PIXEL DREAMSFIELD MANUALVERSION 2.0 // 2020-03-01

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TABLE OF CONTENTS

Our Values 2

Purpose 7Definition 8.Philosophy 11.DefiningI+C 12.WhyI plus C? 14.

Our Brand 16Customers 16.Voice 17.Imagery 18.Icon 19.Logo 20.Colours 21.

“Discipline equals freedom.”-JockoWillink

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STANDARDS BY WHICH TO LIVE AND WORK

The following eight values are standards to which weholdourselvesaccountable.Theyareprioritized inorder,eachvalueservingasafoundationtotheoneafter,eachcomplimentingtheonebefore.Thevaluesarecapturedinactions,notfluffyoresotericinterminology.

OUR VALUES01. Be GratefulIchoosetowitnessthewondrous,magnificenceof life. Iamgratefulforalloflife’sblessings-thoseIearnedandthoseIdidnot.

Gut CheckDoImeasurethe Gapratherthanthe Gain?AmIdwellingoninformationthatdoesn’tmatter?DoIneglectthebiggerpicture?DoIunderstandthatlifeisshortandprecious,anddeathloomsaroundthecorner?

02. Take ResponsibilityI take extreme ownership ofmy life,my circumstances,andthoseinmycare.I take responsibility for the weather.

Gut CheckDoIblametheworldiflifeisn’tworkingoutlikeI’dplanned?DoIseemyselfasavictim?DoIallowotherpeopleandthingstonegativelyinfluencemythoughtsandemotions?Mostimportantly,doIexercisecontrolovermythoughts?

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03. Clean ToiletsI choose to be humble and gritty, I am willing to dowhateverisnecessarytogetthejobdone.Themissioncomesfirst;socialstatusisuseless.

Gut CheckDoIbelievethatcertaintasks,orchoresarebeneathme?DoesmyEgofeelprideinbeingbetterthanothers?DoIshyawayfromdoingthedirty-work?

04. Study HardI choose to study with intent. I am a lifelong learner.Learning is not a passive accidental occurrence, but along-termstrategyfusedwithdeliberateaction.

Gut CheckDoIplaceleisureandfunaheadofstudyandgrowth?Willmylifesuffermediocrityfrommylackofstudying?Ismylevel of thinkingstagnantorgrowingtooslow?

05. Be StrongerI choose to strive to be stronger physically, spiritually, mentally, and emotionally(PSME).Ichoosetocreatefeelings,thoughts,anddecisionsthatmakemestrongereveryday.

Gut CheckDo I honour thoughts and feelings that weakenme? Aremybeliefsonaparticularmattermakingmeweaker?DoIneglectmyPSMEhealth?

06. Be BetterIchoosetothinkandactinwaysdeterminedtomakemebetter.Istriveforexcellenceinmyprofession,career,andpersonallife.

Gut CheckDoIneglectnecessaryactiontoimproveinmyfield?DoIfallshortofthemark?DidIfailtobebetterthanyesterday?WillIfailtobebettertomorrow?

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07. Have FunIchoosetohaveagreattime,andhavefun.Ichoosetosmileand laughoften.Mypresencepositively influencestheenvironmentaroundme.

Gut CheckDoIbringanegativeenergytomyenvironment?DoItakethings too seriously?Arepeoplehappierwhen I amnotaround?DoIsuckthespiritofjoyoutofaroom?

08. Ship ValueI choose to be of value, and deliver value tomy family,team, clients, and community. I’m focused on helpingotherssucceed.

Gut CheckIs the work I’m doing intended for me andmyEgo, ortobringvaluetoothers?Domyeffortsdeliverperceivedvalueratherthantruevalue?

MASSIVE TRANSFORMATIVE PURPOSE

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DefinitionAudaciouslybigandaspirational.Asignificantmovementorchangetoanindustry,community,ortotheplanet.There’saclear“why”behindtheworkbeingdone.Somethingthatunitesandinspiresaction.

MT

P

An MTP does not represent what is possible today. It’s aspirational and focuses on creating a better future.

Aspirationsarewhatignitesthepassioninindividualsandgroups.Theyengagetheheartsandmindsofalltoworktogethertorealizetheirgoal.

Having anMTP can trigger incredible outcomes. Theseresulting outcomes are why high-growth organizationshavethem.TheaspirationalqualityofanMTPencouragesteams to prioritize big thinking, rapid growth strategies,and organizational agility. These behaviors singularly orcollectivelywillcreatesubstantialpayoffsinthefuture.

AsanMTPharnessespassionwithinanorganization,italsogalvanizesacommunitytoformoutsidethecompanythatshares thepurpose.Thissparksan incrediblesecondaryimpact by helping organizations attract and retain topqualifiedtalentwhowanttofindmission-drivenworkandremainmotivatedbythecause.Whenpeoplearealignedwithapurpose, itcreatesapositive feedback loop.Thisalignmentinturn,helpstoupholdthesharedpurpose.

LiketheNorthStar,anMTPkeepsalleffortsfocusedandaligned. This helps organizations to grow cohesively. Asanorganizationevolvesandscales, theMTPbecomesastabilizingfactorforemployeesastheygrowandtransition.

