audiences who visit establishments such as Buffalo Wild Wings and other sports bars
Delivering the Right Message at the Right Moment
Tune in
for
tonight’s
show!
Come in
for
today’s
deals
2 for 1
desserts
with any
meal
Activation
Connecting Devices to Audiences in Media
current
location
past
location
Location and ID
Ad Served
Mobile ExchangeUser Opts In
Analytics
Analytics Products Measure Campaigns & Consumers
Place Visit Rate
Do devices shown
Mobile ads visit key
retail locations?
PreVisit
Where do visitors
go before they visit key
retail locations?
PIQ Analytics
What is unique about the
movements, behaviors, and
demographics of an audience?
PIQ Analytics: Discovering the Consumer Journey
Learning about audiences and how they move through the world
A BRAND’s Customer Consumer Journey
More likely to over-index at big box stores versus groceries
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What’s Next?Connecting Location Histories Across Multiple Screens
Cross Screen Technology Links
Mobile to Desktops
Device IDIP
Coo
kie
Visualization of real world behavior tied to how audiences
move through space and time
Consumer Insights Platform
What can it do?
• Define and create audiences
• Create and manipulate complex segments
• Apply insights to campaign execution
Discover:
• Who is visiting the desired location?
• Where they were prior to visitation?
• How are the visitor profiles different
geographically?
• What is unique about the visitors?
Why PlaceIQ?
Consumer InsightsData-Driven Q/A Process
Patented Platform Unparalleled Audiences Innovation