PIZZA HUT (必胜客 - University of Northern Iowaschragec/Pizzahut.pdf · Service No delivery, but...
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PIZZA HUT (必胜客) Bella, Candice, Beth, Alex
Transcript of PIZZA HUT (必胜客 - University of Northern Iowaschragec/Pizzahut.pdf · Service No delivery, but...
PIZZA HUT (必胜客)
Bella, Candice, Beth, Alex
What’s different from the US?
Environment:
More like a diner
Brighter lights and colors, lots of windows,
uniforms
Uniforms change frequently (by season)
More luxurious
Serves Breakfast
The Food
Bigger selection
No salad bar
No free refills
FISH!
Smoothies
Lots of ice cream
Smaller pizza
Rice
Service
No delivery, but still pickup
Snap to get attention of wait staff
Uniforms: ties, dress shirts, aprons
No Tips
The wait staff does not serve the food
(separate person)
What’s Different from China?
More expensive
Imported from US
American decorations, music
No lazy susans
Forks
Ketchup, cheese vs vinegar, soy sauce
More foreigners and kids
Similarities
Birthdays
Forks!
Free water
Small parties (cater to same size groups)
Liked by kids!
Business Environment
No major pizza competitors in China
Popular among young people
Always near shopping malls
Tai gui le
Adaptations to Fit Market
Food Choices
Presentation/Decorations
Atmosphere
Size
Serves breakfast
Lower price
Slogans
US: Your Favorites at Your Fingertips
China: Pizza and More
Ideas to Take to US
Mango dessert!
Pizza taste (nom nom!)
Offer to order dessert at beginning
