Output AreaClassificationUser Group

PLACE BASED BUDGETING: MAKING EFFICIENCY SAVING WITH OAC IN AN AGE OF

AUSTERITY

Alex Singleton, University of Liverpool

OACUG

www.areaclassification.org.uk

OACUG

Open Data

OACUG

OAC User Group

• Established 2006 • Mission – Promoting the use of OAC and area classifications

more generally.• Affiliated to the RSS’ Statistics User Forum.

OACUG

What have “we” achieved?

• 211 members (Mailing List)• Active committee (public/ private/ academic)• Annual conference• Numerous training sessions• Regular conference appearances• Poster Campaign• Strong web presence– Since May 2007 – 27K unique users on website

OACUG

Our Key Challenges• OAC 2011– Lobbying for open access 2011 Census Output

• Promoting our Key Messages– OAC is free– OAC is open and peer reviewed– OAC is a viable alternative to commercial classifications

• Providing better descriptive material and tools• Geodemographic education• Geodemographic research

OACUG

About Today

• Autumn spending review• How can OAC help you save money?– As a viable alternative to commercial classification– Operational use and generation of insight

• Demonstrate some new tools utilising OAC

OACUG

About Today• 14.10 – 14.35 – OAC in an age of austerity. John Fisher: Local

Futures• 14.35 – 15.00 – Using geo-demographic classifications for

customer insight. Miranda Webb and Andrew Rudd: Worcestershire County Council

• 15.00 – 15.25 – Married to MOSAIC or could we have an affair with OAC? Steven Rose: Birmingham City Council

• 15.25 – 15.50 – The British Population Survey – an introduction to a new perspective. Mike Hare: The BPS

• 15.50 – 16.15 – Open Data, Free Tools. Alex Singleton: University of Liverpool and Daniel Lewis: University College London

• 16.15 – 16.30 – Questions for the Speakers / Discussion