PLACED:LEADERINLOCATION double opt-in panelists Store counts validated by THIRD OF THE TOP 12...

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PLACED: LEADER IN LOCATION double opt- in panelis ts Store counts validated by THIRD OF THE TOP 12 RETAILERS than industry leading panels for TV and mobil e 500,000+ 20X LARGER PLACED Over 20 million validated store visits to date, adding 20,000 PER DAY OTHERS 0 Real world validation PLACED OTHERS AVERAGE 5 accurate locations per user per day via 3rd and 4th parties = 5 Third Party Locations AVERAGE 1,000 accurate locations per day direct from the user = 5 First Party Locations 0 0 7 5 2 3 2 PANELIST

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Transcript of PLACED:LEADERINLOCATION double opt-in panelists Store counts validated by THIRD OF THE TOP 12...

Page 1: PLACED:LEADERINLOCATION double opt-in panelists Store counts validated by THIRD OF THE TOP 12 RETAILERS than industry leading panels for TV and mobile.

PLACED: LEADER IN LOCATION

double opt-inpanelists

Store counts validated by

THIRD OF THE TOP 12 RETAILERS

than industryleading panelsfor TV andmobile

500,000+

20X LARGER

PLACEDOver 20 millionvalidated store visits to date, adding 20,000 PER DAY

OTHERS0 Real world validation

PLACED OTHERS

AVERAGE 5accurate locations per user per day via 3rd and 4th parties

= 5 Third Party Locations

AVERAGE 1,000accurate locations per day direct from the user

= 5 First Party Locations

0 0 7 5 2 3

2

PANELIST

Page 2: PLACED:LEADERINLOCATION double opt-in panelists Store counts validated by THIRD OF THE TOP 12 RETAILERS than industry leading panels for TV and mobile.

PLACED: FIRST PARTY, OPT-IN, VERIFIED

1st PARTY DATAUser directly installs an app on device

DOUBLE OPT-INSimple opt-out

PULLGPS, Wi-Fi, Cellphone, Accelerometer, Compass, Gyroscope

DIRECT CONSUMER RELATIONSHIP

Demographics

YES ValidationSurveys

PLACED

NO OPT-INNo opt-out, privacy issues

PUSH3rd party controlled, coarse location, only on when app is open

OTHERS

NODemographics Validation Surveys

Page 3: PLACED:LEADERINLOCATION double opt-in panelists Store counts validated by THIRD OF THE TOP 12 RETAILERS than industry leading panels for TV and mobile.

PLACED: PRIVACY FIRST

“I think this is great that you are doing this with an opt-in model, and a very transparent one…getting better data and avoiding regulatory problems.”

- Julie Mayer, Staff Attorney, FTC

https://www.youtube.com/watch?v=gTXHUynVJos

https://www.youtube.com/watch?v=gTXHUynVJos
https://www.youtube.com/watch?v=gTXHUynVJos
https://www.youtube.com/watch?v=gTXHUynVJos
Page 4: PLACED:LEADERINLOCATION double opt-in panelists Store counts validated by THIRD OF THE TOP 12 RETAILERS than industry leading panels for TV and mobile.

PLACED: PERSISTENT MEASUREMENT

Continuous measurement of location

5:30

5:44

6:00

5:325:34

5:36

5:42

5:40

5:38

5:46

5:48

5:50

5:52

5:545:56

Precise location attribution

Page 5: PLACED:LEADERINLOCATION double opt-in panelists Store counts validated by THIRD OF THE TOP 12 RETAILERS than industry leading panels for TV and mobile.

PLACED: VALIDATION

THE ONLY ATTRIBUTION SOLUTION THAT VALIDATES ITS MODELS

20,000,000+VALIDATIONS TO DATE

0VALIDATIONS TO DATE

VALIDATED

PLACED

OTHERS

VALIDATED

Submit

Question 1 of 1Where were you Tuesday at 2 p.m.?

Starbucks

Target

McDonald’

s

Walgreens

Placed programmatically samples its panel to train and validate its models

VALIDATED

Page 6: PLACED:LEADERINLOCATION double opt-in panelists Store counts validated by THIRD OF THE TOP 12 RETAILERS than industry leading panels for TV and mobile.

