Pizza Friday 171

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THE NEWS

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For Los Angeles, 53 Hours Without the Freeway Spells 'Carmageddon'Closure of 405 Drives Stores to Slash Prices; 'It's the Perfect Time to Get a Tattoo'

To help anxious Angelenos survive this weekend's shutdown of a chunk of one of the nation's

busiest freeways, Kim Rodgers is offering to photograph their pets-at a discount.

"You've got to be crazy to try to drive anywhere," says Ms. Rodgers, co-owner of Bark Pet

Photography, which takes pet portraits at customers' homes. "So if you're stuck, why not have your

cat or dog photographed?" The Santa Monica company is offering 20% off on account of the

planned closure of Interstate 405. The "4-0-fido" deal extends to all pets.

For 53 hours starting Friday night, the 405 will be closed for a 10-mile stretch through the

Sepulveda Pass on the western side of Los Angeles so the California Department of

Transportation, or Caltrans, can partially demolish a bridge to create a new lane for high-

occupancy vehicles. The project won't be complete until 2013.

The closure of a major artery already notorious for daily gridlock is expected to produce a traffic

jam of epic proportions. Locals have dubbed it "Carmageddon" and "Carpocalypse."

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USA TodayAngry customers drop Netflix after rate hike

Some Netflix customers called it a slap in the face. Others a betrayal. Many threatened to drop the movie service.

On Wednesday, many of them vented on Twitter, Facebook and elsewhere, seething over Netflix' (NFLX)decision to raise its prices by up to 60 percent for the millions of subscribers who want to rent DVDs by mail and watch movies online.

"I can definitely afford it but I dropped them on principle," said Joe Turick, a technology engineer in Monroe, N.C., who has been with Netflix for about a decade, cancelled his subscription within an hour of learning of Tuesday's price changes and plans to try competitors.

By Wednesday afternoon, more than 40,000 people had responded to a post on Netflix's Facebook page announcing the change, with some saying they would switch to rivals such as Hulu.com's paid service and to Redbox's DVD-rental kiosks.


USA Today

Why you want to go to college: In 140 characters or less

At the University of Iowa, a good tweet is worth $37,000.

That's the price of a full scholarship, and that's exactly what a student hopeful can win in a contest the university has dreamed up that takes electronic communication to a new level. The university is asking prospective students to submit a 140-character tweet in place of a second essay.

The University of Iowa is joining several others in its attempt to make students get to the point quickly and to improve their social media skills - two qualities that today's Twitter-savvy marketplace demands.

Kentucky Fried Chicken offers a Colonel's Scholars Twitter scholarship for $20,000 over four years based on a tweet responding to "tell us in 140 characters why you deserve a $20,000 scholarship." The competition received 2,800 applications last year, says Rick Maynard, KFC spokesman.


http://www.youtube.com/playlist?list=PL27D1C31944A46E15

MIKE’STOP 5




SOCIAL MEDIA


http://marketplace.publicradio.org/display/web/2011/07/14/pm-google-plus-warms-up-to-businesses/




http://www.google.com/+1/button/




http://www.youtube.com/cosmicpanda




MOBILE


http://www.toyota-global.com/toytoyota/en/index.html




INNOVATION


Crispin Porter + Bogusky Toronto pools digital resources from the city's denizens to give a real-time guide of what Toronto is offering on

Torontotrending.com. The site pulls in social media info from Twitter, Foursquare and blogs to give a to-the-minute update of the goings on

in the city. People can contribute on their own via the hashtag #torontotrending or by checking in on Foursquare.

http://trending.seetorontonow.com/




INTERACTIVEPRINT


ONLINE VIDEO


http://www.youtube.com/wonka




CREATIVEPRINT


Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an

impact in today’s marketplace.

So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing

braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.

Find out what Numantra can do for you.

Visit numantra.com for more information.


INSIGHTS

Pizza Friday 171

Business

Transcript of Pizza Friday 171