Pizza Friday 214
Transcript of Pizza Friday 214
numantra.com214.635.2300numantra.com214.635.2300
numantra.com214.635.2300numantra.com214.635.2300
THE NEWS
numantra.com214.635.2300
numantra.com214.635.2300
Link: numantra.com214.635.2300
NBC Olympics: Hashtag $$$
There have been plenty of negative hashtags assigned to NBC's Olympics coverage on Twitter, including
#NBCFail and #NBCStinks. But on Madison Avenue the hashtag for this Olympics so far is
more like: #NBC$$$$.
NBCUniversal has pulled in more advertising dollars than expected. It could even break even on its Olympics
coverage, rather than lose $200 million as previously predicted, said Steve Burke, chief executive officer of
Comcast Corp.'s NBCUniversal, on Wednesday during a conference call with analysts.
"We feel very good," Mr. Burke said, "because all of the numbers...are significantly better than we projected."
Comcast says that it sold about $1.2 billion in ads for this summer's Olympics in London, up significantly from
the roughly $850 million NBC took in during the Beijing Games in 2008. NBC, which is streaming all events
live for the first time ever, paid $1.18 billion for the broadcast rights to the London Games.
Meanwhile, media outlets have made their own sport of chronicling NBC's production miscues. But the bulk
of the U.S. TV audience seems to be tuning much of this out-and tuning into the coverage.
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300
Link: numantra.com214.635.2300
A Detergent Picks a Star Who Shares Its Name
Some advertising ideas seem to have a celebrity's name written all over them,
but surely that has never been as appropriate as it is for a new campaign for
Tide Vivid White and Bright that stars Betty White.
The campaign features Ms. White in humorous situations where she advocates
for wearing white clothing without worrying about staining them. One new
commercial opens with Ms. White approaching a mirror in a trendy clothing
store to check out her outfit, a white denim jacket with fuchsia leopard trim and
matching white skirt.
"I know what you're thinking," says Ms. White, who is 90. "It's a hot white
number, but what a hassle to care for - all that pretreating and chlorine bleach,
and don't even think of working up a sweat in the club."
numantra.com214.635.2300
Link: numantra.com214.635.2300
Web Ads Target Based On What You Watched On TVSoon, the internet will know what you watched on TV.
In recent weeks, data company Datalogix has launched a new product that aims to let
digital ad buyers target ads to people online based on the shows they watch on TV. The
product is a result of a partnership with TRA -- a firm that was acquired by TiVO last
month -- which has TV viewing data from cable boxes in more than 4 million U.S. homes.
This is how it works: TRA delivers TV viewing data to Datalogix, which then combines it
with demographic and purchase-behavior data about those TV households. Datalogix
then tries to match up those audiences with what it knows about the people from a pool of
50 million cookies it's amassed online. The company also adds in cookies that represent
people who have similar attributes to those who have actually watched a given show or
regularly watch a certain genre of show to create the scale needed for reach ad buys.
numantra.com214.635.2300
Link: numantra.com214.635.2300
http://youtu.be/LsXRj89cWa0
numantra.com214.635.2300
Link: numantra.com214.635.2300
http://www.youtube.com/playlist?list=PLF13A94B028C685A1&feature=mh_lolz
MIKE’STOP 5
numantra.com214.635.2300numantra.com214.635.2300
INNOVATION
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300numantra.com214.635.2300
ZOMBIES!
numantra.com214.635.2300
Link: numantra.com214.635.2300
http://youtu.be/RHPMocTmC08
numantra.com214.635.2300numantra.com214.635.2300
AMBUSHADVERTISING
numantra.com214.635.2300
Link: numantra.com214.635.2300http://youtu.be/qBAn64066yU
numantra.com214.635.2300
numantra.com214.635.2300
Link: numantra.com214.635.2300
http://youtu.be/9qewa3s6q5U
numantra.com214.635.2300
numantra.com214.635.2300numantra.com214.635.2300
FAIL OF THE WEEK
numantra.com214.635.2300
Link: numantra.com214.635.2300
http://youtu.be/g032MPrSjFA
numantra.com214.635.2300numantra.com214.635.2300
EVENT MARKETING
numantra.com214.635.2300
Link: numantra.com214.635.2300
http://youtu.be/SedjlEqB3G0
numantra.com214.635.2300numantra.com214.635.2300
INNOVATION
numantra.com214.635.2300
numantra.com214.635.2300
Link: numantra.com214.635.2300
http://fiverr.com/
numantra.com214.635.2300numantra.com214.635.2300
SOCIALMEDIA
numantra.com214.635.2300
numantra.com214.635.2300numantra.com214.635.2300
Pizza Friday is Numantra’s weekly venue for reviewing the
latest news, innovations and accomplishments taking place in our industry and the world at large.
Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an
impact in today’s marketplace.
So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing
braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.
Find out what Numantra can do for you.
Visit numantra.com for more information.