PLACED: BEST IN CLASS REPORTING

AD EXPOSURE VISITS LIFT

•Industry Standard for Ad to In-Store

•Common Currency Across 50+ Partners

•No Tags Required

•Reporting via Web UI

•Number of Store Visits

•Store Conversion Rate

•Cost Per Store Visit

•Percentage Lift

•Number of Lift Store Visits

•Exposed vs. Unexposed Store Conversion Rate

•Cost Per Lift Store Visit

9 OUT OF 10 DIGITAL AD CONVERSIONS OCCUR OFFLINE

AUDIENCE FEATURES –EXPOSED, EXPOSED + STORE VISIT:

Demographics Geography

Businesses Visited Apps Installed

AD

LIFT

Page 7: PLACED:LEADERINLOCATION double opt-in panelists Store counts validated by THIRD OF THE TOP 12 RETAILERS than industry leading panels for TV and mobile.

PLACED: BLACK FRIDAY

Page 8: PLACED:LEADERINLOCATION double opt-in panelists Store counts validated by THIRD OF THE TOP 12 RETAILERS than industry leading panels for TV and mobile.

WASHINGTON: HOME OF THE CLOUD

Page 9: PLACED:LEADERINLOCATION double opt-in panelists Store counts validated by THIRD OF THE TOP 12 RETAILERS than industry leading panels for TV and mobile.

WASHINGTON: GEO EXPERTISE

Page 10: PLACED:LEADERINLOCATION double opt-in panelists Store counts validated by THIRD OF THE TOP 12 RETAILERS than industry leading panels for TV and mobile.

WASHINGTON: PRACTICAL STARTUPS


Panelists: Tactical Search: Local

Panelists: Tactical Search: Local

With returning panelists:

With returning panelists:

Dan Ryan Marion Raleigh 20160826 Screen - thebdxlive.com · Opt. 2’ Garage Ext. Opt. 4’ Garage Ext. Opt. Door Opt. Door Opt. Door Opt. Door Owner’s Suite 17’-0” x 13’-0”

Dan Ryan Marion Raleigh 20160826 Screen - thebdxlive.com · Opt. 2’ Garage Ext. Opt. 4’ Garage Ext. Opt. Door Opt. Door Opt. Door Opt. Door Owner’s Suite 17’-0” x 13’-0”

Introducing VMware Validated Design - VMware Validated ...

Introducing VMware Validated Design - VMware Validated ...

mama/o Sec CO simile simile (Opt. ) (Opt. ) Bsn. (Opt.) Cl. 2 (Opt.) (Opt. ) A. Sax. T. Sax. (Opt.) B. sax (Opt.) Trp. 2 (Opt.) Hr-n. 1 Hrn. 2 (Opt.) Trb. I 2 (Opt.) Euph. (Opt.) Tuba

mama/o Sec CO simile simile (Opt. ) (Opt. ) Bsn. (Opt.) Cl. 2 (Opt.) (Opt. ) A. Sax. T. Sax. (Opt.) B. sax (Opt.) Trp. 2 (Opt.) Hr-n. 1 Hrn. 2 (Opt.) Trb. I 2 (Opt.) Euph. (Opt.) Tuba

Panelists - Alston & Bird · 2015. 12. 28. · 2016 Proxy Season Outlook Panelists Outside Panelists Homepage Jared Brandman is securities counsel at The Coca-Cola Company, based

Panelists - Alston & Bird · 2015. 12. 28. · 2016 Proxy Season Outlook Panelists Outside Panelists Homepage Jared Brandman is securities counsel at The Coca-Cola Company, based

Introducing VMware Validated Designs for Software-Defined ... · Introducing VMware Validated Designs for Software-Defined Data Center VMware Validated Design 4.0 VMware Validated

Introducing VMware Validated Designs for Software-Defined ... · Introducing VMware Validated Designs for Software-Defined Data Center VMware Validated Design 4.0 VMware Validated

Introduction of Panelists

Introduction of Panelists

Optional Carolina with Partial Brick Front · linen opt. d dn opt. door opt. w opt. window opt. window opt. tub opt. window linen linen owner bath w.i.c. laundry bath 2 bedroom 3

Optional Carolina with Partial Brick Front · linen opt. d dn opt. door opt. w opt. window opt. window opt. tub opt. window linen linen owner bath w.i.c. laundry bath 2 bedroom 3

