Pitt Alumni Association Social Media Internship Fall 2012
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Transcript of Pitt Alumni Association Social Media Internship Fall 2012
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Pitt Alumni AssociationSocial Media Internship
Fall 2012
Casey PacificoUniversity of Pittsburgh
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Agenda
About myselfWhat I did with the Pitt Alumni
AssociationSocial Media Findings/Research
◦Pinterest examplesWhat I enjoyed the mostQuestions
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About myself…
Hometown: Somerset, Pennsylvania
Junior; College of Business Administration
Major – Marketing◦Certificates: CPLE & Communication
Phi Beta Lambda
Concierge for Tafel Center for Student Success
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Fall 2012 PAA Activities
Weekly photos of campus buildings and lifestyles posted to Facebook
Weekly Meetings with Molly
‘Day in the Life of a Pitt Student’ photo album
Recommendations for approaching a Pinterest Account
Research on Social Media Activity for PAA from start of internship to now
Future ideas for organization’s social media
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TWITTER Trends
TWEETS
FOLLOWING
FOLLOWERS
12/12/201210/22/2012
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FACEBOOK Trends
LIKES
ALBUMS
TALKING
12/12/201210/22/2012
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Some Findings and Recommendations for Twitter
Activity Timing Engagement
◦ ‘Follow’ Relevant Groups or People◦ Want people to see what others Retweet◦ Ex: “RT [insert post] for a chance to win a Christmas gift from PAA”
What Not to Tweet: ‘Who Gives A Tweet’◦ Cryptic tweets◦ Repeating old news◦ Using too many # and @ signs◦ Just links without commentary◦ Boring tweets
What to Tweet:◦ Funny/Witty◦ Curiosity◦ Relevant Interest
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Some Findings and Recommendations for Facebook
Activity Timing
Engagement with Trivia Question ◦Ex: Which Nationality Room did we post a photo
of on November 30th?◦Causes them to scroll through the pages/links
How to get more likes:◦Advertise Trivia Questions and Photo Albums◦Engage Universities ‘Current’ Students
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What is Pinterest??
What is Pinterest?◦“Pinterest lets you organize and share all the
beautiful things you find on the web.”
Virtual boards◦‘Pin’ images and ideas on \the board◦People can LIKE or FOLLOW the page and link
the page to forms of social media
Some demographics
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Savvypanda.com
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What is Pinterest??
What is Pinterest?◦“Pinterest lets you organize and share all the
beautiful things you find on the web.”
Virtual boards◦‘Pin’ images and ideas on the board◦People can LIKE or FOLLOW the page and link
the page to forms of social media
DemographicsWhat does it look like?
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More on Pinterest…
What we could do.TT and OM• A History Lesson• Rebel Red and Blue• Texas Tech Alumni
Pitt• 225 Years of Pitt
History• Blue and Gold Boys
and Girls• Where in the world are
our Alumni?
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What I Enjoyed
Meeting people through photo album sessions
Total roughly 110 ‘likes’ for all of my FB albums
Understanding further logistics of social media and advertising
Homecoming with PAA
Video Project?!?
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Questions?