1. Social Media Outlook
Adam Place & Kyle Miyasako

2. Types of social media
Publishing
Sharing
Discussions
Social Networks
Micro Blogs
Lifestreams
Livecast
Virtual Worlds
Social Games
MMO
Cavazza, F. (n.d.). Social media landscape. Retrieved from http://www.fredcavazza.net/2008/06/09/social-media-landscape/
3. Facebook
-50 billion minutes per month
-200 million users log on every day
- Average 130 friends perperson
Par, Ben. (2010, December 13). The worlds facebook relationships visualized. Retrieved from http://mashable.com/2010/12/13/facebook-members-visualization/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Mashable+%28Mashable%29
TRUSTe.(2010). Pros and cons of some. [Pdf].
4. Twitter and other SoMe
Twitter
Blogs
Others
5. Groundswell
A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions (Groundswell, p.9).
Massachusetts General hospital provided a blog for patients to let them post status updates to family members (Groundswell, p.155).
6. Hospitals Using SoMe
Hospitals are building social media sites communicate internet
Used to Educate people about the hospital and hospital issues.
In 2010, 870 hospitals have over 2,260 social media sites.
Example: One Texas hospital used social media to educate people on the new EHR (Texas hospital systems).
More hospitals creating positions specifically to manage social media. (2010, November 8). Retrieved from http://www.ihealthbeat.org/articles/2010/11/8/more-hospitals-creating-positions-specifically-to-manage-social-media.aspx
Texas hospital system uses social media tools to publicize ehr system . (2010, November 2). Retrieved from http://www.ihealthbeat.org/articles/2010/11/2/texas-hospital-system-uses-social-media-tools-to-publicize-ehr-system.aspx
7. ROI / ROO
Return on Investment (ROI)- A way to measure success of an advertising campaign taking into account things like the amount increase in revenue after the implementation of the new ad campaign. This measurement is more monetary based and can be measured by monetary gain or loss (Shaw, 2010).
Return on Outcome (ROO)- This is based on more positive attitudes towards the campaign rather than monetary change. Just because someone didnt buy your product doesnt mean this didnt have an impact. This measures things such as the number of hits on a website (Dowden).
GiennaShaw, for HealthLeaders Media, January 27, 2010
Dowden Custom Media, The move to measure
8. Pros of SoMe
Social medias are fairly inexpensive.
Through social medias you can conduct polls
Target demographics and audiences
Connect with your audience in a friendlier informal manner.
Widely used by the public
TRUSTe.(2010). Pros and cons of some. [Pdf].
9. Cons of SoMe
Ignore your message
Bad images can follow you forever
ROI is hard to calculate
Easy to lose control over your message
Time consuming
10. Bringing People Together
Recommendations
Target audience
Search social medias
Consider all sides
Make a choice, work on it.