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It is a good thing for your organization to have a purpose.

An organization with a purpose gives all employeessomething to believe in and work toward. AnMTP canhaveabigimpactnotonlyonwhoyouare,buthowyouthinkandfeel.

Youwillinvest(orspend)mostofyourlifeinyourcareer.Fromprepping,commuting,learning,andadvancingskills,totheactualtimespentatwork.

Professionally, your career is who you are.

Asaprofessional,youaredefinedaccordingtowhereyourtime is invested.Andmuchofyour time iswork-related.Intheend,yourcareerwillbealargepartofyourlegacy.

PhilosophyYou,me,andourworldhaveproblemsworthsolving…

“The significant problems we have cannot be solved at the same level of thinking with which we created them.”

-AlbertEinstein

RAISE HUMAN INTELLIGENCE AND CONSCIOUSNESS

OUR MTP

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Intelligence• Theabilitytoacquireandapplyknowledgeandskills

The capacity for critical thinking, understanding, self-awareness,learning,decision-making,emotionalknowledge,reasoning,planning,creativity,andproblem-solving.

Consciousness• Thestateofbeingawakeandawareofone’ssurroundings• Awarenessorperceptionofsomethingbyaperson• Awarenessbythemindofitselfandtheworld• We are aware that we are aware of ourselves, ourenvironment,andtherelationshipbetweenthetwo.Andwhatwebelieveabout this relationshipoftenguidesordirectsourbehaviourtowardsactionsthatwevalue.

Consciousnessisthestateofbeingorqualityofawarenessof an external object or somethingwithin oneself. It hasbeendefinedvariously in termsof sentience, awareness,qualia, subjectivity, the ability to experience or to feel,wakefulness,havingasenseofselfhoodorsoul, the factthatthereissomething“thatitislike”to“have”or“be”,andtheexecutivecontrolsystemofthemind.

Defining I + C

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Consciousness is not enough.

There are many who consider themselves highlyconscious.Their levelofawareness,mindfulness,peaceand tranquility isnothing lessofbeingBuddha-like.Youcanfindthesepeoplelivinginmountains,caves,deserts,communes,andAlgonquinPark.Andyoucansometimesfindthemonyoursofa,smokingweed.Althoughextremelyself-aware,what theyoften lack is theability tobalancea cheque book, hold down a job, lead a team, build abusiness, and deliver value to others. So what good ismindfulnessifitbenefitsno-onebutyourself?

Why I plus C ?

Intelligence is not enough.

Therearehighlyintelligentpeoplewhocancompute,usepretzellogic,andreasontheirwayintobuildingWeaponsofMassDestructionoraddictiveconsumerproductswhilesimultaneouslycommittingeconomicandsocialfraud.Aswell, there aremany highly intelligent people who havebad relationships with everyone including themselves.Therearemanyintelligentpeoplewhounfortunatelysufferfrom anxiety, depression, poor physical and emotionalhealthandwholackanysortofdirectionorpurposeinlife.

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OUR BRAND

CustomersWe are not a B2C brand selling candy or beer. We are aB2Borganization.Our idealcustomersaredecisionmakersin their late twenties to late fifties. Specifically, trailblazingentrepreneurs, CEOs, CMOs and Marketing professionals.Ourlanguageandtoneneedstobeprofessionalandrelevant.

VoiceOurvoiceissharp,accurate,onpoint,clever,potent,andexplosive.Notflakey,notpedestrian.Wearequirky,weird,andalsopossessswaggerandclass.Asabrand,wedonotcriticize, condemn or complain-thegoldenrulefromDaleCarnegie.

James and Snoop, while from different universes, theyshare a lot in common. Both are #bosses in their ownright.Theyareslick,smooth,andtimelesslyfashionable.When Snoop-Bond enters a room, people notice. He’sexpensive.He’s tasteful.He’ll fuckyouup if you lookathimthewrongway.HehasaLicence to Ill,andtokill.

JAMES DOGG / SNOOP BOND

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Modern,sexy,seductive,bold,clean,crisp

Classic,vintage,timeless,artistry

Together we have a playfulmixofoldandnew.Theold

representingwisdomandold-schoolvalues,whilethe new representsour thirst for newknowledge, modernity,andfuturismmixedwithadoseofoptimism.

Imagery Icon

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Logo

Primary: BlackHex:#000000RGB:0,0,0

Primary: WhiteHex:#FFFFFFRGB:255,255,255

PD RedHex:#D70000RGB:215,0,0

PD BlueHex:#00C3FFRGB:0,195,255

On RedFiery,bright,bold,red.Redisthemostemotionallyintensecolourinthespectrum.Itisthecolourofpassion,boldness,heat,anddanger.Redisthecolorattheendofthevisiblespectrum of light, opposite of violet. It has a dominantwavelengthofapproximately625-740nanometres.

Colours

“It is not the critic who counts; not the man who points out how the strong man

stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is

marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and

again, because there is no effort without error and shortcoming; but who does actually strive to do

the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause;

who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who

neither know victory nor defeat.”

-TheodoreRoosevelt PD FIELD MANUAL // VERSION 2.0 - 2020-03-01

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