DOMINO’S AD

PROS

• Attractive jingle “Tanana nana ri ki pizza aaye free”

CONS

• Very short time span

• No story behind

• Everything haywire

PIZZA HUT AD

PROS

• Story behind

• Sufficient time

• Consumer-brand relationship

• Attracts target audience

CONS

AND WE

LIKED……………

FRAME 1- Three college friends staying together come home very

tired and extremely hungry.

FRAME 2- They discuss all there sad stories of the day.

FRAME 3- Suddenly one of the guy says, “Bas karo yaar ab ye sab

chodo, Khaane ka kya plan hai aaj ?”

FRAME 4- Another boy says to third guy , “Why not you make

something, vaise bhi tujhe chef banna hai” (in a taunting way)

FRAME 5- Third guy says “Yaar I m too tired today , lets order a

pizza , vaise bhi it will come jaldi than the time I will take to cook

food” (being lazy)

FRAME 6- Everyone laughs .First guy – “Ya right”

STORY BOARD FOR DOMINOS

FRAME 7- One of the boy says “But paise nahi hai yaar, ab kya kare”

FRAME 8- Another boy says , “Arey don’t worry aaj one on one

Wednesday hai ,we will order one large pizza and get another one

free”

FRAME 9- Everyone agrees saying “Okay cool, lets order”

FRAME 10- One of the guy orders a large pizza.

FRAME 11- Everyone hungry and desperately waiting for pizza

,jump on there beds ,singing and dancing “TANANA NANA RI KI

PIZZA AAYE FREE”

FRAME 12- All this while ,suddenly the door bell rings . Everyone

looks at the door excitedly hoping for the pizza boy.

FRAME 13- The pizza guy says – “Your pizza ,Sir !”

FRAME 14- While one of the guy is paying the delivery boy , the

other two snatch pizza box from their friend and starts relishing the

yummy hot domino’s pizza”

FRAME 15- One on one Wednesday offer appears .

FRAME 16- Domino’s KHUSIYON KI CHAABI is shown next . Ad ends.