11'- OPT. PTA C ABOVE OPT. OPT. BEDR M OPT. the BATH Bears 35' 1 1… · 2020-01-09 · Bears 35' 1 1'-8" Cave OPT. ABOVE 11'- 8" OPT. ABOVE OPT. OPT. 8" OPT. OPT. ROOM OPT. BE ROOM

11'- OPT. PTA C ABOVE OPT. OPT. BEDR M OPT. the BATH Bears 35' 1 1… · 2020-01-09 · Bears 35' 1 1'-8" Cave OPT. ABOVE 11'- 8" OPT. ABOVE OPT. OPT. 8" OPT. OPT. ROOM OPT. BE ROOM

Moderators & Panelists - Mercy Corps

Moderators & Panelists - Mercy Corps

Ontolog Soa Combined Panelists

Ontolog Soa Combined Panelists

Call today to schedule an appointment 855-550-6550 … · opt p&p drws opt sgd opt. dry opt. wash w/h furn. opt freezer space ref'g kitchen utl desk opt mud bench opt door opt mop

Call today to schedule an appointment 855-550-6550 … · opt p&p drws opt sgd opt. dry opt. wash w/h furn. opt freezer space ref'g kitchen utl desk opt mud bench opt door opt mop

All panelists

All panelists

Powerful combination of Speed and Qualitytech.co.th/main/assets/uploads/pdf/JFX5002131EN.pdf · OPT-J0216 OPT-J0217 OPT-J0232 OPT-J0322 OPT-J0330 OPT-J0392 3-phase : 200 . 240 V,

Powerful combination of Speed and Qualitytech.co.th/main/assets/uploads/pdf/JFX5002131EN.pdf · OPT-J0216 OPT-J0217 OPT-J0232 OPT-J0322 OPT-J0330 OPT-J0392 3-phase : 200 . 240 V,

Bordeaux - B35A · Bordeaux - B35A FIRST FLOOR OPTIONS Opt. Sheetrock Beams Opt. Vault Clg. Opt. Sheetrock Beams Opt. Sheetrock Beams Opt. Sheetrock Beams Opt. Sheetrock Beams Opt.

Bordeaux - B35A · Bordeaux - B35A FIRST FLOOR OPTIONS Opt. Sheetrock Beams Opt. Vault Clg. Opt. Sheetrock Beams Opt. Sheetrock Beams Opt. Sheetrock Beams Opt. Sheetrock Beams Opt.

PITT BRISTOL II 2300 RIVISION 1 Web 08-13-19...BRISTOL II FIRST FLOOR Opt. Railings Opt. Box Bay Window Opt. Study Opt. Gourmet Kitchen DW Oven Opt. Ref. Opt. Ref. Opt. Tray Clg. Pantry

PITT BRISTOL II 2300 RIVISION 1 Web 08-13-19...BRISTOL II FIRST FLOOR Opt. Railings Opt. Box Bay Window Opt. Study Opt. Gourmet Kitchen DW Oven Opt. Ref. Opt. Ref. Opt. Tray Clg. Pantry

Q & A with Panelists

Q & A with Panelists

College and Career Readiness Standards for Adult Education and... · CAREER READINESS STANDARDS FOR MATHEMATICS Key Shifts in the Standards Through their selections, panelists validated

College and Career Readiness Standards for Adult Education and... · CAREER READINESS STANDARDS FOR MATHEMATICS Key Shifts in the Standards Through their selections, panelists validated

. (Opt.) Fl. 2 (Opt.) Bsn. (Opt. ) (Opt. ) (Opt. ) A. Sax. 1 A. Sax. 2 (Opt. ) T. Sax. B. Sax. (Opt.) I (Opt. Hrn. I Hrn. 2 Trb.2 Trb.3 (Opt.) Euph. ... Picc. (Opt.) Fl. 2 (Opt.) Bsn.

. (Opt.) Fl. 2 (Opt.) Bsn. (Opt. ) (Opt. ) (Opt. ) A. Sax. 1 A. Sax. 2 (Opt. ) T. Sax. B. Sax. (Opt.) I (Opt. Hrn. I Hrn. 2 Trb.2 Trb.3 (Opt.) Euph. ... Picc. (Opt.) Fl. 2 (Opt.) Bsn.