Taking the pain out of pitching to national

journalistsBy Janet Murray

In 8 easy steps…

Step 1: leave your ego at the door

It’s not all about...

Step 2: stop navel gazing

Step 3: focus on what matters…

To you and other people…

photo credit jan kranendonk / Shutterstock.com

Henley review of music education

Timely4Relevant to lots of people4Political

Step 4: Spot patterns and trends…

Step 5: Bin press releases

Step 6: research your publications

Step 7: say it in 140 characters

Would you be interested in a story on new research showing children with

disabilities are being illegally excluded from school?

Would you be interested in a story on how we’re tackling the problem of falling numbers of children taking

GCSE music?

We can offer an exclusive interview with Baroque pro and authentic performance pioneer John Eliot Gardiner who turns 70 in March

Step 8: give exclusive access

“One at a time please…”

Want to know more about pitching?

This practical one-day masterclass, led by two award-winning national journalists, is designed to help you take the pain out of pitching.

It will help you: • identify stories that

will appeal to journalists/editors in your sector

• make a story compelling to a journalist/commissioning editor

• write email pitches that get results

• tailor your ideas to suit particular publications/audiences

• identify new publications/programmes to pitch to

• prepare – and deliver – an effective pitch over the phone

Groups are small (maximum 15) which means you will get plenty of individual feedback.